Hewlett Packard Enterprise
Senior Programmatic Media Planning Manager
Hewlett Packard Enterprise, Lansing, Michigan, United States
Senior Programmatic Media Planning Manager
Join to apply for the Senior Programmatic Media Planning Manager role at Hewlett Packard Enterprise
This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.
Who We Are Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description The Senior Programmatic Media Planning Manager will lead the strategy, planning, and execution of HPE’s programmatic, video, and emerging media channels, including Display, YouTube, Connected TV (CTV), and Digital Out-of-Home (DOOH). This role is ideal for a hands‑on strategist with deep expertise in programmatic ecosystems, cross‑channel planning, and performance measurement who can bridge creativity with analytics to drive global impact. You’ll collaborate closely with the SEO, SEM, Data Analytics, Brand, and Agency partners to ensure HPE’s media investments deliver awareness, engagement, and pipeline growth across markets. This is a US based, teleworking role.
Key Responsibilities
Strategy & Planning: Lead global media planning across programmatic Display, YouTube, CTV, and DOOH channels to support Always‑On, Integrated Campaigns, and brand initiatives.
Translate business goals, audience insights, and product priorities into actionable media strategies and full‑funnel activation plans.
Define channel mix, investment allocation, and audience segmentation across awareness, consideration, and demand stages.
Collaborate with regional teams to ensure localization, consistency, and scalability across markets.
Campaign Management & Optimization: Oversee end‑to‑end campaign execution in partnership with agency and platform teams (Adobe Ad Cloud, DV360, The Trade Desk, MiQ, etc.).
Drive audience and creative testing, optimization frameworks, and innovation pilots across channels.
Leverage AI‑driven automation, Smart Bidding, and contextual targeting to improve ROI and engagement.
Monitor pacing, quality, and brand safety metrics; ensure flawless execution across all media buys.
Cross‑Channel Integration: Partner with SEO, SEM, and Paid Social leads to deliver an integrated, full‑funnel media strategy that maximizes reach and conversion.
Align YouTube and Display activations with Search and Content initiatives to amplify brand visibility and message consistency.
Support omnichannel attribution modeling and unified measurement with analytics and insights teams.
Data, Measurement & Insights: Define channel‑specific KPIs, measurement frameworks, and reporting cadence in collaboration with analytics and PowerBI/MSights teams.
Analyze campaign data to extract actionable insights, optimization recommendations, and test learnings.
Contribute to global performance dashboards and media testing repositories to benchmark results and share best practices.
Innovation & Thought Leadership: Identify emerging opportunities in CTV, DOOH, and AI‑driven targeting to advance HPE’s media innovation roadmap.
Partner with media vendors and technology partners to evaluate new formats, creative approaches, and measurement tools.
Champion experimentation and bring forward ideas that enhance audience engagement and business outcomes.
Leadership & Collaboration: Mentor junior team members and contribute to developing media planning excellence across the organization.
Present quarterly media performance, learnings, and innovation updates to marketing leadership and cross‑functional stakeholders.
Foster a culture of inclusion, agility, and continuous improvement within the global media team.
Required Qualifications
7+ years of experience in programmatic media planning, strategy, or activation, preferably in a global B2B or technology environment.
Deep expertise in Display, YouTube, CTV, and DOOH ecosystems — including DSPs (Adobe Ad Cloud, DV360, The Trade Desk) and data platforms (DMP/CDP).
Proven track record of managing multi‑million‑dollar budgets and optimizing large‑scale campaigns across markets.
Strong understanding of audience targeting, bidding strategies, data privacy, and brand safety principles.
Analytical proficiency using PowerBI, Tableau, or Adobe Analytics; ability to translate data into insights and storytelling.
Excellent collaboration and communication skills, with experience working across matrixed global teams and agencies.
Preferred Qualifications
Experience integrating SEM, and programmatic strategies for full‑funnel synergy.
Knowledge of AI‑based optimization, automation workflows, and emerging digital channels.
Familiarity with ABM (Account‑Based Marketing) and B2B data segmentation strategies.
Bachelor’s degree in Marketing, Communications, or related field; Master’s preferred.
Additional Skills Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, (plus many more).
What We Can Offer You Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Compensation and Benefits USD Annual Salary: $92,600.00 - $213,500.00. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html.
Equal Employment Opportunity Statement HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Disclaimer It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammers impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.
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This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.
Who We Are Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description The Senior Programmatic Media Planning Manager will lead the strategy, planning, and execution of HPE’s programmatic, video, and emerging media channels, including Display, YouTube, Connected TV (CTV), and Digital Out-of-Home (DOOH). This role is ideal for a hands‑on strategist with deep expertise in programmatic ecosystems, cross‑channel planning, and performance measurement who can bridge creativity with analytics to drive global impact. You’ll collaborate closely with the SEO, SEM, Data Analytics, Brand, and Agency partners to ensure HPE’s media investments deliver awareness, engagement, and pipeline growth across markets. This is a US based, teleworking role.
Key Responsibilities
Strategy & Planning: Lead global media planning across programmatic Display, YouTube, CTV, and DOOH channels to support Always‑On, Integrated Campaigns, and brand initiatives.
Translate business goals, audience insights, and product priorities into actionable media strategies and full‑funnel activation plans.
Define channel mix, investment allocation, and audience segmentation across awareness, consideration, and demand stages.
Collaborate with regional teams to ensure localization, consistency, and scalability across markets.
Campaign Management & Optimization: Oversee end‑to‑end campaign execution in partnership with agency and platform teams (Adobe Ad Cloud, DV360, The Trade Desk, MiQ, etc.).
Drive audience and creative testing, optimization frameworks, and innovation pilots across channels.
Leverage AI‑driven automation, Smart Bidding, and contextual targeting to improve ROI and engagement.
Monitor pacing, quality, and brand safety metrics; ensure flawless execution across all media buys.
Cross‑Channel Integration: Partner with SEO, SEM, and Paid Social leads to deliver an integrated, full‑funnel media strategy that maximizes reach and conversion.
Align YouTube and Display activations with Search and Content initiatives to amplify brand visibility and message consistency.
Support omnichannel attribution modeling and unified measurement with analytics and insights teams.
Data, Measurement & Insights: Define channel‑specific KPIs, measurement frameworks, and reporting cadence in collaboration with analytics and PowerBI/MSights teams.
Analyze campaign data to extract actionable insights, optimization recommendations, and test learnings.
Contribute to global performance dashboards and media testing repositories to benchmark results and share best practices.
Innovation & Thought Leadership: Identify emerging opportunities in CTV, DOOH, and AI‑driven targeting to advance HPE’s media innovation roadmap.
Partner with media vendors and technology partners to evaluate new formats, creative approaches, and measurement tools.
Champion experimentation and bring forward ideas that enhance audience engagement and business outcomes.
Leadership & Collaboration: Mentor junior team members and contribute to developing media planning excellence across the organization.
Present quarterly media performance, learnings, and innovation updates to marketing leadership and cross‑functional stakeholders.
Foster a culture of inclusion, agility, and continuous improvement within the global media team.
Required Qualifications
7+ years of experience in programmatic media planning, strategy, or activation, preferably in a global B2B or technology environment.
Deep expertise in Display, YouTube, CTV, and DOOH ecosystems — including DSPs (Adobe Ad Cloud, DV360, The Trade Desk) and data platforms (DMP/CDP).
Proven track record of managing multi‑million‑dollar budgets and optimizing large‑scale campaigns across markets.
Strong understanding of audience targeting, bidding strategies, data privacy, and brand safety principles.
Analytical proficiency using PowerBI, Tableau, or Adobe Analytics; ability to translate data into insights and storytelling.
Excellent collaboration and communication skills, with experience working across matrixed global teams and agencies.
Preferred Qualifications
Experience integrating SEM, and programmatic strategies for full‑funnel synergy.
Knowledge of AI‑based optimization, automation workflows, and emerging digital channels.
Familiarity with ABM (Account‑Based Marketing) and B2B data segmentation strategies.
Bachelor’s degree in Marketing, Communications, or related field; Master’s preferred.
Additional Skills Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, (plus many more).
What We Can Offer You Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Compensation and Benefits USD Annual Salary: $92,600.00 - $213,500.00. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html.
Equal Employment Opportunity Statement HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Disclaimer It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammers impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.
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