DocuSign
parental leave, paid time off, remote work
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).
What you’ll do The Account‑Based Marketing (ABM) Manager will be responsible for developing, executing, and measuring highly personalized, multi‑channel marketing campaigns focused on driving expansion, retention, and advocacy within our most strategic enterprise client accounts. This role is a critical link between Marketing, Sales, and Customer Success, ensuring a cohesive and targeted approach to maximizing the adoption of our IAM product with our largest customers. The ideal candidate has a proven track record of using data‑driven insights and deep account understanding to develop and execute ABM programs, influence key stakeholders, and grow pipeline within existing accounts.
This position is an individual contributor role reporting to the Director of Executive Engagement.
Responsibilities
Collaborate closely with Enterprise Account Executives (AEs) and Customer Success Managers (CSMs) to identify whitespace opportunities, cross‑sell/up‑sell potential, and strategic relationships within a named list of 10‑15 top‑tier accounts.
Design and execute highly personalized ABM campaigns across multiple channels, including personalized content, digital advertising (LinkedIn, programmatic), direct mail, executive events, webinars, and sales enablement assets.
Work with the content, product marketing, and values consulting teams to tailor messaging and value propositions specific to the goals, pain points, and existing tech stack of individual accounts.
Equip Enterprise Sales and CS teams with the necessary tools, talking points, and insights to activate their part of the ABM program and drive targeted engagement.
Define, track, and analyze key metrics, including pipeline influenced, account engagement scores, new contract value (ACV) from expansion, contact acquisition, and overall program ROI.
Present insights and recommendations to marketing and sales leadership.
Leverage intent data and platform intelligence to trigger timely, relevant campaigns, and surface high‑priority accounts and contacts to the sales team.
Job Designation Hybrid: Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in‑office expectation)
What you bring Basic
5+ years of experience in B2B marketing, with at least 2 years specifically managing and executing ABM programs for enterprise or strategic accounts.
Demonstrated success in driving pipeline and revenue growth through targeted expansion campaigns (up‑sell/cross‑sell).
Experience with modern ABM platforms (e.g., Demandbase, Influ2) and Salesforce (or a similar CRM) for tracking, reporting, and campaign management.
Experience with enterprise sales cycle, complex buying committees, and the distinction between Land and Expand strategies.
Bachelor’s degree in Marketing, Business, or a related field.
Preferred
Excellent collaboration and communication skills, with the ability to influence cross‑functional teams (Sales, CS, Product).
Experience in the B2B SaaS or Cloud Technology space.
Familiarity with leveraging Customer Health Score data from Customer Success platforms.
Experience developing and hosting executive‑level engagement events (e.g., executive roundtables).
Certification in relevant ABM frameworks or platforms.
Experience with strategic thinking and planning.
Proven results‑driven execution.
High attention to detail and quality.
Experience with analytical and data‑informed decision making.
Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job‑related knowledge, skills, and experience. Details of pay ranges:
California: $101,500.00 - $156,750.00 base salary
Illinois, Colorado, Massachusetts and Minnesota: $97,000.00 - $133,300.00 base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $97,000.00 - $139,525.00 base salary
This role is also eligible for the following:
Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre‑established sales goals. Non‑Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Benefits
Paid Time Off: earned time off, as well as paid company holidays based on region.
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
Retirement Plans: select retirement and pension programs with potential for employer contributions.
Learning and Development: options for coaching, online courses and education reimbursements.
Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events.
Work Authorization Notice Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.
Accommodations Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
Equal Opportunity Employer Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
EEO Know Your Rights poster
Application Process We are now directing you to the original job posting. Please apply directly for this job at the employer’s website.
#J-18808-Ljbffr
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).
What you’ll do The Account‑Based Marketing (ABM) Manager will be responsible for developing, executing, and measuring highly personalized, multi‑channel marketing campaigns focused on driving expansion, retention, and advocacy within our most strategic enterprise client accounts. This role is a critical link between Marketing, Sales, and Customer Success, ensuring a cohesive and targeted approach to maximizing the adoption of our IAM product with our largest customers. The ideal candidate has a proven track record of using data‑driven insights and deep account understanding to develop and execute ABM programs, influence key stakeholders, and grow pipeline within existing accounts.
This position is an individual contributor role reporting to the Director of Executive Engagement.
Responsibilities
Collaborate closely with Enterprise Account Executives (AEs) and Customer Success Managers (CSMs) to identify whitespace opportunities, cross‑sell/up‑sell potential, and strategic relationships within a named list of 10‑15 top‑tier accounts.
Design and execute highly personalized ABM campaigns across multiple channels, including personalized content, digital advertising (LinkedIn, programmatic), direct mail, executive events, webinars, and sales enablement assets.
Work with the content, product marketing, and values consulting teams to tailor messaging and value propositions specific to the goals, pain points, and existing tech stack of individual accounts.
Equip Enterprise Sales and CS teams with the necessary tools, talking points, and insights to activate their part of the ABM program and drive targeted engagement.
Define, track, and analyze key metrics, including pipeline influenced, account engagement scores, new contract value (ACV) from expansion, contact acquisition, and overall program ROI.
Present insights and recommendations to marketing and sales leadership.
Leverage intent data and platform intelligence to trigger timely, relevant campaigns, and surface high‑priority accounts and contacts to the sales team.
Job Designation Hybrid: Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in‑office expectation)
What you bring Basic
5+ years of experience in B2B marketing, with at least 2 years specifically managing and executing ABM programs for enterprise or strategic accounts.
Demonstrated success in driving pipeline and revenue growth through targeted expansion campaigns (up‑sell/cross‑sell).
Experience with modern ABM platforms (e.g., Demandbase, Influ2) and Salesforce (or a similar CRM) for tracking, reporting, and campaign management.
Experience with enterprise sales cycle, complex buying committees, and the distinction between Land and Expand strategies.
Bachelor’s degree in Marketing, Business, or a related field.
Preferred
Excellent collaboration and communication skills, with the ability to influence cross‑functional teams (Sales, CS, Product).
Experience in the B2B SaaS or Cloud Technology space.
Familiarity with leveraging Customer Health Score data from Customer Success platforms.
Experience developing and hosting executive‑level engagement events (e.g., executive roundtables).
Certification in relevant ABM frameworks or platforms.
Experience with strategic thinking and planning.
Proven results‑driven execution.
High attention to detail and quality.
Experience with analytical and data‑informed decision making.
Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job‑related knowledge, skills, and experience. Details of pay ranges:
California: $101,500.00 - $156,750.00 base salary
Illinois, Colorado, Massachusetts and Minnesota: $97,000.00 - $133,300.00 base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $97,000.00 - $139,525.00 base salary
This role is also eligible for the following:
Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre‑established sales goals. Non‑Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Benefits
Paid Time Off: earned time off, as well as paid company holidays based on region.
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
Retirement Plans: select retirement and pension programs with potential for employer contributions.
Learning and Development: options for coaching, online courses and education reimbursements.
Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events.
Work Authorization Notice Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.
Accommodations Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
Equal Opportunity Employer Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
EEO Know Your Rights poster
Application Process We are now directing you to the original job posting. Please apply directly for this job at the employer’s website.
#J-18808-Ljbffr