SBH Fashion
Senior Marketing Manager
Job Summary
As a Senior Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. You will collaborate with cross‑functional teams, including sales, product development, and operations, to create and execute integrated marketing campaigns. Your role will involve analyzing market trends, identifying target audiences, and overseeing the development of marketing collateral. Additionally, you will manage a team of marketers, provide guidance, and monitor performance to ensure objectives are met.
Duties / Responsibilities
Develop and execute comprehensive marketing strategies and campaigns to increase brand visibility and drive sales.
Conduct market research to identify consumer trends, competitive landscape, and opportunities for business growth.
Collaborate with the sales team to align marketing efforts with sales objectives, ensuring a cohesive customer experience.
Oversee the creation of engaging marketing content, including website copy, social media posts, email campaigns, and advertising materials.
Manage the marketing budget, allocate resources effectively, and track campaign performance to ensure ROI.
Lead and mentor a team of marketers, providing guidance, feedback, and support for their professional development.
Monitor industry trends, emerging technologies, and marketing best practices to stay ahead of the competition.
Coordinate with external agencies and vendors to execute marketing initiatives and ensure brand consistency.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
Proven experience (5-7 years) in marketing, preferably in the retail industry.
Strong leadership skills with the ability to motivate and guide a team toward achieving marketing objectives.
Excellent strategic thinking and analytical abilities to develop effective marketing plans and measure campaign success.
Solid understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Proficiency in using marketing analytics tools and platforms to track and analyze campaign performance.
Exceptional communication and interpersonal skills to collaborate with cross‑functional teams and effectively present marketing strategies.
Ability to adapt to a fast‑paced, dynamic retail environment and manage multiple projects simultaneously.
Creative mindset with a keen eye for design and messaging to create compelling marketing content.
Strong business acumen and understanding of retail industry trends, consumer behavior, and competitive landscape.
Job Details
Seniority Level:
Mid‑Senior level
Employment Type:
Full‑time
Job Function:
Marketing and Sales
Industries:
Staffing and Recruiting
Salary: $120,000
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As a Senior Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. You will collaborate with cross‑functional teams, including sales, product development, and operations, to create and execute integrated marketing campaigns. Your role will involve analyzing market trends, identifying target audiences, and overseeing the development of marketing collateral. Additionally, you will manage a team of marketers, provide guidance, and monitor performance to ensure objectives are met.
Duties / Responsibilities
Develop and execute comprehensive marketing strategies and campaigns to increase brand visibility and drive sales.
Conduct market research to identify consumer trends, competitive landscape, and opportunities for business growth.
Collaborate with the sales team to align marketing efforts with sales objectives, ensuring a cohesive customer experience.
Oversee the creation of engaging marketing content, including website copy, social media posts, email campaigns, and advertising materials.
Manage the marketing budget, allocate resources effectively, and track campaign performance to ensure ROI.
Lead and mentor a team of marketers, providing guidance, feedback, and support for their professional development.
Monitor industry trends, emerging technologies, and marketing best practices to stay ahead of the competition.
Coordinate with external agencies and vendors to execute marketing initiatives and ensure brand consistency.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
Proven experience (5-7 years) in marketing, preferably in the retail industry.
Strong leadership skills with the ability to motivate and guide a team toward achieving marketing objectives.
Excellent strategic thinking and analytical abilities to develop effective marketing plans and measure campaign success.
Solid understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Proficiency in using marketing analytics tools and platforms to track and analyze campaign performance.
Exceptional communication and interpersonal skills to collaborate with cross‑functional teams and effectively present marketing strategies.
Ability to adapt to a fast‑paced, dynamic retail environment and manage multiple projects simultaneously.
Creative mindset with a keen eye for design and messaging to create compelling marketing content.
Strong business acumen and understanding of retail industry trends, consumer behavior, and competitive landscape.
Job Details
Seniority Level:
Mid‑Senior level
Employment Type:
Full‑time
Job Function:
Marketing and Sales
Industries:
Staffing and Recruiting
Salary: $120,000
#J-18808-Ljbffr