Proper Hospitality
Director of Sales and Marketing | Santa Monica Proper
Proper Hospitality, Los Angeles, California, United States, 90079
Director of Sales and Marketing | Santa Monica Proper
Join the iconic Santa Monica Proper Hotel, where historic charm meets contemporary luxury in the heart of Santa Monica. A seamless merger of historic retrofit and new construction, our 267‑room boutique hotel showcases stunning interior design by international style icon Kelly Wearstler, tantalizing dining options by local culinary stars, a show‑stopping rooftop lounge and swimming pool, and 16,000 square feet of meeting and event space.
Position Overview The Director of Sales & Marketing is a key member of Santa Monica Proper's executive leadership team, responsible for driving total revenue performance across all market segments through strategic sales initiatives, brand positioning, and integrated marketing efforts. This role oversees the development and execution of a comprehensive sales and marketing strategy to position Santa Monica Proper as a leading luxury destination for discerning travelers, events, and corporate clients.
The ideal candidate is a visionary leader with a strong network in the luxury hospitality market, a proven track record of exceeding revenue goals, and the creativity to elevate the brand experience across all channels.
Key Responsibilities
Sales Leadership & Strategy
Develop and implement a results‑driven sales strategy that maximizes revenue across all segments: leisure, corporate, group, catering, and wholesale.
Lead, mentor, and motivate a high‑performing sales and marketing team to achieve and exceed budgeted goals.
Identify new business opportunities, partnerships, and market trends to drive growth.
Manage key client relationships, luxury consortia partnerships, and top accounts to ensure loyalty and repeat business.
Forecast revenue and market share performance, providing strategic insights to the executive team.
Marketing, Branding & Communications
Develop and execute an annual marketing and communications plan that aligns with the hotel’s brand positioning and revenue objectives.
Oversee all brand communications, digital marketing, and public relations initiatives to ensure consistent and compelling storytelling across channels.
Partner with the corporate marketing team and external agencies to optimize online visibility, SEO/SEM, social media presence, and CRM campaigns.
Lead the creation of promotional materials, press releases, and digital assets consistent with the hotel’s luxury identity.
Curate strategic collaborations, sponsorships, and influencer partnerships that elevate brand awareness in target markets.
Revenue Optimization & Analysis
Collaborate with the Revenue Management and Reservations teams to ensure strategic pricing, inventory management, and channel distribution.
Analyze sales performance, market conditions, and competitor data to refine strategy and maintain market leadership.
Prepare and manage the department’s annual budget, forecasts, and performance reports.
Qualifications & Experience
Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field (MBA preferred).
Minimum 8–10 years of progressive sales and marketing experience in luxury hospitality or high‑end lifestyle brands.
Proven track record of achieving sales goals and driving brand performance in luxury markets.
Exceptional leadership, communication, and negotiation skills.
Deep understanding of digital marketing, brand management, and revenue strategies.
Strong network of luxury travel partners, media contacts, and corporate clients.
Highly strategic thinker with the ability to execute at both macro and micro levels.
Salary $200,000‑220,000k + bonus
Senior Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Industry Hospitality
Why Join Proper Hospitality At Proper, we build experiences that move people — and that begins with the team behind them. As a best‑in‑class employer, we’re committed to creating one of the best places to work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession—it’s an opportunity to care for others and make lives better. Guided by the pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
Our Commitment: Building the Best Place to Work Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.
At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.
#J-18808-Ljbffr
Position Overview The Director of Sales & Marketing is a key member of Santa Monica Proper's executive leadership team, responsible for driving total revenue performance across all market segments through strategic sales initiatives, brand positioning, and integrated marketing efforts. This role oversees the development and execution of a comprehensive sales and marketing strategy to position Santa Monica Proper as a leading luxury destination for discerning travelers, events, and corporate clients.
The ideal candidate is a visionary leader with a strong network in the luxury hospitality market, a proven track record of exceeding revenue goals, and the creativity to elevate the brand experience across all channels.
Key Responsibilities
Sales Leadership & Strategy
Develop and implement a results‑driven sales strategy that maximizes revenue across all segments: leisure, corporate, group, catering, and wholesale.
Lead, mentor, and motivate a high‑performing sales and marketing team to achieve and exceed budgeted goals.
Identify new business opportunities, partnerships, and market trends to drive growth.
Manage key client relationships, luxury consortia partnerships, and top accounts to ensure loyalty and repeat business.
Forecast revenue and market share performance, providing strategic insights to the executive team.
Marketing, Branding & Communications
Develop and execute an annual marketing and communications plan that aligns with the hotel’s brand positioning and revenue objectives.
Oversee all brand communications, digital marketing, and public relations initiatives to ensure consistent and compelling storytelling across channels.
Partner with the corporate marketing team and external agencies to optimize online visibility, SEO/SEM, social media presence, and CRM campaigns.
Lead the creation of promotional materials, press releases, and digital assets consistent with the hotel’s luxury identity.
Curate strategic collaborations, sponsorships, and influencer partnerships that elevate brand awareness in target markets.
Revenue Optimization & Analysis
Collaborate with the Revenue Management and Reservations teams to ensure strategic pricing, inventory management, and channel distribution.
Analyze sales performance, market conditions, and competitor data to refine strategy and maintain market leadership.
Prepare and manage the department’s annual budget, forecasts, and performance reports.
Qualifications & Experience
Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field (MBA preferred).
Minimum 8–10 years of progressive sales and marketing experience in luxury hospitality or high‑end lifestyle brands.
Proven track record of achieving sales goals and driving brand performance in luxury markets.
Exceptional leadership, communication, and negotiation skills.
Deep understanding of digital marketing, brand management, and revenue strategies.
Strong network of luxury travel partners, media contacts, and corporate clients.
Highly strategic thinker with the ability to execute at both macro and micro levels.
Salary $200,000‑220,000k + bonus
Senior Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Industry Hospitality
Why Join Proper Hospitality At Proper, we build experiences that move people — and that begins with the team behind them. As a best‑in‑class employer, we’re committed to creating one of the best places to work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession—it’s an opportunity to care for others and make lives better. Guided by the pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
Our Commitment: Building the Best Place to Work Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.
At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.
#J-18808-Ljbffr