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3M

Global Social Media Specialist

3M, Saint Paul, Minnesota, United States

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Global Social Media Specialist

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3M

Collaborate with Innovative 3Mers Around the World. Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

Impact You’ll Make As a Global Social Media Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by

Developing and publishing global social media content calendars (planning, copywriting, content creation, proofreading, approvals, scheduling).

Acting as a primary platform user for social media tools, including content publishing, competitive analysis, social listening, asset management, routing and approvals.

Building brand awareness and engagement through community management and fostering authentic conversations.

Curating and leveraging user-generated content (UGC) and earned social mentions to drive trust and credibility.

Monitoring, analyzing, and reporting on social media campaign performance monthly, quarterly, and annually, including competitive and industry trends to identify opportunities for optimization.

Staying ahead of the curve by spotting social and influencer trends both inside and outside our industry, and bringing forward new ideas to keep our approach modern and relevant.

Upholding brand and compliance standards, including 3M Corporate Media Policy and Governance.

Providing ad-hoc support across digital media efforts, including YouTube channel optimization and management.

Continuously developing your own digital marketing skills and sharing learnings with the broader team.

Your Skills and Expertise

Bachelor’s degree or higher (completed and verified prior to start).

One (1) year combined experience in digital marketing or marketing communications, with a focus on social media in a private, public, government or military environment.

Technology fluent with good understanding of primary global social media platforms and tools (Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.).

Experience with Adobe Creative Cloud/video and photo editing tools; Sprinklr or related social publishing tool preferred.

Requirements

Work location: On-site at the 3M Center in Maplewood, MN, minimum four days a week.

Travel: May include up to 10% domestic/international.

Relocation: May be authorized.

Legal authorization: Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well‑being 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Equal Employment Opportunity 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

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