Abe
Senior Account Strategist, LinkedIn Advertising (Remote US) - Future Opening
Abe, Miami, Florida, us, 33222
Senior Account Strategist, LinkedIn Advertising (Remote US)
Are you a true marketing nerd with a passion for social media advertising? Love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure alignment on tasks, quality and improvement dynamic
Build for clients each quarter
Create, maintain and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are achieved
Understand the value of Programmatic campaigns
Drive cross‑sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns on LinkedIn, including ad copywriting, TAM development and targeting to maximize ROI
What You Offer (Qualifications)
4+ years experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense and more
Ability to delegate to junior team members to ensure joint success
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions and optimize performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid‑market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality‑obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
You encompass our core values through every interaction, internally and externally
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department‑level KPIs, such as client growth and goal attainment. Core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores.
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making, as it relates to strategic direction for accounts
Benefits
Living wage; annual base salary range $85,000‑95,000 USD. The actual salary may vary based on directive’s compensation practices, job‑related skills and depth of experience.
Medical, dental, vision, disability and life insurance coverage for you and your family that fit your lifestyle. 100% employer‑paid plan for you and 50% employer contribution for dependents.
Mental: Access to certified therapists through Spring Health, membership to Headspace
Physical: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
Time Off: Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24‑January 1), Paid Parental Leave
Financial: Traditional and Roth 401(k) with a 3% company match
Bonus: Annual bonus based on tenure, which scales in total amount over time
Work Environment Requirements Remote‑first company; work from anywhere in the US or our Irvine office. Requires reliable internet, ability to remain stationary for extended periods, and professional background. May use laptop (PC or Mac) and virtual meeting tools (Zoom, Slack). Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Direct inquiries about accommodations to careers@directiveconsulting.com.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Roles & Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure alignment on tasks, quality and improvement dynamic
Build for clients each quarter
Create, maintain and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are achieved
Understand the value of Programmatic campaigns
Drive cross‑sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns on LinkedIn, including ad copywriting, TAM development and targeting to maximize ROI
What You Offer (Qualifications)
4+ years experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense and more
Ability to delegate to junior team members to ensure joint success
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions and optimize performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid‑market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality‑obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
You encompass our core values through every interaction, internally and externally
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department‑level KPIs, such as client growth and goal attainment. Core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores.
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making, as it relates to strategic direction for accounts
Benefits
Living wage; annual base salary range $85,000‑95,000 USD. The actual salary may vary based on directive’s compensation practices, job‑related skills and depth of experience.
Medical, dental, vision, disability and life insurance coverage for you and your family that fit your lifestyle. 100% employer‑paid plan for you and 50% employer contribution for dependents.
Mental: Access to certified therapists through Spring Health, membership to Headspace
Physical: Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
Time Off: Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24‑January 1), Paid Parental Leave
Financial: Traditional and Roth 401(k) with a 3% company match
Bonus: Annual bonus based on tenure, which scales in total amount over time
Work Environment Requirements Remote‑first company; work from anywhere in the US or our Irvine office. Requires reliable internet, ability to remain stationary for extended periods, and professional background. May use laptop (PC or Mac) and virtual meeting tools (Zoom, Slack). Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Direct inquiries about accommodations to careers@directiveconsulting.com.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr