MASA
2 days ago Be among the first 25 applicants
Full-time, hybrid position based in Fort Lauderdale, FL
Are you a data-driven digital marketer who thrives on scaling paid media performance and generating high-quality leads? Do you bring a strategic mindset and strong execution skills to cross-platform campaign management? MASA is looking for a
Digital Marketing Manager
to lead our digital acquisition efforts and drive measurable growth in a collaborative, mission-focused environment.
About MASA MASA has been a leader in emergency medical transportation insurance since 1974. We’re not just a company – we’re a close-knit team dedicated to "Protecting families with compassion when others don’t." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Lead paid media campaigns across Meta, Google, and emerging platforms to drive lead generation and meet CPL/CAC goals
Manage full-funnel performance by aligning creative, landing pages, and nurture workflows for conversion
Build and maintain dashboards and reports to monitor key performance metrics and provide actionable insights
Collaborate with internal stakeholders (Sales, Ops, Compliance, Marketing) to align campaign execution and lead flow
Test and scale new channels, platforms, and campaign types to reach new audiences efficiently
Oversee CRO strategies and A/B testing for ads, messaging, and landing pages to improve conversion
What You Bring
4+ years of experience in paid digital media with a strong focus on performance and lead generation
Familiarity with key platforms: Meta Ads, Google Ads, HubSpot, and landing page builders (e.g., UnBounce)
Experience with email/SMS engagement tools (e.g., Twilio, Sakari)
Strong analytical, problem-solving, and communication skills
High school diploma or GED required; bachelor's degree preferred
Why We Think You’ll Love This Opportunity
Your work will directly drive MASA’s customer acquisition and business growth
You’ll collaborate with cross-functional teams in a fast-paced, high-impact environment
Our hybrid structure offers the flexibility to balance remote and in-office work
You’ll join a team guided by MASA’s ACCTT values:
Accountability – We do what we say and own what we do
Compassion – We care deeply for the lives and communities we impact
Customer Service Excellence – We treat every member like a VIP
Trust – We act with integrity and deliver on our promises
Teamwork – We excel when we work together
NOTE:
Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.
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Full-time, hybrid position based in Fort Lauderdale, FL
Are you a data-driven digital marketer who thrives on scaling paid media performance and generating high-quality leads? Do you bring a strategic mindset and strong execution skills to cross-platform campaign management? MASA is looking for a
Digital Marketing Manager
to lead our digital acquisition efforts and drive measurable growth in a collaborative, mission-focused environment.
About MASA MASA has been a leader in emergency medical transportation insurance since 1974. We’re not just a company – we’re a close-knit team dedicated to "Protecting families with compassion when others don’t." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Lead paid media campaigns across Meta, Google, and emerging platforms to drive lead generation and meet CPL/CAC goals
Manage full-funnel performance by aligning creative, landing pages, and nurture workflows for conversion
Build and maintain dashboards and reports to monitor key performance metrics and provide actionable insights
Collaborate with internal stakeholders (Sales, Ops, Compliance, Marketing) to align campaign execution and lead flow
Test and scale new channels, platforms, and campaign types to reach new audiences efficiently
Oversee CRO strategies and A/B testing for ads, messaging, and landing pages to improve conversion
What You Bring
4+ years of experience in paid digital media with a strong focus on performance and lead generation
Familiarity with key platforms: Meta Ads, Google Ads, HubSpot, and landing page builders (e.g., UnBounce)
Experience with email/SMS engagement tools (e.g., Twilio, Sakari)
Strong analytical, problem-solving, and communication skills
High school diploma or GED required; bachelor's degree preferred
Why We Think You’ll Love This Opportunity
Your work will directly drive MASA’s customer acquisition and business growth
You’ll collaborate with cross-functional teams in a fast-paced, high-impact environment
Our hybrid structure offers the flexibility to balance remote and in-office work
You’ll join a team guided by MASA’s ACCTT values:
Accountability – We do what we say and own what we do
Compassion – We care deeply for the lives and communities we impact
Customer Service Excellence – We treat every member like a VIP
Trust – We act with integrity and deliver on our promises
Teamwork – We excel when we work together
NOTE:
Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.
#J-18808-Ljbffr