Verve Search Group
Base pay range
$100,000.00/yr - $110,000.00/yr
Recruiter: Verve Search Group
Marketing Director
About the Role
We are seeking an experienced, strategic, and highly creative Marketing Director to lead all marketing efforts for a growing, consumer‑focused Food & Beverage company based in Boston. This leader will develop and execute brand strategy, drive customer acquisition, and elevate the company’s presence across retail, digital, and experiential channels.
This role requires a strong blend of brand management, digital marketing, consumer insights, and product launch experience within the food, beverage, or broader CPG industry.
Key Responsibilities
Develop and lead a comprehensive marketing strategy spanning brand, digital, retail, e‑commerce, and experiential initiatives. Own the brand vision, messaging, and positioning, ensuring consistency across all touchpoints. Lead marketing campaign development from concept to execution, focusing on customer acquisition, engagement, and retention. Partner closely with Sales, Product Development, and Operations to align marketing programs with business goals. Oversee social media strategy, content creation, community engagement, and influencer partnerships. Utilize consumer insights, category data, and market trends to shape brand decisions and optimize campaign performance. Manage product launches, packaging updates, and go‑to‑market strategies. Develop and monitor marketing budgets, KPIs, and performance dashboards. Manage and mentor a growing marketing team, fostering creativity, accountability, and high performance. Build and manage relationships with creative agencies, media partners, and external vendors. Required Qualifications
8+ years of progressive experience in marketing, with at least 3+ years in a leadership or director role. Strong background in food & beverage, consumer packaged goods (CPG), or another fast‑paced consumer industry. Proven track record developing and executing data‑driven marketing strategies that drive measurable growth. Experience leading digital marketing, brand campaigns, and integrated marketing programs. Strong analytical mindset with the ability to translate data into clear insights and actions. Exceptional communication, leadership, and cross‑functional collaboration skills. Preferred Qualifications
Experience growing or scaling an emerging consumer brand. Background managing agencies and external creative partners. Familiarity with e‑commerce, retail marketing, and modern consumer acquisition channels. Strong understanding of market trends, consumer behavior, and competitive landscapes in food & beverage. Seniority level
Director Employment type
Full‑time Job function
Marketing Industries
Food and Beverage Retail and Food and Beverage Services Referrals increase your chances of interviewing at Verve Search Group by 2x Get notified about new Marketing Director jobs in
Boston, MA .
#J-18808-Ljbffr
Develop and lead a comprehensive marketing strategy spanning brand, digital, retail, e‑commerce, and experiential initiatives. Own the brand vision, messaging, and positioning, ensuring consistency across all touchpoints. Lead marketing campaign development from concept to execution, focusing on customer acquisition, engagement, and retention. Partner closely with Sales, Product Development, and Operations to align marketing programs with business goals. Oversee social media strategy, content creation, community engagement, and influencer partnerships. Utilize consumer insights, category data, and market trends to shape brand decisions and optimize campaign performance. Manage product launches, packaging updates, and go‑to‑market strategies. Develop and monitor marketing budgets, KPIs, and performance dashboards. Manage and mentor a growing marketing team, fostering creativity, accountability, and high performance. Build and manage relationships with creative agencies, media partners, and external vendors. Required Qualifications
8+ years of progressive experience in marketing, with at least 3+ years in a leadership or director role. Strong background in food & beverage, consumer packaged goods (CPG), or another fast‑paced consumer industry. Proven track record developing and executing data‑driven marketing strategies that drive measurable growth. Experience leading digital marketing, brand campaigns, and integrated marketing programs. Strong analytical mindset with the ability to translate data into clear insights and actions. Exceptional communication, leadership, and cross‑functional collaboration skills. Preferred Qualifications
Experience growing or scaling an emerging consumer brand. Background managing agencies and external creative partners. Familiarity with e‑commerce, retail marketing, and modern consumer acquisition channels. Strong understanding of market trends, consumer behavior, and competitive landscapes in food & beverage. Seniority level
Director Employment type
Full‑time Job function
Marketing Industries
Food and Beverage Retail and Food and Beverage Services Referrals increase your chances of interviewing at Verve Search Group by 2x Get notified about new Marketing Director jobs in
Boston, MA .
#J-18808-Ljbffr