CVS Health
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Analyst, Marketing Loyalty
role at
CVS Health .
Position Summary CVS Health is a Fortune 5 company embarking on a journey of evolving its existing ExtraCare program into a world‑class, customer‑focused personalization and loyalty program. This is a top initiative within the company, and we are dedicated to recruiting the best talent in the world to help propel us to this goal. We are looking for the best and brightest to join our program planning team and help transform the way we deliver relevant content to each customer. CVS Health is looking for a dynamic individual with a passion for driving business results. As a member of the team, you will help to manage the increasingly competitive and sometimes conflicting demands across multiple programs and direct‑to‑customer channels. You will develop strong relationships with marketing strategists, marketing operations, and others to optimize the planning process and build an understanding of the business, our customers and goals. You will help consolidate multiple strategies into a cohesive, executable plan. You will present your plans to gain alignment and drive teams towards flawless execution. Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross‑functional business stakeholders. He/she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written.
Responsibilities
Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process
Help drive adherence to annual "annual" and quarterly planning processes, ensuring our team keeps laser‑focused on work with the highest value
Develop an understanding of multiple strategic objectives and make recommendations on the most effective way(s) to support them.
Partner with Marketing Operations to understand how campaigns are built to influence recommendations for future campaign execution
Analyze and interpret marketing data to evaluate the effectiveness of marketing campaigns and initiatives
Participate in lifecycle marketing PODs to gain customer insights, review results and brainstorm new ideas
Use results to help frame new recommendations for placements of front store channel initiatives
Translate customer and program strategies into cohesive campaign specifications that will act as the source of truth for execution within our marketing channels, primarily email, direct mail, SMS, and PUSH
Collaborate with internal stakeholders to visually display the effectiveness of owned campaigns: Email, Direct Mail, SMS, Push
Attend (and sometimes lead) cross‑functional kickoff meetings to share & gain alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications
Strategic point of contact to help resolve issues that arise during the project execution phase
Required Qualifications
Minimum of 2 years of related experience in marketing campaign, project or program management.
Excellent communicator, both verbal and written.
Shown ability to work across multiple, simultaneous projects with high time demands and meet critical deadlines.
A real passion for understanding and meeting customer preferences & driving business results.
Highly organized with exceedingly strong attention to detail
Proven track record of delivering high levels of service to internal and external customers.
Proficient in Microsoft Excel or similar spreadsheet application
Familiar with Tableau, Power BI, or similar dashboard visualization application.
Bachelor’s degree in business, Marketing or Communications or equivalent experience.
Preferred Qualifications
3+ years of marketing campaign, project or program management
Loyalty or Lifecycle marketing experience in retail, healthcare, consumer packaged goods, OR related consulting environment
Experience measuring marketing campaign effectiveness
CRM or personalization experience with Email, Direct Mail, SMS/Push
Working knowledge of Microsoft Office suite, Word, PowerPoint, Outlook, Teams, SharePoint, CoPilot and OneDrive
Experience using Adobe Workfront or other similar marketing project tracking software
Education
Bachelor’s degree in business, Marketing or Communications or equivalent experience
Anticipated Weekly Hours 40
Location Chicago, IL (Hybrid - 2 days in office, 3 days remote)
Time Type Full time
Pay Range $43,888.00 - $93,574.00
Great Benefits For Great People
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No‑cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
Application Deadline 12/23/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
#J-18808-Ljbffr
Analyst, Marketing Loyalty
role at
CVS Health .
Position Summary CVS Health is a Fortune 5 company embarking on a journey of evolving its existing ExtraCare program into a world‑class, customer‑focused personalization and loyalty program. This is a top initiative within the company, and we are dedicated to recruiting the best talent in the world to help propel us to this goal. We are looking for the best and brightest to join our program planning team and help transform the way we deliver relevant content to each customer. CVS Health is looking for a dynamic individual with a passion for driving business results. As a member of the team, you will help to manage the increasingly competitive and sometimes conflicting demands across multiple programs and direct‑to‑customer channels. You will develop strong relationships with marketing strategists, marketing operations, and others to optimize the planning process and build an understanding of the business, our customers and goals. You will help consolidate multiple strategies into a cohesive, executable plan. You will present your plans to gain alignment and drive teams towards flawless execution. Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross‑functional business stakeholders. He/she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written.
Responsibilities
Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process
Help drive adherence to annual "annual" and quarterly planning processes, ensuring our team keeps laser‑focused on work with the highest value
Develop an understanding of multiple strategic objectives and make recommendations on the most effective way(s) to support them.
Partner with Marketing Operations to understand how campaigns are built to influence recommendations for future campaign execution
Analyze and interpret marketing data to evaluate the effectiveness of marketing campaigns and initiatives
Participate in lifecycle marketing PODs to gain customer insights, review results and brainstorm new ideas
Use results to help frame new recommendations for placements of front store channel initiatives
Translate customer and program strategies into cohesive campaign specifications that will act as the source of truth for execution within our marketing channels, primarily email, direct mail, SMS, and PUSH
Collaborate with internal stakeholders to visually display the effectiveness of owned campaigns: Email, Direct Mail, SMS, Push
Attend (and sometimes lead) cross‑functional kickoff meetings to share & gain alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications
Strategic point of contact to help resolve issues that arise during the project execution phase
Required Qualifications
Minimum of 2 years of related experience in marketing campaign, project or program management.
Excellent communicator, both verbal and written.
Shown ability to work across multiple, simultaneous projects with high time demands and meet critical deadlines.
A real passion for understanding and meeting customer preferences & driving business results.
Highly organized with exceedingly strong attention to detail
Proven track record of delivering high levels of service to internal and external customers.
Proficient in Microsoft Excel or similar spreadsheet application
Familiar with Tableau, Power BI, or similar dashboard visualization application.
Bachelor’s degree in business, Marketing or Communications or equivalent experience.
Preferred Qualifications
3+ years of marketing campaign, project or program management
Loyalty or Lifecycle marketing experience in retail, healthcare, consumer packaged goods, OR related consulting environment
Experience measuring marketing campaign effectiveness
CRM or personalization experience with Email, Direct Mail, SMS/Push
Working knowledge of Microsoft Office suite, Word, PowerPoint, Outlook, Teams, SharePoint, CoPilot and OneDrive
Experience using Adobe Workfront or other similar marketing project tracking software
Education
Bachelor’s degree in business, Marketing or Communications or equivalent experience
Anticipated Weekly Hours 40
Location Chicago, IL (Hybrid - 2 days in office, 3 days remote)
Time Type Full time
Pay Range $43,888.00 - $93,574.00
Great Benefits For Great People
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No‑cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
Application Deadline 12/23/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
#J-18808-Ljbffr