The Coca-Cola Company
Senior Director I, Integrated Marketing - West
The Coca-Cola Company, Chicago, Illinois, United States, 60290
Senior Director I, Integrated Marketing - West
Join to apply for the
Senior Director I, Integrated Marketing - West
role at
The Coca‑Cola Company .
Location:
Chicago, Illinois; Los Angeles, California; Dallas, Texas, USA.
The Senior Director I, Region Marketing West provides leadership and support for the development and execution of market activation programs within assigned brands, geographies, and/or channels. This role partners with internal and external stakeholders to drive effective implementation of programs and initiatives that support value and growth objectives.
Key Working Parameters
Leads a team of regional integrated marketers focused on assets and franchise relationships.
Represents the Category OU platforms/programming/innovation in Governance Routines at region and aligns bottlers & customers to support the plans.
Responsible for assessing and analyzing consumer insights and passions, and leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU’s to achieve the business plan.
Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets.
Responsible for activating local market assets and engaging in the Collaborative Business Planning process, creating key strategies that reinforce The Coca‑Cola Partner Commitment with those partners.
Leads regional customer marketing with larger regional retail customers, supporting their core strategies via the Collaborative Business Plan.
Collaborates with Creative Operations to deliver regional and customer creative marketing content.
Key focus is on long‑term (3‑5 year) brand preference building, increasing per‑cap consumption and revenue, and creating long‑term winning strategic plans with bottlers and customers.
Key Success Parameters Education
Minimum Required: Bachelor’s degree
Preferred Level: MBA or other graduate degree
Experience
Minimum Required:
3–5 years of experience, preferably in the consumer goods/beverages industry or sports business.
Experience leading small teams and/or cross‑functional projects.
Strong analytical and insights ability.
General Manager Mindset.
Strategic thinking and effective communication skills.
Customer and regional (local market) marketing experience.
Exposure to shopper insights, partnership management, and annual planning.
Preferred Level:
7–9 years of experience in the consumer goods/beverages industry or sports business.
Experience in marketing partnerships and customer marketing.
Experience working with marketing assets and supporting financial management.
Work Focus
Contribute to building and maintaining a high‑performing and engaged team.
Develop customer and partnership skills.
Support the implementation of national sales and marketing plans across regions and customers.
Assist in asset planning, partnership management, and customer marketing activities.
Demonstrate strategic and creative thinking.
Interpret shopper behavior, brand strategies, and channel/customer needs, and turn this knowledge into action.
Previous experience in customer/shopper/region/channel management is a plus.
Demonstrate personal leadership and influencing skills.
Communication Focus
Communicates regularly with internal teams, bottlers, and local marketing assets, as well as regional customers.
Collaborates with category leads, partnerships, connections, and creative to support customer and system engagement.
Works to align interests with bottlers and local assets.
Skills:
Influencing; Financial Management; Sports Marketing; Customer Marketing; Customer Insights; Marketing; Strategic Thinking; Business Insights; General Management; People Management.
The Coca‑Cola Company will not offer sponsorship for employment status (including but not limited to H1‑B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States.
Pay Range: $189,000 – $217,000
Base pay offered may vary based on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 30
Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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Senior Director I, Integrated Marketing - West
role at
The Coca‑Cola Company .
Location:
Chicago, Illinois; Los Angeles, California; Dallas, Texas, USA.
The Senior Director I, Region Marketing West provides leadership and support for the development and execution of market activation programs within assigned brands, geographies, and/or channels. This role partners with internal and external stakeholders to drive effective implementation of programs and initiatives that support value and growth objectives.
Key Working Parameters
Leads a team of regional integrated marketers focused on assets and franchise relationships.
Represents the Category OU platforms/programming/innovation in Governance Routines at region and aligns bottlers & customers to support the plans.
Responsible for assessing and analyzing consumer insights and passions, and leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU’s to achieve the business plan.
Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets.
Responsible for activating local market assets and engaging in the Collaborative Business Planning process, creating key strategies that reinforce The Coca‑Cola Partner Commitment with those partners.
Leads regional customer marketing with larger regional retail customers, supporting their core strategies via the Collaborative Business Plan.
Collaborates with Creative Operations to deliver regional and customer creative marketing content.
Key focus is on long‑term (3‑5 year) brand preference building, increasing per‑cap consumption and revenue, and creating long‑term winning strategic plans with bottlers and customers.
Key Success Parameters Education
Minimum Required: Bachelor’s degree
Preferred Level: MBA or other graduate degree
Experience
Minimum Required:
3–5 years of experience, preferably in the consumer goods/beverages industry or sports business.
Experience leading small teams and/or cross‑functional projects.
Strong analytical and insights ability.
General Manager Mindset.
Strategic thinking and effective communication skills.
Customer and regional (local market) marketing experience.
Exposure to shopper insights, partnership management, and annual planning.
Preferred Level:
7–9 years of experience in the consumer goods/beverages industry or sports business.
Experience in marketing partnerships and customer marketing.
Experience working with marketing assets and supporting financial management.
Work Focus
Contribute to building and maintaining a high‑performing and engaged team.
Develop customer and partnership skills.
Support the implementation of national sales and marketing plans across regions and customers.
Assist in asset planning, partnership management, and customer marketing activities.
Demonstrate strategic and creative thinking.
Interpret shopper behavior, brand strategies, and channel/customer needs, and turn this knowledge into action.
Previous experience in customer/shopper/region/channel management is a plus.
Demonstrate personal leadership and influencing skills.
Communication Focus
Communicates regularly with internal teams, bottlers, and local marketing assets, as well as regional customers.
Collaborates with category leads, partnerships, connections, and creative to support customer and system engagement.
Works to align interests with bottlers and local assets.
Skills:
Influencing; Financial Management; Sports Marketing; Customer Marketing; Customer Insights; Marketing; Strategic Thinking; Business Insights; General Management; People Management.
The Coca‑Cola Company will not offer sponsorship for employment status (including but not limited to H1‑B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States.
Pay Range: $189,000 – $217,000
Base pay offered may vary based on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 30
Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
#J-18808-Ljbffr