dentsu
VP, Marketing Effectiveness
At dentsu, we are seeking a Vice President of Marketing Effectiveness to lead analytics across high-profile accounts. The role focuses on integrated measurement, data‑driven insights, and advanced statistical modeling to drive measurable business impact across digital and offline channels.
The Vice President, Analytics is the senior‑most analytics leader across the portfolio of high‑profile accounts. Responsibilities include defining measurement strategy, unifying teams, providing thought leadership on innovation, and integrating advanced modeling, attribution, brand equity analysis, and clean‑room solutions. This role reports to the EVP of Analytics.
Responsibilities
Define and lead integrated measurement strategies across marketing mix modeling, attribution, brand equity, and clean‑room–based approaches.
Partner with senior media and account leadership to ensure analytics drives strategic planning and investment decisions.
Provide thought leadership on measurement innovation, industry trends, and emerging methodologies.
Oversee advanced statistical modeling and econometric analyses to quantify marketing impact.
Lead high‑priority ad‑hoc projects such as frequency‑to‑brand impact studies, audience deep dives, and causal lift experiments.
Drive the evolution of clean‑room–based analytics solutions (e.g., LiveRamp), enabling privacy‑safe, cross‑platform measurement.
Serve as senior analytics partner to executive‑level partners, building trusted relationships and delivering clear, persuasive insights.
Translate complex analysis into compelling narratives linking media to brand and performance outcomes.
Champion a test‑and‑learn culture, guiding clients toward innovative measurement practices.
Lead a multi‑level analytics team, setting vision, priorities and standards for excellence.
Foster team development, mentoring senior leaders while ensuring consistent quality and delivery across accounts.
Advise on new business development to enable growth and support existing accounts.
Oversee data collection, tagging and QA practices to safeguard accuracy; improve processes and workflows for scalability and consistency.
Qualifications
12+ years of experience in analytics, with deep expertise in statistical modeling, econometrics and marketing measurement.
Bachelor’s degree in Statistics, Economics or a related quantitative field (required).
Experience managing large‑scale, multi‑client analytics portfolios.
Proficiency in SQL and statistical programming (Python or R).
Demonstrated experience with clean‑room technologies (LiveRamp or equivalent) and privacy‑compliant measurement approaches.
Knowledge of both digital and offline measurement, including attribution, MMM and linear TV impact.
Understanding of ad operations, tagging and QA processes.
Exceptional leadership, communication and client‑relationship skills, with the ability to influence at the executive level.
Direct experience with marketing programs for QSR, CPG or FMCG companies preferred.
Experience in data visualization solutions (Tableau, Power BI, Datorama).
Experience using SQL, Python or R to perform advanced analytics analysis.
Compensation and Benefits The annual base salary range for this position is $136,000–$219,650. This position is eligible for discretionary incentive compensation.
Benefits include:
Medical, vision and dental insurance
Life insurance
Short‑term and long‑term disability insurance
401(k)
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Location New York
Equal Employment Opportunity Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do not discriminate on the basis of race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth, disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status or any other basis protected under applicable law. We provide reasonable accommodation to individuals with disabilities. If you need an accommodation, please email ApplicantAccommodations@dentsu.com.
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The Vice President, Analytics is the senior‑most analytics leader across the portfolio of high‑profile accounts. Responsibilities include defining measurement strategy, unifying teams, providing thought leadership on innovation, and integrating advanced modeling, attribution, brand equity analysis, and clean‑room solutions. This role reports to the EVP of Analytics.
Responsibilities
Define and lead integrated measurement strategies across marketing mix modeling, attribution, brand equity, and clean‑room–based approaches.
Partner with senior media and account leadership to ensure analytics drives strategic planning and investment decisions.
Provide thought leadership on measurement innovation, industry trends, and emerging methodologies.
Oversee advanced statistical modeling and econometric analyses to quantify marketing impact.
Lead high‑priority ad‑hoc projects such as frequency‑to‑brand impact studies, audience deep dives, and causal lift experiments.
Drive the evolution of clean‑room–based analytics solutions (e.g., LiveRamp), enabling privacy‑safe, cross‑platform measurement.
Serve as senior analytics partner to executive‑level partners, building trusted relationships and delivering clear, persuasive insights.
Translate complex analysis into compelling narratives linking media to brand and performance outcomes.
Champion a test‑and‑learn culture, guiding clients toward innovative measurement practices.
Lead a multi‑level analytics team, setting vision, priorities and standards for excellence.
Foster team development, mentoring senior leaders while ensuring consistent quality and delivery across accounts.
Advise on new business development to enable growth and support existing accounts.
Oversee data collection, tagging and QA practices to safeguard accuracy; improve processes and workflows for scalability and consistency.
Qualifications
12+ years of experience in analytics, with deep expertise in statistical modeling, econometrics and marketing measurement.
Bachelor’s degree in Statistics, Economics or a related quantitative field (required).
Experience managing large‑scale, multi‑client analytics portfolios.
Proficiency in SQL and statistical programming (Python or R).
Demonstrated experience with clean‑room technologies (LiveRamp or equivalent) and privacy‑compliant measurement approaches.
Knowledge of both digital and offline measurement, including attribution, MMM and linear TV impact.
Understanding of ad operations, tagging and QA processes.
Exceptional leadership, communication and client‑relationship skills, with the ability to influence at the executive level.
Direct experience with marketing programs for QSR, CPG or FMCG companies preferred.
Experience in data visualization solutions (Tableau, Power BI, Datorama).
Experience using SQL, Python or R to perform advanced analytics analysis.
Compensation and Benefits The annual base salary range for this position is $136,000–$219,650. This position is eligible for discretionary incentive compensation.
Benefits include:
Medical, vision and dental insurance
Life insurance
Short‑term and long‑term disability insurance
401(k)
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Location New York
Equal Employment Opportunity Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do not discriminate on the basis of race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth, disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status or any other basis protected under applicable law. We provide reasonable accommodation to individuals with disabilities. If you need an accommodation, please email ApplicantAccommodations@dentsu.com.
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