DoorDash
Senior Manager, B2B Integrated Marketing
DoorDash, Los Angeles, California, United States, 90079
Senior Manager, B2B Integrated Marketing
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About the Team
DoorDash Commerce Platform is our company’s hyper growth business unit that serves restaurants, grocers, and retailers across the United States and abroad. DoorDash Platform Services allows restaurants, grocers, and retailers to enable e‑commerce ordering fulfillment for their first‑party experiences (ie, website and in‑store). The Digital Ordering portfolio consists of Online Ordering, Tableside Order & Pay, Loyalty, CRM, Mobile Apps, and Websites—all designed to maximize sales for merchants while fitting seamlessly into their existing restaurant operations and brand.
About the Role
We’re looking for an experienced B2B & SaaS Integrated Marketing to define the end‑to‑end integrated marketing strategy and drive pipeline growth for our first‑party, digital products with SMB restaurants. DoorDash Commerce Platform is one of our fastest growing businesses, but we are still in the early innings, and are looking for a world‑class marketer to lead us in our transformation to become a B2B SaaS powerhouse. You’ll work with a dedicated marketing team across Performance, Lifecycle, Content, and Brand to drive awareness, pipeline health and ultimately, production adoption. In collaboration with Strategy & Ops, Product and Sales, you will surface audience insights that inform the ideal product positioning, then translate those insights into scaled GTM campaigns and 0‑1 demand generation experiments.
Strategize. From first principles, you’ll help develop the optimal strategy for DoorDash to enable merchants to build their first‑party channel. You’ll work with research and insights to develop a deep understanding of the merchant audience, including their challenges and pain points, and ensure effective product positioning and messaging against those needs.
Build. You’ll grow the demand generation engine, identifying levers to improve product awareness, increase inbound leads and, ultimately, drive product adoption within the SMB audience in partnership with product, performance, lifecycle, content, and brand marketing. You will build and refine the pipeline for leads through continuous optimization at every stage in the funnel, proactively identifying, testing, and scaling net‑new channels and opportunities to refine the demand generation strategy.
Collaborate. You’ll influence a highly cross‑functional team to drive growth by partnering with product, sales, and strategy and operations, finance, and analytics. You will help the team maneuver conflicting priorities and set a clear path forward to achieve a mutually beneficial outcome.
Lead. You’ll manage, develop and continue to build a high‑performing team.
You have 8+ years of proven B2B SaaS marketing experience. You’ve succeeded in high‑performance cultures, and you’ve built and launched go‑to‑market campaigns that have scaled products from 0 to 1.
You have a proven track record of driving healthy pipeline growth through integrated campaigns and effective demand generation. You have a deep understanding of the role that product, performance, lifecycle, content, and brand marketing play and are comfortable working with those teams to build and execute on a robust integrated strategy.
You solve problems from first principles, starting with the customer. You resist “this is how it’s always been done” thinking. You start with a clear understanding of the customer's needs and measure success based on how well we deliver on those needs.
You’re equally comfortable operating at 10,000 feet and the lowest level of detail. You don’t hesitate to get in the weeds and work at the most basic level of detail, but you’re just as comfortable thinking long‑term and inspiring a team. No job is beneath you.
You’re unafraid of ambiguity. You don’t need a playbook. You dive into difficult problems and come up with a plan. Rapid change and learning is exciting to you.
You’re analytical. You leverage data and analytics to answer complex questions and create a compelling narrative. You lean into constant experimentation grounded in business insights and hypotheses in order to scale impact. You’re comfortable with budgeting, forecasting, goaling, and campaign measurement.
You’re collaborative. You’re able to build consensus with large cross‑functional teams and cultivate trusted relationships with senior leaders.
You have 5+ years of team management experience. You have a proven track record of building, developing, and inspiring diverse teams who deliver results.
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
National base pay range for this position within the United States, including Illinois and Colorado: $149,600—$220,000 USD.
Benefits
DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
We are an equal opportunity employer. No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital or domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on protected categories, we also strive to prevent other subtler forms of inappropriate behavior.
If you need any accommodations, please inform your recruiting contact upon initial connection.
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About the Team
DoorDash Commerce Platform is our company’s hyper growth business unit that serves restaurants, grocers, and retailers across the United States and abroad. DoorDash Platform Services allows restaurants, grocers, and retailers to enable e‑commerce ordering fulfillment for their first‑party experiences (ie, website and in‑store). The Digital Ordering portfolio consists of Online Ordering, Tableside Order & Pay, Loyalty, CRM, Mobile Apps, and Websites—all designed to maximize sales for merchants while fitting seamlessly into their existing restaurant operations and brand.
About the Role
We’re looking for an experienced B2B & SaaS Integrated Marketing to define the end‑to‑end integrated marketing strategy and drive pipeline growth for our first‑party, digital products with SMB restaurants. DoorDash Commerce Platform is one of our fastest growing businesses, but we are still in the early innings, and are looking for a world‑class marketer to lead us in our transformation to become a B2B SaaS powerhouse. You’ll work with a dedicated marketing team across Performance, Lifecycle, Content, and Brand to drive awareness, pipeline health and ultimately, production adoption. In collaboration with Strategy & Ops, Product and Sales, you will surface audience insights that inform the ideal product positioning, then translate those insights into scaled GTM campaigns and 0‑1 demand generation experiments.
Strategize. From first principles, you’ll help develop the optimal strategy for DoorDash to enable merchants to build their first‑party channel. You’ll work with research and insights to develop a deep understanding of the merchant audience, including their challenges and pain points, and ensure effective product positioning and messaging against those needs.
Build. You’ll grow the demand generation engine, identifying levers to improve product awareness, increase inbound leads and, ultimately, drive product adoption within the SMB audience in partnership with product, performance, lifecycle, content, and brand marketing. You will build and refine the pipeline for leads through continuous optimization at every stage in the funnel, proactively identifying, testing, and scaling net‑new channels and opportunities to refine the demand generation strategy.
Collaborate. You’ll influence a highly cross‑functional team to drive growth by partnering with product, sales, and strategy and operations, finance, and analytics. You will help the team maneuver conflicting priorities and set a clear path forward to achieve a mutually beneficial outcome.
Lead. You’ll manage, develop and continue to build a high‑performing team.
You have 8+ years of proven B2B SaaS marketing experience. You’ve succeeded in high‑performance cultures, and you’ve built and launched go‑to‑market campaigns that have scaled products from 0 to 1.
You have a proven track record of driving healthy pipeline growth through integrated campaigns and effective demand generation. You have a deep understanding of the role that product, performance, lifecycle, content, and brand marketing play and are comfortable working with those teams to build and execute on a robust integrated strategy.
You solve problems from first principles, starting with the customer. You resist “this is how it’s always been done” thinking. You start with a clear understanding of the customer's needs and measure success based on how well we deliver on those needs.
You’re equally comfortable operating at 10,000 feet and the lowest level of detail. You don’t hesitate to get in the weeds and work at the most basic level of detail, but you’re just as comfortable thinking long‑term and inspiring a team. No job is beneath you.
You’re unafraid of ambiguity. You don’t need a playbook. You dive into difficult problems and come up with a plan. Rapid change and learning is exciting to you.
You’re analytical. You leverage data and analytics to answer complex questions and create a compelling narrative. You lean into constant experimentation grounded in business insights and hypotheses in order to scale impact. You’re comfortable with budgeting, forecasting, goaling, and campaign measurement.
You’re collaborative. You’re able to build consensus with large cross‑functional teams and cultivate trusted relationships with senior leaders.
You have 5+ years of team management experience. You have a proven track record of building, developing, and inspiring diverse teams who deliver results.
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
National base pay range for this position within the United States, including Illinois and Colorado: $149,600—$220,000 USD.
Benefits
DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
We are an equal opportunity employer. No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital or domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on protected categories, we also strive to prevent other subtler forms of inappropriate behavior.
If you need any accommodations, please inform your recruiting contact upon initial connection.
#J-18808-Ljbffr