Life Academy
We’re looking for a
strategic, data-driven, and growth-obsessed Performance Marketing Manager
to take our digital acquisition efforts to the next level. In this role, you’ll have the freedom and ownership to
build, launch, and scale high-impact campaigns
across multiple channels, driving measurable ROI and accelerating our growth.
If you thrive on experimentation, love diving into data, and get excited about turning insights into performance, this role is made for you.
Responsibilities
Plan, launch, and optimize performance marketing campaigns across Meta, Google, TikTok, programmatic, and other paid channels
Manage and continuously improve the full acquisition funnel, from targeting to landing page optimization. Monitor campaign performance, analyze data, and produce actionable insights to improve CAC, ROAS, and other KPIs
Conduct A/B tests on creatives, audiences, and bidding strategies to maximize conversion
Collaborate with creative, product, and analytics teams to develop high-impact assets and track performance
Allocate budgets efficiently, ensuring maximum return on spend
Be responsible for Google Ads and Meta Business Portfolio accounts health and performance
Constantly communicate with the sales teams, get feedback on the leads’ quality, and improve the ads/channel performance if necessary
Track and report key metrics, providing weekly and monthly performance summaries
Stay updated on industry trends, platform updates, and best practices
Requirements
3+ years of experience in performance marketing or paid acquisition
Experienced user of Google Ads, Meta Ads
Proven experience managing campaigns with measurable ROAS/CAC targets
Strong analytical skills and proficiency in tools such as Google Analytics, Meta Ads Manager, Google Ads, and BI dashboards
Experience with lead generation funnel
Solid understanding of attribution models, tracking, and pixel implementation
Ability to manage multiple campaigns simultaneously in a fast-paced environment
Strong communication, problem-solving, and project management skills
English upper-intermediate; Spanish language is a plus; speaking Russian (for internal communication) is a plus
Benefits
Competitive salary in USD
Real growth opportunities and professional development
Unlimited access to Udemy Business
Vacations: 21 working days per year
About Life Academy
At Life Academy, we believe in the power of education as a driver of real change. We offer courses, hands‑on practice, and masterclasses on current and practical topics designed to create tangible impact. Our three pillars: trust, quality, and fun. Yes — education can be entertaining too! We love learning by doing, and we want every experience to be meaningful and motivating.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at Life Academy by 2x
Get notified about new Marketing Manager jobs in
Poland .
#J-18808-Ljbffr
strategic, data-driven, and growth-obsessed Performance Marketing Manager
to take our digital acquisition efforts to the next level. In this role, you’ll have the freedom and ownership to
build, launch, and scale high-impact campaigns
across multiple channels, driving measurable ROI and accelerating our growth.
If you thrive on experimentation, love diving into data, and get excited about turning insights into performance, this role is made for you.
Responsibilities
Plan, launch, and optimize performance marketing campaigns across Meta, Google, TikTok, programmatic, and other paid channels
Manage and continuously improve the full acquisition funnel, from targeting to landing page optimization. Monitor campaign performance, analyze data, and produce actionable insights to improve CAC, ROAS, and other KPIs
Conduct A/B tests on creatives, audiences, and bidding strategies to maximize conversion
Collaborate with creative, product, and analytics teams to develop high-impact assets and track performance
Allocate budgets efficiently, ensuring maximum return on spend
Be responsible for Google Ads and Meta Business Portfolio accounts health and performance
Constantly communicate with the sales teams, get feedback on the leads’ quality, and improve the ads/channel performance if necessary
Track and report key metrics, providing weekly and monthly performance summaries
Stay updated on industry trends, platform updates, and best practices
Requirements
3+ years of experience in performance marketing or paid acquisition
Experienced user of Google Ads, Meta Ads
Proven experience managing campaigns with measurable ROAS/CAC targets
Strong analytical skills and proficiency in tools such as Google Analytics, Meta Ads Manager, Google Ads, and BI dashboards
Experience with lead generation funnel
Solid understanding of attribution models, tracking, and pixel implementation
Ability to manage multiple campaigns simultaneously in a fast-paced environment
Strong communication, problem-solving, and project management skills
English upper-intermediate; Spanish language is a plus; speaking Russian (for internal communication) is a plus
Benefits
Competitive salary in USD
Real growth opportunities and professional development
Unlimited access to Udemy Business
Vacations: 21 working days per year
About Life Academy
At Life Academy, we believe in the power of education as a driver of real change. We offer courses, hands‑on practice, and masterclasses on current and practical topics designed to create tangible impact. Our three pillars: trust, quality, and fun. Yes — education can be entertaining too! We love learning by doing, and we want every experience to be meaningful and motivating.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at Life Academy by 2x
Get notified about new Marketing Manager jobs in
Poland .
#J-18808-Ljbffr