Factor_
Senior Manager, Performance Marketing - Factor for Business (B2B)
Factor_, New York, New York, us, 10261
Senior Manager, Performance Marketing – Factor for Business (B2B)
Factor for Business is a fast‑growing channel offering chef‑crafted, dietitian‑designed meals to companies. Reporting to the Head of Factor for Business, you will be the first B2B marketing hire and a pivotal member of a lean, cross‑functional team building a key growth engine for Factor.
Responsibilities
Build the B2B marketing engine: develop and execute multi‑channel paid acquisition strategies (LinkedIn, Google Ads), email nurture campaigns, referral program, and conversion‑focused landing pages from scratch.
Own two distinct funnels:
Self‑Service Conversion – drive new customer sign‑ups through an automated, self‑service flow.
Lead Generation – generate a pipeline of qualified leads (MQLs) for the Commercial Manager to close.
Manage the performance marketing budget and optimize all campaigns for key B2B metrics (CPL, CAC, ROAS).
Drive optimization: continuously test and optimize ad copy, creative, landing pages, and email nurture flows to improve conversion rates.
Track and report: monitor and report on key performance metrics for the entire funnel, providing clear insights and recommendations to leadership.
Partner with the team: work closely with the Business Development Manager to ensure a seamless MQL‑to‑SQL handoff and with the Customer Experience Manager to ensure the self‑service flow is effective.
Leverage HubSpot: build and manage all lead nurture workflows, campaign tracking, and reporting within our CRM.
Qualities
A builder and problem‑solver: thrive in ambiguity and have a proven track record of creating marketing engines from scratch.
A doer with a bias toward action: hands‑on and can move quickly from strategy to execution.
Data‑driven and analytical: obsessed with metrics and use quantitative insights to make decisions and drive improvement.
An owner: take full accountability for the marketing pipeline and approach challenges with a solution‑first mindset.
Qualifications
5‑7 years of hands‑on experience in performance marketing, preferably in a high‑growth startup with B2B and e‑commerce/DTC experience.
Proven track record of building and scaling paid acquisition channels (LinkedIn, SEM) and email marketing automation.
Deep, expert‑level experience with marketing automation and CRM platforms (HubSpot preferred).
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication skills and ability to work cross‑functionally with sales and leadership.
Bonus: experience in food, wellness, or B2B perks industries.
Benefits
Competitive hourly rate, 401(k) company match that vests immediately, and team bonus opportunities.
Generous PTO and flexible attendance policy.
Comprehensive health, dental, and vision benefits with $0 monthly cost effective from day one.
Up to 85% discount on HelloFresh‑style meal plans.
Access to Employee Resource Groups open to all employees (BIPOC, women, veterans, parents, LGBTQ+).
Inclusive, collaborative, dynamic work environment in a fast‑paced, mission‑driven company disrupting the traditional food supply chain.
New York, NY – $130,400–$152,150 USD per year. This job description is intended to provide a general overview of the responsibilities. Factor reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed.
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Factor for Business is a fast‑growing channel offering chef‑crafted, dietitian‑designed meals to companies. Reporting to the Head of Factor for Business, you will be the first B2B marketing hire and a pivotal member of a lean, cross‑functional team building a key growth engine for Factor.
Responsibilities
Build the B2B marketing engine: develop and execute multi‑channel paid acquisition strategies (LinkedIn, Google Ads), email nurture campaigns, referral program, and conversion‑focused landing pages from scratch.
Own two distinct funnels:
Self‑Service Conversion – drive new customer sign‑ups through an automated, self‑service flow.
Lead Generation – generate a pipeline of qualified leads (MQLs) for the Commercial Manager to close.
Manage the performance marketing budget and optimize all campaigns for key B2B metrics (CPL, CAC, ROAS).
Drive optimization: continuously test and optimize ad copy, creative, landing pages, and email nurture flows to improve conversion rates.
Track and report: monitor and report on key performance metrics for the entire funnel, providing clear insights and recommendations to leadership.
Partner with the team: work closely with the Business Development Manager to ensure a seamless MQL‑to‑SQL handoff and with the Customer Experience Manager to ensure the self‑service flow is effective.
Leverage HubSpot: build and manage all lead nurture workflows, campaign tracking, and reporting within our CRM.
Qualities
A builder and problem‑solver: thrive in ambiguity and have a proven track record of creating marketing engines from scratch.
A doer with a bias toward action: hands‑on and can move quickly from strategy to execution.
Data‑driven and analytical: obsessed with metrics and use quantitative insights to make decisions and drive improvement.
An owner: take full accountability for the marketing pipeline and approach challenges with a solution‑first mindset.
Qualifications
5‑7 years of hands‑on experience in performance marketing, preferably in a high‑growth startup with B2B and e‑commerce/DTC experience.
Proven track record of building and scaling paid acquisition channels (LinkedIn, SEM) and email marketing automation.
Deep, expert‑level experience with marketing automation and CRM platforms (HubSpot preferred).
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication skills and ability to work cross‑functionally with sales and leadership.
Bonus: experience in food, wellness, or B2B perks industries.
Benefits
Competitive hourly rate, 401(k) company match that vests immediately, and team bonus opportunities.
Generous PTO and flexible attendance policy.
Comprehensive health, dental, and vision benefits with $0 monthly cost effective from day one.
Up to 85% discount on HelloFresh‑style meal plans.
Access to Employee Resource Groups open to all employees (BIPOC, women, veterans, parents, LGBTQ+).
Inclusive, collaborative, dynamic work environment in a fast‑paced, mission‑driven company disrupting the traditional food supply chain.
New York, NY – $130,400–$152,150 USD per year. This job description is intended to provide a general overview of the responsibilities. Factor reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed.
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