Hewlett Packard Enterprise
Senior Programmatic Media Planning Manager
Hewlett Packard Enterprise, Pipe Creek, Texas, United States, 78063
Senior Programmatic Media Planning Manager
This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.
Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description: The
Senior Programmatic Media Planning Manager
will lead the strategy, planning, and execution of HPE’s
programmatic, video, and emerging media channels , including
Display, YouTube, Connected TV (CTV), and Digital Out-of-Home (DOOH) .
This role is ideal for a hands‑on strategist with deep expertise in programmatic ecosystems, cross‑channel planning, and performance measurement who can bridge creativity with analytics to drive global impact.
You’ll collaborate closely with the
SEO, SEM, Data Analytics, Brand, and Agency partners
to ensure HPE’s media investments deliver awareness, engagement, and pipeline growth across markets.
This is a US based, teleworking role.
Key Responsibilities: 1. Strategy & Planning
Lead
global media planning
across programmatic Display, YouTube, CTV, and DOOH channels to support Always‑On, Integrated Campaigns, and brand initiatives.
Translate business goals, audience insights, and product priorities into actionable
media strategies and full‑funnel activation plans.
Define channel mix, investment allocation, and audience segmentation across awareness, consideration, and demand stages.
Collaborate with regional teams to ensure localization, consistency, and scalability across markets.
2. Campaign Management & Optimization
Oversee
end‑to‑end campaign execution
in partnership with agency and platform teams (Adobe Ad Cloud, DV360, The Trade Desk, MiQ, etc.).
Drive
audience and creative testing , optimization frameworks, and innovation pilots across channels.
Leverage
AI‑driven automation, Smart Bidding, and contextual targeting
to improve ROI and engagement.
Monitor pacing, quality, and brand safety metrics; ensure flawless execution across all media buys.
3. Cross‑Channel Integration
Partner with
SEO, SEM, and Paid Social
leads to deliver an
integrated, full‑funnel media strategy
that maximizes reach and conversion.
Align YouTube and Display activations with
Search and Content initiatives
to amplify brand visibility and message consistency.
Support omnichannel attribution modeling and unified measurement with analytics and insights teams.
4. Data, Measurement & Insights
Define
channel‑specific KPIs , measurement frameworks, and reporting cadence in collaboration with analytics and PowerBI/MSights teams.
Analyze campaign data to extract actionable insights, optimization recommendations, and test learnings.
Contribute to
global performance dashboards and media testing repositories
to benchmark results and share best practices.
5. Innovation & Thought Leadership
Identify emerging opportunities in
CTV, DOOH, and AI‑driven targeting
to advance HPE’s media innovation roadmap.
Partner with media vendors and technology partners to evaluate new formats, creative approaches, and measurement tools.
Champion experimentation and bring forward ideas that enhance audience engagement and business outcomes.
6. Leadership & Collaboration
Mentor junior team members and contribute to developing media planning excellence across the organization.
Present quarterly media performance, learnings, and innovation updates to marketing leadership and cross‑functional stakeholders.
Foster a culture of inclusion, agility, and continuous improvement within the global media team.
Required Qualifications
7+ years of experience in
programmatic media planning, strategy, or activation , preferably in a
global B2B or technology environment .
Deep expertise in Display, YouTube, CTV, and DOOH ecosystems — including
DSPs (Adobe Ad Cloud, DV360, The Trade Desk)
and
data platforms (DMP/CDP) .
Proven track record of managing
multi‑million‑dollar budgets
and optimizing large‑scale campaigns across markets.
Strong understanding of
audience targeting, bidding strategies, data privacy, and brand safety
principles.
Analytical proficiency using
PowerBI, Tableau, or Adobe Analytics ; ability to translate data into insights and storytelling.
Excellent collaboration and communication skills, with experience working across matrixed global teams and agencies.
Preferred Qualifications
Experience integrating
SEM, and programmatic
strategies for full‑funnel synergy.
Knowledge of
AI‑based optimization , automation workflows, and emerging digital channels.
Familiarity with
ABM (Account‑Based Marketing)
and
B2B data segmentation
strategies.
Bachelor’s degree in Marketing, Communications, or related field; Master’s preferred.
Additional Skills: Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow‑Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}
What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected: Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
Job: Marketing
Job Level: Expert
States with Pay Range Requirement The expected salary/wage range for a U.S. -based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target‑level sales compensation pay. If this is a non‑sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html .
USD Annual Salary: $92,600.00 - $213,500.00
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity .
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
No Fees Notice & Recruitment Fraud Disclaimer It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE‑authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates.
Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.
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Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description: The
Senior Programmatic Media Planning Manager
will lead the strategy, planning, and execution of HPE’s
programmatic, video, and emerging media channels , including
Display, YouTube, Connected TV (CTV), and Digital Out-of-Home (DOOH) .
This role is ideal for a hands‑on strategist with deep expertise in programmatic ecosystems, cross‑channel planning, and performance measurement who can bridge creativity with analytics to drive global impact.
You’ll collaborate closely with the
SEO, SEM, Data Analytics, Brand, and Agency partners
to ensure HPE’s media investments deliver awareness, engagement, and pipeline growth across markets.
This is a US based, teleworking role.
Key Responsibilities: 1. Strategy & Planning
Lead
global media planning
across programmatic Display, YouTube, CTV, and DOOH channels to support Always‑On, Integrated Campaigns, and brand initiatives.
Translate business goals, audience insights, and product priorities into actionable
media strategies and full‑funnel activation plans.
Define channel mix, investment allocation, and audience segmentation across awareness, consideration, and demand stages.
Collaborate with regional teams to ensure localization, consistency, and scalability across markets.
2. Campaign Management & Optimization
Oversee
end‑to‑end campaign execution
in partnership with agency and platform teams (Adobe Ad Cloud, DV360, The Trade Desk, MiQ, etc.).
Drive
audience and creative testing , optimization frameworks, and innovation pilots across channels.
Leverage
AI‑driven automation, Smart Bidding, and contextual targeting
to improve ROI and engagement.
Monitor pacing, quality, and brand safety metrics; ensure flawless execution across all media buys.
3. Cross‑Channel Integration
Partner with
SEO, SEM, and Paid Social
leads to deliver an
integrated, full‑funnel media strategy
that maximizes reach and conversion.
Align YouTube and Display activations with
Search and Content initiatives
to amplify brand visibility and message consistency.
Support omnichannel attribution modeling and unified measurement with analytics and insights teams.
4. Data, Measurement & Insights
Define
channel‑specific KPIs , measurement frameworks, and reporting cadence in collaboration with analytics and PowerBI/MSights teams.
Analyze campaign data to extract actionable insights, optimization recommendations, and test learnings.
Contribute to
global performance dashboards and media testing repositories
to benchmark results and share best practices.
5. Innovation & Thought Leadership
Identify emerging opportunities in
CTV, DOOH, and AI‑driven targeting
to advance HPE’s media innovation roadmap.
Partner with media vendors and technology partners to evaluate new formats, creative approaches, and measurement tools.
Champion experimentation and bring forward ideas that enhance audience engagement and business outcomes.
6. Leadership & Collaboration
Mentor junior team members and contribute to developing media planning excellence across the organization.
Present quarterly media performance, learnings, and innovation updates to marketing leadership and cross‑functional stakeholders.
Foster a culture of inclusion, agility, and continuous improvement within the global media team.
Required Qualifications
7+ years of experience in
programmatic media planning, strategy, or activation , preferably in a
global B2B or technology environment .
Deep expertise in Display, YouTube, CTV, and DOOH ecosystems — including
DSPs (Adobe Ad Cloud, DV360, The Trade Desk)
and
data platforms (DMP/CDP) .
Proven track record of managing
multi‑million‑dollar budgets
and optimizing large‑scale campaigns across markets.
Strong understanding of
audience targeting, bidding strategies, data privacy, and brand safety
principles.
Analytical proficiency using
PowerBI, Tableau, or Adobe Analytics ; ability to translate data into insights and storytelling.
Excellent collaboration and communication skills, with experience working across matrixed global teams and agencies.
Preferred Qualifications
Experience integrating
SEM, and programmatic
strategies for full‑funnel synergy.
Knowledge of
AI‑based optimization , automation workflows, and emerging digital channels.
Familiarity with
ABM (Account‑Based Marketing)
and
B2B data segmentation
strategies.
Bachelor’s degree in Marketing, Communications, or related field; Master’s preferred.
Additional Skills: Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow‑Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}
What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected: Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
Job: Marketing
Job Level: Expert
States with Pay Range Requirement The expected salary/wage range for a U.S. -based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target‑level sales compensation pay. If this is a non‑sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html .
USD Annual Salary: $92,600.00 - $213,500.00
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity .
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
No Fees Notice & Recruitment Fraud Disclaimer It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE‑authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates.
Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.
#J-18808-Ljbffr