NoGood
Growth Marketing Manager (Paid Media Lead)
NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid, measurable growth for some of the world’s category-defining brands. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise.
Responsibilities
Function Management: Manage and lead a small team of paid media experts, coaching, training, and developing the function of paid media at NoGood. Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape.
Campaign Management: Planning, launching, and optimizing paid advertising campaigns across multiple platforms (Google Ads, Meta/Facebook, LinkedIn, TikTok, etc.); managing campaign budgets; monitoring performance daily and making real-time adjustments; becoming an expert on clients’ brands and goals and developing creative solutions that boost reputation and conversions.
Strategy & Planning: Developing paid media strategies aligned with client goals and target audiences; conducting competitive research and market analysis; recommending platform mix and budget distribution across channels; creating media plans with projected KPIs and timelines.
Analytics & Reporting: Tracking and analyzing campaign metrics (CTR, CPC, ROAS, conversions, etc.); creating regular performance reports; using analytics tools like Google Analytics and platform dashboards; identifying insights and optimization opportunities from data.
Client Communication: Presenting campaign results and recommendations to clients; collaborating with account managers on client strategy; explaining technical concepts in accessible ways; managing client expectations around performance and budget.
Creative Collaboration: Working with creative teams to develop ad copy and visuals; providing feedback on ad creative based on performance data; A/B testing different ad variations.
Technical Skills: Managing audience targeting and segmentation; staying current with platform updates, algorithm changes, and industry trends; understanding bidding strategies and campaign structures.
Requirements
Paid Media:
Minimum 3+ years of experience in Paid Social (Meta platforms, LinkedIn, YouTube, TikTok, etc.); Minimum 3+ years of experience in Paid Search (Google Ads and Bing Ads); Minimum 3+ years of experience in CRO; Minimum 1+ years of people‑management experience; Hands‑to‑keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, and other growth goals; Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels; Spent at least $1 million – $10 million in ad spend across your career; Expertise with the intersection of paid, owned and earned media in social and search campaign orchestration.
Baseline Skills for all NoGoodies:
Highly analytical and obsessed with achieving client KPIs; Strong attention to detail; Hungry to learn, passionate, and highly competent; Excellent written and verbal communication skills; Master at balancing stakeholders and holding true to deadlines – even when they are tight; Creative and strategic thinker who pushes boundaries toward out‑of‑the‑box, forward‑thinking ideas; Stay ahead of performance marketing trends, tools, and platform updates to keep strategy cutting‑edge; Thrive in a fast‑paced environment; Team player who collaborates well with cross‑functional squad members and can pitch in where expertise is needed; Understand how to make AI work for you and improve output quality and efficiency.
Benefits
Base Pay + Profit Sharing & Commissions Opportunities
Premium Medical, Dental & Vision Coverage
Hybrid at HQ and remote globally
Home Office Stipend
Unlimited PTO Plan
Paid Parental Leave Plan
401(k) Plan with Employer Matching
Mentorship & Career Growth Support
Access to Top‑tier Resources & Industry Experts
Quarterly Team Trips (Onsite and Offsite)
Gym, Wellness, and Access to Mental Health Plans
Free Lunch, Snacks, Cold Brew, & Happy Hours
Endless Opportunities to Lead & Succeed
Ongoing Employee Development Programs
EEO & Compensation Transparency NoGood is committed to pay transparency and equity among all employees and provides an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $65,000 – $100,000 base pay plus bonus.
At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.
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Responsibilities
Function Management: Manage and lead a small team of paid media experts, coaching, training, and developing the function of paid media at NoGood. Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape.
Campaign Management: Planning, launching, and optimizing paid advertising campaigns across multiple platforms (Google Ads, Meta/Facebook, LinkedIn, TikTok, etc.); managing campaign budgets; monitoring performance daily and making real-time adjustments; becoming an expert on clients’ brands and goals and developing creative solutions that boost reputation and conversions.
Strategy & Planning: Developing paid media strategies aligned with client goals and target audiences; conducting competitive research and market analysis; recommending platform mix and budget distribution across channels; creating media plans with projected KPIs and timelines.
Analytics & Reporting: Tracking and analyzing campaign metrics (CTR, CPC, ROAS, conversions, etc.); creating regular performance reports; using analytics tools like Google Analytics and platform dashboards; identifying insights and optimization opportunities from data.
Client Communication: Presenting campaign results and recommendations to clients; collaborating with account managers on client strategy; explaining technical concepts in accessible ways; managing client expectations around performance and budget.
Creative Collaboration: Working with creative teams to develop ad copy and visuals; providing feedback on ad creative based on performance data; A/B testing different ad variations.
Technical Skills: Managing audience targeting and segmentation; staying current with platform updates, algorithm changes, and industry trends; understanding bidding strategies and campaign structures.
Requirements
Paid Media:
Minimum 3+ years of experience in Paid Social (Meta platforms, LinkedIn, YouTube, TikTok, etc.); Minimum 3+ years of experience in Paid Search (Google Ads and Bing Ads); Minimum 3+ years of experience in CRO; Minimum 1+ years of people‑management experience; Hands‑to‑keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, and other growth goals; Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels; Spent at least $1 million – $10 million in ad spend across your career; Expertise with the intersection of paid, owned and earned media in social and search campaign orchestration.
Baseline Skills for all NoGoodies:
Highly analytical and obsessed with achieving client KPIs; Strong attention to detail; Hungry to learn, passionate, and highly competent; Excellent written and verbal communication skills; Master at balancing stakeholders and holding true to deadlines – even when they are tight; Creative and strategic thinker who pushes boundaries toward out‑of‑the‑box, forward‑thinking ideas; Stay ahead of performance marketing trends, tools, and platform updates to keep strategy cutting‑edge; Thrive in a fast‑paced environment; Team player who collaborates well with cross‑functional squad members and can pitch in where expertise is needed; Understand how to make AI work for you and improve output quality and efficiency.
Benefits
Base Pay + Profit Sharing & Commissions Opportunities
Premium Medical, Dental & Vision Coverage
Hybrid at HQ and remote globally
Home Office Stipend
Unlimited PTO Plan
Paid Parental Leave Plan
401(k) Plan with Employer Matching
Mentorship & Career Growth Support
Access to Top‑tier Resources & Industry Experts
Quarterly Team Trips (Onsite and Offsite)
Gym, Wellness, and Access to Mental Health Plans
Free Lunch, Snacks, Cold Brew, & Happy Hours
Endless Opportunities to Lead & Succeed
Ongoing Employee Development Programs
EEO & Compensation Transparency NoGood is committed to pay transparency and equity among all employees and provides an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $65,000 – $100,000 base pay plus bonus.
At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.
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