ALOIS Solutions
Marketing Automation Lead (Braze) – NYC (Hybrid)
Experience Required:
5+ years in Marketing Automation/CRM
Platform Experience:
Braze preferred (SFMC/Iterable acceptable)
About the Role We’re looking for a Marketing Automation specialist to design and optimize multi‑channel CRM campaigns using Braze. This role is both strategic and hands‑on, driving personalized engagement across email, SMS, push, and in‑app channels.
What You’ll Do
Build and optimize lifecycle journeys (onboarding, retention, reactivation) in Braze
Use Liquid for dynamic content and personalization
Configure customer journeys and run A/B tests
Analyze KPIs and deliver actionable insights
Collaborate with Marketing, Data, Product, and mentor junior team members
What We’re Looking For
5+ years in CRM/marketing automation
Strong hands‑on experience with Braze (or SFMC/Iterable)
Solid skills in HTML/CSS + Liquid
Deep understanding of segmentation, dynamic content, lifecycle marketing
Experience with data models & integrations
Strong communication and project management abilities
Bonus Skills
Experience with APIs/JSON
Basic Photoshop skills
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Sports Teams and Clubs
#J-18808-Ljbffr
5+ years in Marketing Automation/CRM
Platform Experience:
Braze preferred (SFMC/Iterable acceptable)
About the Role We’re looking for a Marketing Automation specialist to design and optimize multi‑channel CRM campaigns using Braze. This role is both strategic and hands‑on, driving personalized engagement across email, SMS, push, and in‑app channels.
What You’ll Do
Build and optimize lifecycle journeys (onboarding, retention, reactivation) in Braze
Use Liquid for dynamic content and personalization
Configure customer journeys and run A/B tests
Analyze KPIs and deliver actionable insights
Collaborate with Marketing, Data, Product, and mentor junior team members
What We’re Looking For
5+ years in CRM/marketing automation
Strong hands‑on experience with Braze (or SFMC/Iterable)
Solid skills in HTML/CSS + Liquid
Deep understanding of segmentation, dynamic content, lifecycle marketing
Experience with data models & integrations
Strong communication and project management abilities
Bonus Skills
Experience with APIs/JSON
Basic Photoshop skills
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Sports Teams and Clubs
#J-18808-Ljbffr