Docusign
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you’ll do The Account-Based Marketing (ABM) Manager will develop, execute, and measure highly personalized, multi‑channel marketing campaigns focused on driving expansion, retention, and advocacy within our most strategic enterprise client accounts. This role connects Marketing, Sales, and Customer Success to maximize adoption of our IAM product with our largest customers.
Responsibilities
Collaborate closely with Enterprise Account Executives (AEs) and Customer Success Managers (CSMs) to identify whitespace opportunities, cross‑sell/up‑sell potential, and strategic relationships within a named list of 10–15 top‑tier accounts.
Design and execute highly personalized ABM campaigns across multiple channels, including personalized content, digital advertising (LinkedIn, programmatic), direct mail, executive events, webinars, and sales enablement assets.
Work with content, product marketing, and values consulting teams to tailor messaging and value propositions specific to the goals, pain points, and existing tech stack of individual accounts.
Equip Enterprise Sales and CS teams with the necessary tools, talking points, and insights to activate their part of the ABM program and drive targeted engagement.
Define, track, and analyze key metrics, including pipeline influenced, account engagement scores, new contract value (ACV) from expansion, contact acquisition, and overall program ROI.
Present insights and recommendations to marketing and sales leadership.
Leverage intent data and platform intelligence to trigger timely, relevant campaigns and surface high‑priority accounts and contacts to the sales team.
Job Designation Hybrid – Employees divide time between in‑office and remote work. A minimum of two days per week in the office is required. Designation may change with business needs and local law.
Basic Qualifications
5+ years of experience in B2B marketing, with at least 2 years specifically managing and executing ABM programs for enterprise or strategic accounts.
Demonstrated success driving pipeline and revenue growth through targeted expansion campaigns (up‑sell/cross‑sell).
Experience with modern ABM platforms (e.g., Demandbase, Influ2) and Salesforce (or similar CRM) for tracking, reporting, and campaign management.
Experience with enterprise sales cycle, complex buying committees, and the distinction between Land and Expand strategies.
Bachelor’s degree in Marketing, Business, or a related field.
Preferred Qualifications
Excellent collaboration and communication skills, influencing cross‑functional teams (Sales, CS, Product).
Experience in the B2B SaaS or Cloud Technology space.
Familiarity with leveraging Customer Health Score data from Customer Success platforms.
Experience developing and hosting executive‑level engagement events (e.g., executive roundtables).
Certification in relevant ABM frameworks or platforms.
Experience with strategic thinking and planning.
Proven results‑driven execution.
High attention to detail and quality.
Experience with analytical and data‑informed decision making.
Wage Transparency Pay varies by location and experience:
California: $101,500.00 – $156,750.00 base salary.
Illinois, Colorado, Massachusetts and Minnesota: $97,000.00 – $133,300.00 base salary.
Washington, Maryland, New Jersey and New York (including NYC metro area): $97,000.00 – $139,525.00 base salary.
Additional compensation: Bonus for sales personnel based on pre‑established goals; non‑sales roles eligible for a company bonus plan.
Benefits
Paid Time Off: earned time off plus paid company holidays based on region.
Paid Parental Leave: up to six months off after birth, adoption, or foster care placement.
Full Health Benefits Plans: options including 100% employer‑paid and minimum employee contribution plans from day one.
Retirement Plans: employer‑contributed retirement and pension programs.
Learning and Development: coaching, online courses, and education reimbursements.
Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events.
Work Authorization Notice We do not provide visa sponsorship or immigration support. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without sponsorship.
Life at Docusign Docusign is committed to building trust and making the world more agreeable for our employees, customers, and the communities in which we live and work. We listen, act with honesty, and aim to do what’s right every day. We ensure every team member has an equal opportunity to succeed, be heard, and exchange ideas openly. Your contributions help make the world better than we found it, and you’ll be valued by us, our customers, and the world.
Accommodation Docusign provides reasonable accommodations for qualified individuals with disabilities during the application process. Contact
accommodations@docusign.com
for assistance.
Applicant and Candidate Privacy Notice For more information, see our privacy notice.
States Not Eligible for Employment Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia, and Wyoming.
Equal Opportunity Employer Docusign is an Equal Opportunity Employer. We encourage talent from all backgrounds to apply. We do not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical/mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
EEO Know Your Rights
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What you’ll do The Account-Based Marketing (ABM) Manager will develop, execute, and measure highly personalized, multi‑channel marketing campaigns focused on driving expansion, retention, and advocacy within our most strategic enterprise client accounts. This role connects Marketing, Sales, and Customer Success to maximize adoption of our IAM product with our largest customers.
Responsibilities
Collaborate closely with Enterprise Account Executives (AEs) and Customer Success Managers (CSMs) to identify whitespace opportunities, cross‑sell/up‑sell potential, and strategic relationships within a named list of 10–15 top‑tier accounts.
Design and execute highly personalized ABM campaigns across multiple channels, including personalized content, digital advertising (LinkedIn, programmatic), direct mail, executive events, webinars, and sales enablement assets.
Work with content, product marketing, and values consulting teams to tailor messaging and value propositions specific to the goals, pain points, and existing tech stack of individual accounts.
Equip Enterprise Sales and CS teams with the necessary tools, talking points, and insights to activate their part of the ABM program and drive targeted engagement.
Define, track, and analyze key metrics, including pipeline influenced, account engagement scores, new contract value (ACV) from expansion, contact acquisition, and overall program ROI.
Present insights and recommendations to marketing and sales leadership.
Leverage intent data and platform intelligence to trigger timely, relevant campaigns and surface high‑priority accounts and contacts to the sales team.
Job Designation Hybrid – Employees divide time between in‑office and remote work. A minimum of two days per week in the office is required. Designation may change with business needs and local law.
Basic Qualifications
5+ years of experience in B2B marketing, with at least 2 years specifically managing and executing ABM programs for enterprise or strategic accounts.
Demonstrated success driving pipeline and revenue growth through targeted expansion campaigns (up‑sell/cross‑sell).
Experience with modern ABM platforms (e.g., Demandbase, Influ2) and Salesforce (or similar CRM) for tracking, reporting, and campaign management.
Experience with enterprise sales cycle, complex buying committees, and the distinction between Land and Expand strategies.
Bachelor’s degree in Marketing, Business, or a related field.
Preferred Qualifications
Excellent collaboration and communication skills, influencing cross‑functional teams (Sales, CS, Product).
Experience in the B2B SaaS or Cloud Technology space.
Familiarity with leveraging Customer Health Score data from Customer Success platforms.
Experience developing and hosting executive‑level engagement events (e.g., executive roundtables).
Certification in relevant ABM frameworks or platforms.
Experience with strategic thinking and planning.
Proven results‑driven execution.
High attention to detail and quality.
Experience with analytical and data‑informed decision making.
Wage Transparency Pay varies by location and experience:
California: $101,500.00 – $156,750.00 base salary.
Illinois, Colorado, Massachusetts and Minnesota: $97,000.00 – $133,300.00 base salary.
Washington, Maryland, New Jersey and New York (including NYC metro area): $97,000.00 – $139,525.00 base salary.
Additional compensation: Bonus for sales personnel based on pre‑established goals; non‑sales roles eligible for a company bonus plan.
Benefits
Paid Time Off: earned time off plus paid company holidays based on region.
Paid Parental Leave: up to six months off after birth, adoption, or foster care placement.
Full Health Benefits Plans: options including 100% employer‑paid and minimum employee contribution plans from day one.
Retirement Plans: employer‑contributed retirement and pension programs.
Learning and Development: coaching, online courses, and education reimbursements.
Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events.
Work Authorization Notice We do not provide visa sponsorship or immigration support. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without sponsorship.
Life at Docusign Docusign is committed to building trust and making the world more agreeable for our employees, customers, and the communities in which we live and work. We listen, act with honesty, and aim to do what’s right every day. We ensure every team member has an equal opportunity to succeed, be heard, and exchange ideas openly. Your contributions help make the world better than we found it, and you’ll be valued by us, our customers, and the world.
Accommodation Docusign provides reasonable accommodations for qualified individuals with disabilities during the application process. Contact
accommodations@docusign.com
for assistance.
Applicant and Candidate Privacy Notice For more information, see our privacy notice.
States Not Eligible for Employment Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia, and Wyoming.
Equal Opportunity Employer Docusign is an Equal Opportunity Employer. We encourage talent from all backgrounds to apply. We do not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical/mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
EEO Know Your Rights
#J-18808-Ljbffr