Synthetic Turf Northwest
Employment Type:
Full-Time
Title:
Director of Marketing
Location:
Greater Seattle Area (Hybrid)
Compensation:
$125,000 – $150,000 + Health Benefits
About Us Synthetic Turf Northwest is the leading synthetic grass company in the Pacific Northwest – a vertically integrated retail, wholesale, and installation business serving residential, commercial, and municipal clients. We’re looking for a
visionary marketing leader
who can architect and execute a modern digital marketing strategy that drives measurable growth, optimizes ROI, and scales our brand presence across the region.
Position Summary We’re seeking a
hands‑on Marketing Executive
– a
CMO of the future
– who thrives at the intersection of
data, creativity, and technology . This person understands how to convert marketing dollars into profitable revenue, build powerful brands, and lead a lean, tech‑enabled marketing organization.
You’ll be responsible for overseeing all aspects of our marketing operations, with a heavy focus on
digital performance marketing ,
analytics ,
AI integration , and
campaign execution .
Key Responsibilities Digital Marketing Strategy & Execution
Own and manage all digital channels:
Google Ads (PPC) ,
SEO ,
Local Service Ads (LSA) ,
Analytics ,
Search Console , and retargeting.
Develop and execute
data‑driven campaigns
that drive qualified leads and measurable conversions.
Oversee and optimize
social media ad campaigns
and
organic content
across platforms (Meta, YouTube, LinkedIn, etc.).
Manage and deploy
email and text marketing campaigns
using
Zoho Campaigns ,
Mailchimp , or similar bulk messaging platforms.
Drive
CRM marketing automation
using
Zoho CRM
and related tools for remarketing, referral programs, and customer engagement.
Agency & Vendor Management
Vetting, managing, and evaluating current and future marketing agency partners to ensure performance, transparency, and ROI alignment.
Setting clear KPIs and deliverables for all external partners, including PPC, SEO, content, and creative vendors.
Conducting regular performance reviews to ensure maximum value and accountability from each relationship.
Optimizing the marketing ecosystem by determining when to scale, renegotiate, or bring functions in‑house for greater efficiency.
AI & Innovation
Acting as an early adopter of AI marketing solutions – leveraging AI tools for content creation, predictive analytics, lead scoring, and workflow automation.
Continuously evaluating and integrating emerging technologies to improve performance and efficiency.
Brand & Creative Leadership
Developing and managing brand strategy, messaging, and creative direction.
Creating compelling campaigns that reinforce our leadership position and differentiate our products.
Overseeing production of marketing assets (graphics, videos, storyboards) in partnership with designers and creative partners.
Analytics & Reporting
Building dashboards and reports to track KPIs across all channels: cost per lead, ROAS, conversion rates, and customer lifetime value.
Presenting clear insights and recommendations to leadership – tying marketing performance directly to business outcomes.
Leadership & Collaboration
Collaborating closely with sales and operations teams to align marketing efforts with revenue goals.
Managing external vendors, agencies, and creative partners to ensure brand and performance consistency.
Working cross‑functionally to support product launches, promotions, and seasonal campaigns.
Qualifications
5–10+ years in digital marketing with proven success scaling campaigns and managing budgets.
Deep expertise with the
Google Marketing Suite : Ads, Analytics, Tag Manager, Search Console, LSAs, and SEO tools.
Experience managing
CRM‑based campaigns
(Zoho, HubSpot, Salesforce) and
email/text platforms
(Zoho Campaigns, Mailchimp, Klaviyo).
Strong understanding of
social advertising platforms
(Meta Ads, LinkedIn, YouTube) and organic content strategies.
Demonstrated success in
brand building
and creative direction.
Proficiency with
reporting tools
(Google Data Studio, Zoho Analytics, Looker Studio, etc.).
Early adopter mindset – comfortable leveraging AI tools for marketing automation and content generation.
Results‑oriented with a track record of tying marketing activities directly to revenue.
Excellent project management skills and ability to meet deadlines in a fast‑paced environment.
Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
Why Join Us
Lead marketing for the
#1 synthetic turf brand
in the Pacific Northwest.
Shape a next‑generation marketing organization that fuses creativity, data, and AI.
Work in a dynamic, entrepreneurial environment with strong growth potential.
Competitive salary, full health benefits, and a chance to define your own CMO trajectory.
#J-18808-Ljbffr
Full-Time
Title:
Director of Marketing
Location:
Greater Seattle Area (Hybrid)
Compensation:
$125,000 – $150,000 + Health Benefits
About Us Synthetic Turf Northwest is the leading synthetic grass company in the Pacific Northwest – a vertically integrated retail, wholesale, and installation business serving residential, commercial, and municipal clients. We’re looking for a
visionary marketing leader
who can architect and execute a modern digital marketing strategy that drives measurable growth, optimizes ROI, and scales our brand presence across the region.
Position Summary We’re seeking a
hands‑on Marketing Executive
– a
CMO of the future
– who thrives at the intersection of
data, creativity, and technology . This person understands how to convert marketing dollars into profitable revenue, build powerful brands, and lead a lean, tech‑enabled marketing organization.
You’ll be responsible for overseeing all aspects of our marketing operations, with a heavy focus on
digital performance marketing ,
analytics ,
AI integration , and
campaign execution .
Key Responsibilities Digital Marketing Strategy & Execution
Own and manage all digital channels:
Google Ads (PPC) ,
SEO ,
Local Service Ads (LSA) ,
Analytics ,
Search Console , and retargeting.
Develop and execute
data‑driven campaigns
that drive qualified leads and measurable conversions.
Oversee and optimize
social media ad campaigns
and
organic content
across platforms (Meta, YouTube, LinkedIn, etc.).
Manage and deploy
email and text marketing campaigns
using
Zoho Campaigns ,
Mailchimp , or similar bulk messaging platforms.
Drive
CRM marketing automation
using
Zoho CRM
and related tools for remarketing, referral programs, and customer engagement.
Agency & Vendor Management
Vetting, managing, and evaluating current and future marketing agency partners to ensure performance, transparency, and ROI alignment.
Setting clear KPIs and deliverables for all external partners, including PPC, SEO, content, and creative vendors.
Conducting regular performance reviews to ensure maximum value and accountability from each relationship.
Optimizing the marketing ecosystem by determining when to scale, renegotiate, or bring functions in‑house for greater efficiency.
AI & Innovation
Acting as an early adopter of AI marketing solutions – leveraging AI tools for content creation, predictive analytics, lead scoring, and workflow automation.
Continuously evaluating and integrating emerging technologies to improve performance and efficiency.
Brand & Creative Leadership
Developing and managing brand strategy, messaging, and creative direction.
Creating compelling campaigns that reinforce our leadership position and differentiate our products.
Overseeing production of marketing assets (graphics, videos, storyboards) in partnership with designers and creative partners.
Analytics & Reporting
Building dashboards and reports to track KPIs across all channels: cost per lead, ROAS, conversion rates, and customer lifetime value.
Presenting clear insights and recommendations to leadership – tying marketing performance directly to business outcomes.
Leadership & Collaboration
Collaborating closely with sales and operations teams to align marketing efforts with revenue goals.
Managing external vendors, agencies, and creative partners to ensure brand and performance consistency.
Working cross‑functionally to support product launches, promotions, and seasonal campaigns.
Qualifications
5–10+ years in digital marketing with proven success scaling campaigns and managing budgets.
Deep expertise with the
Google Marketing Suite : Ads, Analytics, Tag Manager, Search Console, LSAs, and SEO tools.
Experience managing
CRM‑based campaigns
(Zoho, HubSpot, Salesforce) and
email/text platforms
(Zoho Campaigns, Mailchimp, Klaviyo).
Strong understanding of
social advertising platforms
(Meta Ads, LinkedIn, YouTube) and organic content strategies.
Demonstrated success in
brand building
and creative direction.
Proficiency with
reporting tools
(Google Data Studio, Zoho Analytics, Looker Studio, etc.).
Early adopter mindset – comfortable leveraging AI tools for marketing automation and content generation.
Results‑oriented with a track record of tying marketing activities directly to revenue.
Excellent project management skills and ability to meet deadlines in a fast‑paced environment.
Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
Why Join Us
Lead marketing for the
#1 synthetic turf brand
in the Pacific Northwest.
Shape a next‑generation marketing organization that fuses creativity, data, and AI.
Work in a dynamic, entrepreneurial environment with strong growth potential.
Competitive salary, full health benefits, and a chance to define your own CMO trajectory.
#J-18808-Ljbffr