The Economist
Who We Are
We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence‑based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.
Location:
New York, NY or London, UK (Hybrid)
Reports to:
EVP, Marketing
The Role The VP, Global Brand Marketing is a recently formed, senior leadership role responsible for setting our brand strategy and translating it into high‑impact, omnichannel campaigns that grow saliency, awareness, consideration and, ultimately, subscription growth and retention.
You will be responsible for building and leading a world‑class brand and creative function, orchestrating a robust campaign planning engine, and partnering closely with Research and Media Planners and Buyers to deliver best‑in‑class execution at pace and scale.
What You’ll Do Strategy & Planning
Set annual, quarterly and rolling (12–18 month) brand strategies and plans for priority markets and segments; ensure best‑in‑class delivery across channels and regions
Own the brand campaign planning process that enables a high volume of brand and content campaigns to go to market on time and on budget, with clear sequencing, resourcing and governance
Develop and lead the global brand strategy for The Economist in partnership with the EVP Marketing to increase brand awareness and strengthen brand meaning among target audiences
Audience, Insights & Competitive Intelligence
Partner with Research & Data to translate audience insights (behaviours, needs, triggers, barriers) into compelling propositions and creative platforms that build brand salience
Assess and track key competition and market dynamics; provide actionable recommendations on how to respond to category shifts, cultural moments, and media innovations
Campaigns, Creative & Content
Lead the development and execution of omnichannel brand campaigns (digital, social, audio, video/CTV, OOH, experiential, partnerships) that drive saliency, affinity, acquisition and retention
Manage the in‑house creative team and external agencies to produce seasonal and always‑on campaigns; oversee creative briefings, resourcing, budgets, timelines, testing plans and approvals
Serve as a guardian of our brand voice for all brand assets both as part of campaigns and BAU—ensuring that our all marketing reflects the intelligence, quality, and authority that our readers and subscribers expect from our brand and journalism
Work closely with the in‑house media efficiency, planning and buying team to maximise reach and engagement, and to continually improve key brand metrics
Champion creative excellence and experimentation, balancing rigor with speed; set clear quality bars and feedback rituals
Leadership & Ways of Working
Lead, motivate and develop the brand and creative teams; cultivate a high‑performance, inclusive culture focused on craft, accountability and continuous improvement
Coach and upskill brand & campaign managers; define career paths and hiring plans for a scaling team
Build strong cross‑functional partnerships with Editorial, Growth/Retention, Media Planning and Buying, Product, PR/Comms, and Research
Own the consolidated brand budget and work closely with the Media Planning and Buying team on quarterly investment reviews
What You’ll Bring
Deep mastery of brand marketing principles and best practices, with a track record of developing distinctive positioning and platform ideas that scale globally
End‑to‑end campaign leadership from strategy and creative platform development through market delivery and post‑campaign learning
Equally left‑and right‑brain: confident with data, experimentation and measurement, and passionate about creative excellence and storytelling
8+ years in brand/marketing leadership roles, including experience building or stewarding premium, luxury and/or heritage brands across multiple markets
Demonstrated success operating in a matrixed organisation with multiple senior stakeholders and international teams
Inclusive, collaborative leader and contributor who elevates the work and the team; strong people leadership and agency management skills
Thrives in a fast‑paced environment; sets high standards, simplifies complexity, and delivers at speed with quality
Exceptional communication skills with the ability to influence senior partners and present to executive leadership
For New York based applications: The expected base salary for this position ranges from USD $170,000‑$200,000. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates may be eligible to receive a discretionary bonus based on role and level.
AI usage for your application: We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What We Offer Our benefits package is designed to support your wellbeing, growth, and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
#J-18808-Ljbffr
We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.
Location:
New York, NY or London, UK (Hybrid)
Reports to:
EVP, Marketing
The Role The VP, Global Brand Marketing is a recently formed, senior leadership role responsible for setting our brand strategy and translating it into high‑impact, omnichannel campaigns that grow saliency, awareness, consideration and, ultimately, subscription growth and retention.
You will be responsible for building and leading a world‑class brand and creative function, orchestrating a robust campaign planning engine, and partnering closely with Research and Media Planners and Buyers to deliver best‑in‑class execution at pace and scale.
What You’ll Do Strategy & Planning
Set annual, quarterly and rolling (12–18 month) brand strategies and plans for priority markets and segments; ensure best‑in‑class delivery across channels and regions
Own the brand campaign planning process that enables a high volume of brand and content campaigns to go to market on time and on budget, with clear sequencing, resourcing and governance
Develop and lead the global brand strategy for The Economist in partnership with the EVP Marketing to increase brand awareness and strengthen brand meaning among target audiences
Audience, Insights & Competitive Intelligence
Partner with Research & Data to translate audience insights (behaviours, needs, triggers, barriers) into compelling propositions and creative platforms that build brand salience
Assess and track key competition and market dynamics; provide actionable recommendations on how to respond to category shifts, cultural moments, and media innovations
Campaigns, Creative & Content
Lead the development and execution of omnichannel brand campaigns (digital, social, audio, video/CTV, OOH, experiential, partnerships) that drive saliency, affinity, acquisition and retention
Manage the in‑house creative team and external agencies to produce seasonal and always‑on campaigns; oversee creative briefings, resourcing, budgets, timelines, testing plans and approvals
Serve as a guardian of our brand voice for all brand assets both as part of campaigns and BAU—ensuring that our all marketing reflects the intelligence, quality, and authority that our readers and subscribers expect from our brand and journalism
Work closely with the in‑house media efficiency, planning and buying team to maximise reach and engagement, and to continually improve key brand metrics
Champion creative excellence and experimentation, balancing rigor with speed; set clear quality bars and feedback rituals
Leadership & Ways of Working
Lead, motivate and develop the brand and creative teams; cultivate a high‑performance, inclusive culture focused on craft, accountability and continuous improvement
Coach and upskill brand & campaign managers; define career paths and hiring plans for a scaling team
Build strong cross‑functional partnerships with Editorial, Growth/Retention, Media Planning and Buying, Product, PR/Comms, and Research
Own the consolidated brand budget and work closely with the Media Planning and Buying team on quarterly investment reviews
What You’ll Bring
Deep mastery of brand marketing principles and best practices, with a track record of developing distinctive positioning and platform ideas that scale globally
End‑to‑end campaign leadership from strategy and creative platform development through market delivery and post‑campaign learning
Equally left‑and right‑brain: confident with data, experimentation and measurement, and passionate about creative excellence and storytelling
8+ years in brand/marketing leadership roles, including experience building or stewarding premium, luxury and/or heritage brands across multiple markets
Demonstrated success operating in a matrixed organisation with multiple senior stakeholders and international teams
Inclusive, collaborative leader and contributor who elevates the work and the team; strong people leadership and agency management skills
Thrives in a fast‑paced environment; sets high standards, simplifies complexity, and delivers at speed with quality
Exceptional communication skills with the ability to influence senior partners and present to executive leadership
For New York based applications: The expected base salary for this position ranges from USD $170,000‑$200,000. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates may be eligible to receive a discretionary bonus based on role and level.
AI usage for your application: We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What We Offer Our benefits package is designed to support your wellbeing, growth, and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
#J-18808-Ljbffr