The Coca-Cola Company
Senior Director II, Integrated Marketing - East
The Coca-Cola Company, Atlanta, Georgia, United States, 30383
Senior Director II, Integrated Marketing - East
Join to apply for the
Senior Director II, Integrated Marketing - East
role at
The Coca‑Cola Company
Location:
Atlanta, Georgia or East Region, USA
The Senior Director, Integrated Marketing East provides strategic leadership for the development and execution of all market activation programs and actions within assigned brands, geographies and/or channels, analyzing and translating brand plans into effective market activation. This role partners with key internal and external stakeholders to maximize market activation, driving successful activation and implementation of programs and initiatives to achieve targeted value and growth objectives.
Key Working Parameters
Leads a team of regional integrated marketers focused on assets and franchise relationships
Represents the Category OU platforms/programming/innovation in Governance Routines at region and aligning bottlers & customers to support the plans
Responsible for assessing and analyzing consumer insights and passions, as well as, leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU’s achieve business plan
Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets
Responsible for activating local market assets and engaging in the Collaborative Business Planning process creating key strategies that reinforce The Coca‑Cola Partner Commitment with those partners
Leads regional customer marketing with our larger regional retail customers within the region supporting their core strategies via the Collaborative Business Plan
Collaborate with Creative Operations to deliver regional and customer creative marketing content
Key focus is on long term (3-5 year) brand preference building, increasing our per cap consumption and revenue and creating long term, winning strategic plans with our bottlers and customers
Education
Minimum Required: Bachelor’s degree
Preferred Level: MBA or other graduate degree
Experience Minimum Required:
5 or more years of experience, preferably in the consumer goods/beverages industry or sports business
People leadership/management – specifically, experience leading others and/or cross-functional teams
General Management Mindset
Strong insights ability and analytical thinking
Strategic thinking and selling capabilities
Effective communicator and inspirational abilities
Customer and Regional (local market) Marketing Experience
Shopper Insights, Partnership Management, Annual Planning, Sustainability
Preferred Level
10-12 years of experience, preferably in the consumer goods/beverages industry or sports business
Significant Marketing Partnership Experience
Strong customer marketing and business analytics
Sports Marketing Experience
Financial Management Experience
Experience working with physically based marketing assets
Work Focus
Lead and Inspire a team to be a high performing and engaged team
High-level Customer and Partnership Skills
Experience building, monitoring and implementing national sales and marketing plans across regions and customer
Experience developing and managing key aspects of team responsibilities including asset planning, asset partnership, customer management/marketing and system inspiration
Advanced Strategic and Creative Thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Shopper/Region/Channel Management experience
Demonstrated personal leadership skills and influencing ability
Communication Focus
This role will predominantly communicate with the OU’s and bottler, as well as a focus on communication with the local marketing assets and regional customers
Predominant role is to collaborate with the Category Leads, Assets/Partnerships, Connections and Creative and then inspire our customers and system (ie OU’s, Bottlers and Customers)
Predominantly shared interests but there is work to do to align with bottlers and local assets
Skills Customer Insights; Customer Marketing; Sports Marketing; Financial Management; Influencing; People Management; General Management; Business Insights; Strategic Thinking; Marketing
The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.
Pay Range: $211,000 - $238,400
Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 50
Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing
Industries Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Services
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Senior Director II, Integrated Marketing - East
role at
The Coca‑Cola Company
Location:
Atlanta, Georgia or East Region, USA
The Senior Director, Integrated Marketing East provides strategic leadership for the development and execution of all market activation programs and actions within assigned brands, geographies and/or channels, analyzing and translating brand plans into effective market activation. This role partners with key internal and external stakeholders to maximize market activation, driving successful activation and implementation of programs and initiatives to achieve targeted value and growth objectives.
Key Working Parameters
Leads a team of regional integrated marketers focused on assets and franchise relationships
Represents the Category OU platforms/programming/innovation in Governance Routines at region and aligning bottlers & customers to support the plans
Responsible for assessing and analyzing consumer insights and passions, as well as, leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU’s achieve business plan
Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets
Responsible for activating local market assets and engaging in the Collaborative Business Planning process creating key strategies that reinforce The Coca‑Cola Partner Commitment with those partners
Leads regional customer marketing with our larger regional retail customers within the region supporting their core strategies via the Collaborative Business Plan
Collaborate with Creative Operations to deliver regional and customer creative marketing content
Key focus is on long term (3-5 year) brand preference building, increasing our per cap consumption and revenue and creating long term, winning strategic plans with our bottlers and customers
Education
Minimum Required: Bachelor’s degree
Preferred Level: MBA or other graduate degree
Experience Minimum Required:
5 or more years of experience, preferably in the consumer goods/beverages industry or sports business
People leadership/management – specifically, experience leading others and/or cross-functional teams
General Management Mindset
Strong insights ability and analytical thinking
Strategic thinking and selling capabilities
Effective communicator and inspirational abilities
Customer and Regional (local market) Marketing Experience
Shopper Insights, Partnership Management, Annual Planning, Sustainability
Preferred Level
10-12 years of experience, preferably in the consumer goods/beverages industry or sports business
Significant Marketing Partnership Experience
Strong customer marketing and business analytics
Sports Marketing Experience
Financial Management Experience
Experience working with physically based marketing assets
Work Focus
Lead and Inspire a team to be a high performing and engaged team
High-level Customer and Partnership Skills
Experience building, monitoring and implementing national sales and marketing plans across regions and customer
Experience developing and managing key aspects of team responsibilities including asset planning, asset partnership, customer management/marketing and system inspiration
Advanced Strategic and Creative Thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Shopper/Region/Channel Management experience
Demonstrated personal leadership skills and influencing ability
Communication Focus
This role will predominantly communicate with the OU’s and bottler, as well as a focus on communication with the local marketing assets and regional customers
Predominant role is to collaborate with the Category Leads, Assets/Partnerships, Connections and Creative and then inspire our customers and system (ie OU’s, Bottlers and Customers)
Predominantly shared interests but there is work to do to align with bottlers and local assets
Skills Customer Insights; Customer Marketing; Sports Marketing; Financial Management; Influencing; People Management; General Management; Business Insights; Strategic Thinking; Marketing
The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.
Pay Range: $211,000 - $238,400
Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 50
Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing
Industries Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Services
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