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DAB Pumps

Senior Regional Marketing Manager

DAB Pumps, Ladson, South Carolina, United States, 29456

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The

Senior Regional Marketing Manager

is responsible for leading all marketing activities and go-to-market strategies. This high-visibility role will develop and execute effective marketing strategies, create and launch successful product positioning, pricing, and promotional market analysis in a manufacturing setting.

This is a hands‑on leadership position with a strong need to balance the strategic with the tactical while collaborating in a matrixed organization. The role will hold a seat on the Regional Management Team and work on overall business strategy and lead the local team.

Main Responsibilities

Develop and implement high-impact marketing plans to increase top and bottom line performance of products

Develop go-to-market (GTM) strategies for existing and new product lines

Develop an end‑user promotional and awareness strategy

Proactively build partnership with Territory Sales Managers, Training Department and Manufacturers Reps to deploy effective product campaign successes in all channels/applications

Develop and analyze product launches for successful product marketing and brand awareness strategies

Coordinate and manage the eCommerce strategy

Manage third‑party marketing services effectively

With the Pricing team, develop and analyze price comparisons of competitive products

Lead day‑to‑day management and delivery of digital marketing programs

Drive execution and innovation of marketing launches throughout all phases including development, design, launch, and evaluation

CRM ownership and deployment

Develop and communicate key marketing performance metrics, analysis tools and relevant dashboards

Analyze, measure, and execute ROI on marketing programs to drive sales and revenue growth

Plan and execute trade shows: develop comprehensive event strategies, manage budgets, coordinate with vendors, oversee logistics and ensure seamless execution from start to finish and lead‑generation follow‑up

Improve brand awareness and own end‑to‑end positioning in the marketplace (brand identity, content strategy, etc.)

Responsible for developing and adhering to departmental budgets

Provide leadership and insights, support strategic objectives, and be a hands‑on member of the team

Align Marketing Department activities with company goals and strategic direction, as well with the company’s corporate values

Education & Experience

7+ years’ experience in digital marketing, product marketing, and communication strategies with a focus on B2B

5+ years’ experience in pumps, PFV, PHCP in a product and marketing setting

5+ years experience developing GTM product strategies

Experience with pumps, groundwater drilling, water treatment, irrigation, rainwater, pool/pond, sewage, HVAC or plumbing is a must

Experience in Microsoft Dynamics setting including Teams, Planner, CRM

Demonstrated success working in a hands‑on, entrepreneurial environment

Ability to develop and maintain excellent relationships across all levels internally and externally

Ability and desire to teach, coach and mentor

Excellent research skills desirable

Experience with building a team

Understanding and experience managing 3rd‑party freelancers on a project basis

Excellent written and verbal communication skills

Demonstrated ability to successfully handle multiple projects

Experienced in writing and developing marketing proposals, quotes, and reports

Experienced in database management, brand management and marketing analytics

Experience working with a European entity is a big plus

Travel

30% overnight travel to dealers, distributors, customers, events, tradeshows, and other business‑related meetings. Travel can vary by season.

International travel to Italy to visit company HQ and production sites once or twice per year

DAB PUMPS is an equal opportunity employer and encourages workforce diversity.

If you share your CV/resume and personal details with DAB PUMPS, we will hold them for 12 months in accordance with our Privacy Policy - https://www.dabpumps.com/en/careers - and use them to contact you for this or other relevant opportunities at DAB PUMPS.

Seniority level Not Applicable

Employment type Full‑time

Job function Marketing and Sales

Industries Industrial Machinery Manufacturing

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