Carrot
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About Carrot Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world's leading multinational employers, health plans, and health systems, Carrot's proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost‑savings for employers. Its award‑winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human‑centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at get-carrot.com.
The Role Carrot is seeking a results‑driven Senior Director of Communications and Content with a passion for storytelling and a strategic mindset. In this role, you will lead Carrot's external communications and content strategy under the direction of the VP of Marketing. This includes media relations, executive thought leadership, brand messaging, SEO, social media, and more. You will set the tone for all content at Carrot, ensuring that what we create — and how we say it — is consistent, compelling, and aligned with our company's mission: fertility care for all.
You’ll oversee a team that includes a Content Marketing Manager, a Senior SEO Manager, and an external PR agency. Together, you’ll shape a unified message across channels and formats, strengthening our approach to thought leadership, storytelling, and content marketing. You’ll also partner closely with cross‑functional teams, including executive leadership, customer success, commercial, product, and others.
This role is an opportunity to own and evolve Carrot's voice in the market while working alongside experts in healthcare, technology, and marketing. If you thrive in a dynamic environment and want to build a function that bridges communications and content, we'd love to hear from you.
The Team This role sits on our Marketing team, reporting to our VP of Marketing. Carrot's Marketing team is responsible for sharing the Carrot story with the world.
Responsibilities
Develop and execute a cohesive communications and content strategy aligned with company goals
Set the tone and voice for all content at Carrot, including thought leadership, campaigns, SEO content, and branded storytelling
Ensure consistency in messaging and voice across all external content formats
Lead executive visibility efforts across earned, owned, and social channels
Partner with internal teams and agency partners to identify stories that resonate with target audiences, including prospects, customers, and the press
Manage media relations, including pitching, press releases, briefings, and events
Oversee the development of original surveys, reports, and data‑driven storytelling initiatives
Direct a small but mighty team, including a Content Marketing Manager and Senior SEO Manager
Manage our PR agency to enhance executive visibility, brand awareness, and media exposure
Organize press events, prepare executive spokespeople, and create briefing materials
Proactively identify and address potential roadblocks, risks, and reputation challenges
Seek new channels, partnerships, and initiatives to expand Carrot's reach
Report on media and content effectiveness, using insights to make recommendations for new content and topics
Identify new channels, formats, and partnerships that expand Carrot's reach and relevance
Optimize resource allocation for communication initiatives, balancing budget, talent, and timelines
Foster relationships with existing top‑tier media outlets across healthcare, business, and technology press, and expand media relationships to new outlets and contacts
Regularly measure and report on communications performance using defined metrics
Minimum Qualifications
13-15 years of communications experience, including executive thought leadership, earned and owned media, etc.
Proven ability to lead strategic communications and content programs that drive visibility and engagement
Exceptional writing skills that allow you to be prolific, speedy, and consistent across channels and assets
Experience in healthcare
Strong media relationships across business, healthcare, and consumer outlets
Exceptional communicator with excellent writing skills and attention to detail
Strong knowledge and understanding of current trends in healthcare and media
Excellent organizational and project management skills and ability to meet deadlines
Ability to distill complex data and research into clear, compelling content
Comfort with the ambiguity inherent in a fast‑paced environment
Preferred Qualifications
Experience in workplace benefits
Global PR background
In‑house PR or media experience
Familiarity with social media, content, SEO, and email marketing tools, such as Hootsuite and Marketo
Compensation Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short‑ and long‑term incentives, parental leave, family‑forming assistance, and a competitive compensation package. The starting base salary for this position will range from $210,000-$220,000. Actual compensation may vary from posted base salary depending on your confirmed job‑related skills and experience.
Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com
Why Carrot? Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare's Innovators. Carrot's global workforce has been acknowledged with several accolades, including Fortune's Best Workplaces in Healthcare, Great Place to Work, and Age‑Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.
Seniority level Director
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Hospitals and Health Care
Referrals increase your chances of interviewing at Carrot by 2x
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About Carrot Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world's leading multinational employers, health plans, and health systems, Carrot's proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost‑savings for employers. Its award‑winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human‑centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at get-carrot.com.
The Role Carrot is seeking a results‑driven Senior Director of Communications and Content with a passion for storytelling and a strategic mindset. In this role, you will lead Carrot's external communications and content strategy under the direction of the VP of Marketing. This includes media relations, executive thought leadership, brand messaging, SEO, social media, and more. You will set the tone for all content at Carrot, ensuring that what we create — and how we say it — is consistent, compelling, and aligned with our company's mission: fertility care for all.
You’ll oversee a team that includes a Content Marketing Manager, a Senior SEO Manager, and an external PR agency. Together, you’ll shape a unified message across channels and formats, strengthening our approach to thought leadership, storytelling, and content marketing. You’ll also partner closely with cross‑functional teams, including executive leadership, customer success, commercial, product, and others.
This role is an opportunity to own and evolve Carrot's voice in the market while working alongside experts in healthcare, technology, and marketing. If you thrive in a dynamic environment and want to build a function that bridges communications and content, we'd love to hear from you.
The Team This role sits on our Marketing team, reporting to our VP of Marketing. Carrot's Marketing team is responsible for sharing the Carrot story with the world.
Responsibilities
Develop and execute a cohesive communications and content strategy aligned with company goals
Set the tone and voice for all content at Carrot, including thought leadership, campaigns, SEO content, and branded storytelling
Ensure consistency in messaging and voice across all external content formats
Lead executive visibility efforts across earned, owned, and social channels
Partner with internal teams and agency partners to identify stories that resonate with target audiences, including prospects, customers, and the press
Manage media relations, including pitching, press releases, briefings, and events
Oversee the development of original surveys, reports, and data‑driven storytelling initiatives
Direct a small but mighty team, including a Content Marketing Manager and Senior SEO Manager
Manage our PR agency to enhance executive visibility, brand awareness, and media exposure
Organize press events, prepare executive spokespeople, and create briefing materials
Proactively identify and address potential roadblocks, risks, and reputation challenges
Seek new channels, partnerships, and initiatives to expand Carrot's reach
Report on media and content effectiveness, using insights to make recommendations for new content and topics
Identify new channels, formats, and partnerships that expand Carrot's reach and relevance
Optimize resource allocation for communication initiatives, balancing budget, talent, and timelines
Foster relationships with existing top‑tier media outlets across healthcare, business, and technology press, and expand media relationships to new outlets and contacts
Regularly measure and report on communications performance using defined metrics
Minimum Qualifications
13-15 years of communications experience, including executive thought leadership, earned and owned media, etc.
Proven ability to lead strategic communications and content programs that drive visibility and engagement
Exceptional writing skills that allow you to be prolific, speedy, and consistent across channels and assets
Experience in healthcare
Strong media relationships across business, healthcare, and consumer outlets
Exceptional communicator with excellent writing skills and attention to detail
Strong knowledge and understanding of current trends in healthcare and media
Excellent organizational and project management skills and ability to meet deadlines
Ability to distill complex data and research into clear, compelling content
Comfort with the ambiguity inherent in a fast‑paced environment
Preferred Qualifications
Experience in workplace benefits
Global PR background
In‑house PR or media experience
Familiarity with social media, content, SEO, and email marketing tools, such as Hootsuite and Marketo
Compensation Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short‑ and long‑term incentives, parental leave, family‑forming assistance, and a competitive compensation package. The starting base salary for this position will range from $210,000-$220,000. Actual compensation may vary from posted base salary depending on your confirmed job‑related skills and experience.
Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com
Why Carrot? Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare's Innovators. Carrot's global workforce has been acknowledged with several accolades, including Fortune's Best Workplaces in Healthcare, Great Place to Work, and Age‑Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.
Seniority level Director
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Hospitals and Health Care
Referrals increase your chances of interviewing at Carrot by 2x
Get notified about new Senior Director Communications jobs in West Des Moines, IA.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr