Confidential
The Senior Vice President of Marketing will play a pivotal role in shaping and executing the organization’s long‑term marketing vision and growth strategy. Reporting to the Chief Executive Officer, this leader will be responsible for designing and implementing a cohesive marketing roadmap that strengthens brand presence, deepens customer engagement, and accelerates revenue performance.
This role oversees the full marketing ecosystem and ensures the company is positioned as a category leader. The SVP will champion a data‑informed, innovative approach to marketing while cultivating a high‑performing, collaborative team within a dynamic, publicly traded business environment.
Key Responsibilities
Develop and execute an integrated marketing strategy aligned with corporate priorities and growth targets.
Guide brand strategy, messaging frameworks, and communication plans to enhance brand equity and market perception.
Lead customer acquisition, retention, and engagement initiatives across digital channels, social platforms, traditional media, and direct outreach.
Use analytics, market research, and customer insights to inform decisions, optimize campaigns, and evaluate performance.
Recruit, develop, and inspire a best‑in‑class marketing organization built on creativity, accountability, and cross‑functional collaboration.
Partner with sales, product, and technology teams to ensure cohesive go‑to‑market execution and a seamless customer experience.
Oversee digital marketing efforts—including paid media, SEO/SEM, lifecycle marketing, and CRM strategies—to boost traffic, engagement, and conversion.
Direct public relations, corporate communications, and content initiatives to strengthen internal and external storytelling.
Manage the marketing budget, ensuring resources are allocated strategically and efficiently.
Communicate marketing strategies, performance insights, and future plans to executive leadership, board members, and other stakeholders.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field; advanced degree (MBA or similar) preferred.
10–15+ years of increasingly senior marketing experience, including at least five years in executive leadership (VP or above) within a public company or high‑growth organization.
Demonstrated success building and scaling high‑performing marketing teams.
Expertise in digital marketing, brand strategy, customer lifecycle management, and data‑driven decision‑making.
Exceptional communication and presentation skills, with the ability to influence across all organizational levels.
Strong analytical mindset with a track record of using metrics and KPIs to shape strategy.
Ability to translate business goals into creative, measurable marketing programs.
Knowledge of compliance, data privacy, and regulatory considerations related to marketing in a public‑company environment.
Commitment to organizational values, culture, and mission.
Seniority level Executive
Employment type Full‑time
Job function Marketing Industries: Manufacturing
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This role oversees the full marketing ecosystem and ensures the company is positioned as a category leader. The SVP will champion a data‑informed, innovative approach to marketing while cultivating a high‑performing, collaborative team within a dynamic, publicly traded business environment.
Key Responsibilities
Develop and execute an integrated marketing strategy aligned with corporate priorities and growth targets.
Guide brand strategy, messaging frameworks, and communication plans to enhance brand equity and market perception.
Lead customer acquisition, retention, and engagement initiatives across digital channels, social platforms, traditional media, and direct outreach.
Use analytics, market research, and customer insights to inform decisions, optimize campaigns, and evaluate performance.
Recruit, develop, and inspire a best‑in‑class marketing organization built on creativity, accountability, and cross‑functional collaboration.
Partner with sales, product, and technology teams to ensure cohesive go‑to‑market execution and a seamless customer experience.
Oversee digital marketing efforts—including paid media, SEO/SEM, lifecycle marketing, and CRM strategies—to boost traffic, engagement, and conversion.
Direct public relations, corporate communications, and content initiatives to strengthen internal and external storytelling.
Manage the marketing budget, ensuring resources are allocated strategically and efficiently.
Communicate marketing strategies, performance insights, and future plans to executive leadership, board members, and other stakeholders.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field; advanced degree (MBA or similar) preferred.
10–15+ years of increasingly senior marketing experience, including at least five years in executive leadership (VP or above) within a public company or high‑growth organization.
Demonstrated success building and scaling high‑performing marketing teams.
Expertise in digital marketing, brand strategy, customer lifecycle management, and data‑driven decision‑making.
Exceptional communication and presentation skills, with the ability to influence across all organizational levels.
Strong analytical mindset with a track record of using metrics and KPIs to shape strategy.
Ability to translate business goals into creative, measurable marketing programs.
Knowledge of compliance, data privacy, and regulatory considerations related to marketing in a public‑company environment.
Commitment to organizational values, culture, and mission.
Seniority level Executive
Employment type Full‑time
Job function Marketing Industries: Manufacturing
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