UP.Labs
Growth Marketing Manager - Stealth Health Tech Startup
UP.Labs, Los Angeles, California, United States, 90079
Growth Marketing Manager - Stealth Health Tech Startup
About Us:
UP.Labs is partnering with a fast-growing, venture-backed Series A health tech startup on a mission to make the parenthood journey easier and more affordable. Their platform is used by leading fertility clinics across the U.S., helping patients navigate and finance treatments with the support of proprietary biodata and AI/ML. Come join a rockstar team – their executive team has had 11 exits and 3 IPOs to date. Role Overview:
We’re hiring a Growth Marketing Manager to help scale acquisition, lifecycle, and clinic partner marketing efforts. Reporting directly to the Head of Growth, this is a hands‑on, high‑impact role blending performance strategy, CRM execution, campaign management, and marketing analytics. This role is perfect for a systems‑oriented, data‑fluent marketer excited to drive growth in a mission‑driven environment. Key Responsibilities
Support strategy and day‑to‑day management of paid and organic campaigns (Meta, Google, email, SEO, referral) Coordinate campaign calendar, timelines, and assets across internal teams and external partners Own campaign tracking infrastructure—UTMs, attribution tagging, lead source hygiene Work with contractors and agencies on paid advertising, content, and PR Create and optimize lifecycle marketing flows in Customer.io (e.g., onboarding, nurture, re‑engagement) Partner with sales to create templated messaging and drip sequences for different buyer personas, set up long‑term nurture programs based on intent Own segmentation strategy and identify personalization opportunities across channels Build and maintain weekly dashboards to track KPIs across acquisition, lifecycle, and sales (CAC, LTV, funnel performance, email metrics, lead performance) Design A/B testing frameworks for subject lines, CTAs, landing pages, and offers Translate insights from ad performance, quiz behavior, and site traffic into optimization actions Surface insights from patient interactions, quiz funnels, and sales calls to refine messaging Support survey development, feedback collection, and A/B testing of language and positioning Collaborate with Product on messaging consistency across onboarding flows and the intake form Develop co‑marketing toolkits (email templates, brochures, signage, FAQs) for clinic partners Manage execution of clinic‑led campaigns promoting the brand to their patients Support in‑clinic activations (book giveaways, educational events, flyers) Track and report on clinic campaign performance, including lead volume and downstream conversion Align clinic marketing efforts with our broader growth goals and campaign roadmap Qualifications
4–6+ years of experience in full‑stack or growth marketing, ideally in a startup, digital health, or DTC environment Bachelor’s degree or equivalent experience. MBA a plus Strong proficiency in CRM and automation tools (Customer.io, HubSpot), analytics tools (Looker, GA4, Excel/Sheets), and ad platforms (Meta, Google) Hands‑on experience with attribution modeling, lifecycle campaign building, and lead gen reporting Detail‑oriented with excellent writing and communication skills Comfortable juggling multiple priorities and rolling up your sleeves to execute Nice to Have
Prior experience with fertility, healthcare, or fintech marketing Experience at an early‑stage venture‑backed company (seed‑B), especially in digital health Perks & Benefits
Competitive salary + equity Health, dental, vision insurance Paid time off & parental leave 401K Free on‑site gym Weekly team lunches & happy hours Fun offsites (karaoke, trivia nights, escape rooms, etc.) Location: Los Angeles (Playa Vista) OR New York City, 4 days a week in‑office
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About Us:
UP.Labs is partnering with a fast-growing, venture-backed Series A health tech startup on a mission to make the parenthood journey easier and more affordable. Their platform is used by leading fertility clinics across the U.S., helping patients navigate and finance treatments with the support of proprietary biodata and AI/ML. Come join a rockstar team – their executive team has had 11 exits and 3 IPOs to date. Role Overview:
We’re hiring a Growth Marketing Manager to help scale acquisition, lifecycle, and clinic partner marketing efforts. Reporting directly to the Head of Growth, this is a hands‑on, high‑impact role blending performance strategy, CRM execution, campaign management, and marketing analytics. This role is perfect for a systems‑oriented, data‑fluent marketer excited to drive growth in a mission‑driven environment. Key Responsibilities
Support strategy and day‑to‑day management of paid and organic campaigns (Meta, Google, email, SEO, referral) Coordinate campaign calendar, timelines, and assets across internal teams and external partners Own campaign tracking infrastructure—UTMs, attribution tagging, lead source hygiene Work with contractors and agencies on paid advertising, content, and PR Create and optimize lifecycle marketing flows in Customer.io (e.g., onboarding, nurture, re‑engagement) Partner with sales to create templated messaging and drip sequences for different buyer personas, set up long‑term nurture programs based on intent Own segmentation strategy and identify personalization opportunities across channels Build and maintain weekly dashboards to track KPIs across acquisition, lifecycle, and sales (CAC, LTV, funnel performance, email metrics, lead performance) Design A/B testing frameworks for subject lines, CTAs, landing pages, and offers Translate insights from ad performance, quiz behavior, and site traffic into optimization actions Surface insights from patient interactions, quiz funnels, and sales calls to refine messaging Support survey development, feedback collection, and A/B testing of language and positioning Collaborate with Product on messaging consistency across onboarding flows and the intake form Develop co‑marketing toolkits (email templates, brochures, signage, FAQs) for clinic partners Manage execution of clinic‑led campaigns promoting the brand to their patients Support in‑clinic activations (book giveaways, educational events, flyers) Track and report on clinic campaign performance, including lead volume and downstream conversion Align clinic marketing efforts with our broader growth goals and campaign roadmap Qualifications
4–6+ years of experience in full‑stack or growth marketing, ideally in a startup, digital health, or DTC environment Bachelor’s degree or equivalent experience. MBA a plus Strong proficiency in CRM and automation tools (Customer.io, HubSpot), analytics tools (Looker, GA4, Excel/Sheets), and ad platforms (Meta, Google) Hands‑on experience with attribution modeling, lifecycle campaign building, and lead gen reporting Detail‑oriented with excellent writing and communication skills Comfortable juggling multiple priorities and rolling up your sleeves to execute Nice to Have
Prior experience with fertility, healthcare, or fintech marketing Experience at an early‑stage venture‑backed company (seed‑B), especially in digital health Perks & Benefits
Competitive salary + equity Health, dental, vision insurance Paid time off & parental leave 401K Free on‑site gym Weekly team lunches & happy hours Fun offsites (karaoke, trivia nights, escape rooms, etc.) Location: Los Angeles (Playa Vista) OR New York City, 4 days a week in‑office
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