EMERGING BLUE
We are seeking an experienced Digital Marketing Specialist for our swimwear client to own the day-to-day management of all digital marketing channels, including paid social, paid search, SEO, and affiliate marketing. This role requires a strong technical, analytical, and strategic marketer with a high level of business acumen who can manage multiple performance channels while maintaining consistency with brand standards to achieve E-commerce business objectives of profitable, sustainable growth. The ideal candidate has hands‑on experience building a channel-level strategy and budget, optimizing paid campaigns, driving profitable growth, and overseeing cross‑channel performance within a DTC E-commerce environment.
This is an onsite role in their San Diego office.
Key Responsibilities Paid Social & Paid Search
Build, implement, manage, and optimize campaigns across Meta, Google Ads, Pinterest, TikTok, and other relevant platforms. Create and execute full‑funnel strategies including prospecting, retargeting, and retention.
Monitor performance daily and adjust budgets, bids, audiences, and creative accordingly.
Collaborate with creative teams to brief and evaluate ad assets, providing reporting and analysis to guide creative development.
Oversee on‑page and technical SEO initiatives to improve rankings and organic visibility.
Conduct monthly keyword research, competitive analysis, and quarterly site audits.
Partner with content teams to incorporate SEO best practices.
Affiliate Management
Optimize partner mix, placements, and commission structures.
Provide reporting and analysis to monitor performance, identify fraud, and assess ROI across all affiliate activities and partners.
Analytics & Reporting
Maintain reporting dashboards for paid, organic, and affiliate channels.
Track KPIs including ROAS, CPA, CTR, CVR, AOV, and LTV.
Provide weekly and monthly insights to leadership with clear recommendations on how to improve performance.
Forecast marketing spend and expected ROI that supports the achievement of business goals.
Cross‑Functional Collaboration
Work with eCommerce, Creative, and Product teams to ensure alignment across launches, promotions, and campaigns.
Participate in quarterly planning, channel reviews, and strategic discussions.
Qualifications
5-7+ years of experience in digital marketing, paid media or performance marketing, ideally in DTC e-commerce.
Proficient in Meta Ads Manager, Google Ads, GA4, and common SEO tools.
Strong understanding of performance KPIs, attribution, and e‑commerce analytics.
Strong business acumen, including an understanding of profitability drivers for an e‑commerce channel.
Experience with affiliate networks and influencer‑driven performance programs.
Strong analytical and Excel/Sheets skills; comfortable interpreting large datasets.
Ability to manage multiple priorities and operate in a fast‑paced environment.
Excellent communication and organizational skills.
Swimwear or fashion industry experience a plus. Previous experience bringing agency responsibilities in‑house also a plus.
What We’re Looking For
A hands‑on executor with current, practical channel expertise.
Someone who is comfortable taking over from an agency and building internal processes.
A candidate who can maintain brand alignment while optimizing for performance.
Self‑starter with strong attention to detail and a testing/optimization mindset.
Ability to work cross‑functionally and communicate results clearly.
Salary Range $100-120K
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Retail Apparel and Fashion and Retail Luxury Goods and Jewelry
#J-18808-Ljbffr
This is an onsite role in their San Diego office.
Key Responsibilities Paid Social & Paid Search
Build, implement, manage, and optimize campaigns across Meta, Google Ads, Pinterest, TikTok, and other relevant platforms. Create and execute full‑funnel strategies including prospecting, retargeting, and retention.
Monitor performance daily and adjust budgets, bids, audiences, and creative accordingly.
Collaborate with creative teams to brief and evaluate ad assets, providing reporting and analysis to guide creative development.
Oversee on‑page and technical SEO initiatives to improve rankings and organic visibility.
Conduct monthly keyword research, competitive analysis, and quarterly site audits.
Partner with content teams to incorporate SEO best practices.
Affiliate Management
Optimize partner mix, placements, and commission structures.
Provide reporting and analysis to monitor performance, identify fraud, and assess ROI across all affiliate activities and partners.
Analytics & Reporting
Maintain reporting dashboards for paid, organic, and affiliate channels.
Track KPIs including ROAS, CPA, CTR, CVR, AOV, and LTV.
Provide weekly and monthly insights to leadership with clear recommendations on how to improve performance.
Forecast marketing spend and expected ROI that supports the achievement of business goals.
Cross‑Functional Collaboration
Work with eCommerce, Creative, and Product teams to ensure alignment across launches, promotions, and campaigns.
Participate in quarterly planning, channel reviews, and strategic discussions.
Qualifications
5-7+ years of experience in digital marketing, paid media or performance marketing, ideally in DTC e-commerce.
Proficient in Meta Ads Manager, Google Ads, GA4, and common SEO tools.
Strong understanding of performance KPIs, attribution, and e‑commerce analytics.
Strong business acumen, including an understanding of profitability drivers for an e‑commerce channel.
Experience with affiliate networks and influencer‑driven performance programs.
Strong analytical and Excel/Sheets skills; comfortable interpreting large datasets.
Ability to manage multiple priorities and operate in a fast‑paced environment.
Excellent communication and organizational skills.
Swimwear or fashion industry experience a plus. Previous experience bringing agency responsibilities in‑house also a plus.
What We’re Looking For
A hands‑on executor with current, practical channel expertise.
Someone who is comfortable taking over from an agency and building internal processes.
A candidate who can maintain brand alignment while optimizing for performance.
Self‑starter with strong attention to detail and a testing/optimization mindset.
Ability to work cross‑functionally and communicate results clearly.
Salary Range $100-120K
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Retail Apparel and Fashion and Retail Luxury Goods and Jewelry
#J-18808-Ljbffr