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Yum! Brands

Social Content Strategy Analyst

Yum! Brands, Plano, Texas, us, 75086

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We're seeking a talented Social Content Strategy Analyst to join our Brand Communication department and manage Pizza Hut's organic social channels. In this role, you'll be responsible for developing and maintaining a content calendar that balances promotional campaigns with evergreen content, ensuring a strong brand presence. You'll work closely with the Social Content Strategy Manager to execute the brand strategy and maintain a consistent look and feel across all social platforms. This role offers an exciting opportunity to elevate Pizza Hut's social media game and make a significant impact on the brand's cultural relevance.

Qualifications

4+ years of experience in social media strategy or content planning, with a proven track record of success.

In-depth knowledge of organic social media platforms, including Instagram, TikTok, X (formerly Twitter), and Facebook.

Proficiency in organic social media reporting tools such as Sprout and Google Analytics, with the ability to interpret data and make informed decisions.

Skill in translating brand strategy into actionable content plans, ensuring a seamless connection between brand vision and social media execution.

Creative and innovative thinker with a keen understanding of cultural trends and the ability to generate fresh ideas.

Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams.

Experience working with external agency partners and managing creative briefs.

Strong analytical skills and the ability to interpret social media performance data to drive content optimization.

A passion for social media and a desire to stay updated with the latest industry developments.

A proactive and results-driven approach, with a commitment to delivering high‑quality work.

Salary Range: $78,300 to $82,800 annually + bonus eligibility.

This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Responsibilities

Own and safeguard the organic social brand strategy, ensuring all content aligns with the established strategic playbook and long-term brand vision.

Translate the social brand strategy into clear content priorities and oversee execution, maintaining brand voice, tone, and visual identity.

Develop and manage the organic social calendar, ensuring timely and relevant content, including promotions and seasonal campaigns.

Balance window topics with evergreen content to reinforce brand identity and create a consistent online presence.

Generate breakthrough ideas to enhance Pizza Hut's social media presence and cultural relevance, staying ahead of the competition.

Collaborate with paid social, creative, and CRM teams to create integrated campaigns and ensure a seamless brand experience.

Manage external agency partners, lead weekly status meetings, and create creative briefs for calendar window topics.

Monitor social media performance, analyze trends and sentiment, and provide actionable business insights to optimize content strategies.

Stay updated with the latest social media trends and innovations, ensuring Pizza Hut remains at the forefront of the industry.

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