Variety
Director of Media Strategy & Operations
Variety, Los Angeles, California, United States, 90079
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Director of Media Strategy & Operations
role at
Variety
Based in Los Angeles, this role drives product pricing, go‑to‑market strategy, campaign planning, account management, and paid social programs while managing a team of three Account Managers.
Variety is seeking a Director of Media Strategy & Operations to lead the development and execution of our cross‑platform media initiatives across digital, social, video, audio, print, and events. The Director will play a key role in building new revenue opportunities, optimizing media operations, and partnering with editorial, sales, marketing, and ad operations to deliver high‑impact sponsorships and campaigns.
Base pay range $105,000 – $115,000 per year
Additional compensation types
Annual Bonus
Responsibilities
Lead the development of cross‑platform campaigns (digital, video, social, audio, print, etc.) in collaboration with editorial, sales, and marketing teams.
Manage vendor relationships and technology platforms that support campaign delivery, audience tracking, and ad operations.
Drive new product development, pricing, packages, and go‑to‑market strategies.
Create new revenue streams for the company; build clear sales plans and implement new products and processes post‑sale (social media ads, Variety Streaming Room, partner articles, booster packages, branded content campaigns, sponsored editorial campaigns, custom event sponsorships).
Use data to inform and adjust strategic direction, resource allocation, and campaign effectiveness.
Collaborate with Variety’s editorial team, sales, Content Studio, and AdOps to construct new impactful sponsorship opportunities.
Project and campaign management; oversee execution of all sold campaigns with sponsor guarantees and improve cross‑department workflow.
Oversee Variety’s paid social media business and create best practices for optimization across platforms.
Manage event and VCS marketing; oversee execution of sponsored editorial and direct marketing campaigns.
Direct Reports 3 Account Managers
Key Collaborators Director of Variety Content Studio, Sales Executives, Events Production
Requirements
7+ years of experience in media, publishing, digital strategy, or operations—ideally within a high‑growth, content‑driven brand.
Strong background in media planning, audience development, content strategy, or marketing operations.
Highly analytical and organized, with experience in reporting, forecasting, and process improvement.
Deep understanding of the digital content and media landscape, including monetization models, platform trends, and audience behaviours.
Ability to move quickly between multiple functions and responsibilities.
Experience with tools such as Looker, Tableau, Google Analytics, Salesforce, Comscore or other similar media campaign systems.
All employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
Benefits PMC offers a comprehensive benefits package designed to support every aspect of your life. Benefits include paid medical, dental, and vision (no employee contributions), flexible spending accounts, employee assistance program, life insurance, short‑ and long‑term disability, paid parental leave, 401(k) with employer match, and various discounts and perks.
About Variety Variety is the #1 entertainment news brand celebrating 120 years of award‑winning reporting, insightful coverage, and intelligent analysis of the industry’s most prominent players. Our multi‑platform content expands across digital, mobile, social, print, podcasts, branded content, data, events and summits, serving a highly engaged audience of industry insiders and decision makers.
About PMC Penske Media Corporation (PMC) is a leading global media and information services company whose award‑winning content attracts a passionate audience of over 300 million globally. PMC’s brands include Variety, Rolling Stone, The Hollywood Reporter, Billboard, and many others. Headquartered in New York and Los Angeles, PMC is committed to fostering an inclusive, responsible workplace.
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Director of Media Strategy & Operations
role at
Variety
Based in Los Angeles, this role drives product pricing, go‑to‑market strategy, campaign planning, account management, and paid social programs while managing a team of three Account Managers.
Variety is seeking a Director of Media Strategy & Operations to lead the development and execution of our cross‑platform media initiatives across digital, social, video, audio, print, and events. The Director will play a key role in building new revenue opportunities, optimizing media operations, and partnering with editorial, sales, marketing, and ad operations to deliver high‑impact sponsorships and campaigns.
Base pay range $105,000 – $115,000 per year
Additional compensation types
Annual Bonus
Responsibilities
Lead the development of cross‑platform campaigns (digital, video, social, audio, print, etc.) in collaboration with editorial, sales, and marketing teams.
Manage vendor relationships and technology platforms that support campaign delivery, audience tracking, and ad operations.
Drive new product development, pricing, packages, and go‑to‑market strategies.
Create new revenue streams for the company; build clear sales plans and implement new products and processes post‑sale (social media ads, Variety Streaming Room, partner articles, booster packages, branded content campaigns, sponsored editorial campaigns, custom event sponsorships).
Use data to inform and adjust strategic direction, resource allocation, and campaign effectiveness.
Collaborate with Variety’s editorial team, sales, Content Studio, and AdOps to construct new impactful sponsorship opportunities.
Project and campaign management; oversee execution of all sold campaigns with sponsor guarantees and improve cross‑department workflow.
Oversee Variety’s paid social media business and create best practices for optimization across platforms.
Manage event and VCS marketing; oversee execution of sponsored editorial and direct marketing campaigns.
Direct Reports 3 Account Managers
Key Collaborators Director of Variety Content Studio, Sales Executives, Events Production
Requirements
7+ years of experience in media, publishing, digital strategy, or operations—ideally within a high‑growth, content‑driven brand.
Strong background in media planning, audience development, content strategy, or marketing operations.
Highly analytical and organized, with experience in reporting, forecasting, and process improvement.
Deep understanding of the digital content and media landscape, including monetization models, platform trends, and audience behaviours.
Ability to move quickly between multiple functions and responsibilities.
Experience with tools such as Looker, Tableau, Google Analytics, Salesforce, Comscore or other similar media campaign systems.
All employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
Benefits PMC offers a comprehensive benefits package designed to support every aspect of your life. Benefits include paid medical, dental, and vision (no employee contributions), flexible spending accounts, employee assistance program, life insurance, short‑ and long‑term disability, paid parental leave, 401(k) with employer match, and various discounts and perks.
About Variety Variety is the #1 entertainment news brand celebrating 120 years of award‑winning reporting, insightful coverage, and intelligent analysis of the industry’s most prominent players. Our multi‑platform content expands across digital, mobile, social, print, podcasts, branded content, data, events and summits, serving a highly engaged audience of industry insiders and decision makers.
About PMC Penske Media Corporation (PMC) is a leading global media and information services company whose award‑winning content attracts a passionate audience of over 300 million globally. PMC’s brands include Variety, Rolling Stone, The Hollywood Reporter, Billboard, and many others. Headquartered in New York and Los Angeles, PMC is committed to fostering an inclusive, responsible workplace.
#J-18808-Ljbffr