IronCircle
Marketing Manager
– IronCircle
IronCircle is looking for a creative and strategic Marketing Manager to help shape and elevate our brand in the rapidly growing EdTech space. This role is ideal for a marketer passionate about transforming education through technology and crafting stories that inspire learners, educators, and partners.
Key Responsibilities Brand and Messaging
Develop and maintain IronCircle’s brand story, tone, and narrative across all channels.
Tailor messaging for key audiences and stakeholders.
Create positioning frameworks, campaign themes, and unified value props.
Ensure brand consistency across web, sales collateral, email, social, and events.
Content Strategy & Creation
Own the content roadmap across formats: case studies, whitepapers, webinars, landing pages, sales decks, blog posts, video scripts, PR materials, etc.
Drive an always‑on content engine across thought leadership, SEO, social, and lifecycle nurture.
Enable Sales with content that accelerates trust, proof, and conversion.
PR & Earned Media
Develop IronCircle’s external voice in cybersecurity education, workforce development, and AI‑enabled learning.
Pitch stories to education, HR tech, AI, and cybersecurity press outlets.
Build relationships with national and trade media, analysts, and podcast hosts.
Support awards, speaking opportunities, and category leadership moments.
Demand Generation & Campaigns
Build and execute multi‑channel demand campaigns (email, paid social, webinars, events, partner co‑marketing, ABM, etc.).
Oversee nurture tracks and retargeting journeys that move prospects from awareness → evaluation → enrollment → advocacy.
Partner with functional leadership to automate scoring, routing, and reporting.
Cross‑Functional Collaboration
Work closely with Sales to align messaging, campaign timing, and audience targeting.
Collaborate with Product and Curriculum teams to turn new features and programs into market content.
Support university and employer partnership teams with enablement assets, pitch decks, and event collateral.
Qualifications Education & Experience
Bachelor’s degree in Marketing, Communications, Education, Business, or a related field (Master’s preferred).
3–5+ years in B2B SaaS, EdTech, HR Tech, workforce development, or similar.
Proven track record creating content that drives revenue.
Hands‑on experience running multichannel demand gen campaigns.
Excellent writing and storytelling ability to translate complex problems into crisp, compelling narratives.
Experience owning pipeline‑aligned KPIs, not just brand metrics.
Ability to operate as a self‑starter, creator, and executor.
Skills & Competencies
Deep understanding of the education technology landscape and learner engagement strategies.
Expertise in brand positioning, messaging frameworks, and storytelling for diverse audiences.
Strong analytical mindset—able to interpret learner and campaign data to drive decisions.
Proficiency in marketing and analytics platforms (e.g., HubSpot, Google Analytics, Salesforce, SEMrush, or similar).
Excellent communication, leadership, and project management skills.
Creative, curious, and passionate about advancing access to education through technology.
Preferred Qualifications
Experience with partnership‑or demand‑generation marketing in EdTech.
Familiarity with LMS platforms, online credentialing systems, or B2B education solutions.
Ability to thrive in a mission‑driven, fast‑paced, and data‑informed environment.
Our Offer The estimated compensation range for this position is $90,000 to $120,000 annually, which includes base salary and potential bonus. Actual compensation will be determined based on a variety of factors, including but not limited to the candidate’s qualifications, skills, experience, and work location.
This position includes a competitive benefits package that is eligible for additional benefits such as health insurance, retirement plans, paid time off, and other incentive programs, consistent with company policy and applicable law.
Senior Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Equal Employer Opportunity (EEO) Statement We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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– IronCircle
IronCircle is looking for a creative and strategic Marketing Manager to help shape and elevate our brand in the rapidly growing EdTech space. This role is ideal for a marketer passionate about transforming education through technology and crafting stories that inspire learners, educators, and partners.
Key Responsibilities Brand and Messaging
Develop and maintain IronCircle’s brand story, tone, and narrative across all channels.
Tailor messaging for key audiences and stakeholders.
Create positioning frameworks, campaign themes, and unified value props.
Ensure brand consistency across web, sales collateral, email, social, and events.
Content Strategy & Creation
Own the content roadmap across formats: case studies, whitepapers, webinars, landing pages, sales decks, blog posts, video scripts, PR materials, etc.
Drive an always‑on content engine across thought leadership, SEO, social, and lifecycle nurture.
Enable Sales with content that accelerates trust, proof, and conversion.
PR & Earned Media
Develop IronCircle’s external voice in cybersecurity education, workforce development, and AI‑enabled learning.
Pitch stories to education, HR tech, AI, and cybersecurity press outlets.
Build relationships with national and trade media, analysts, and podcast hosts.
Support awards, speaking opportunities, and category leadership moments.
Demand Generation & Campaigns
Build and execute multi‑channel demand campaigns (email, paid social, webinars, events, partner co‑marketing, ABM, etc.).
Oversee nurture tracks and retargeting journeys that move prospects from awareness → evaluation → enrollment → advocacy.
Partner with functional leadership to automate scoring, routing, and reporting.
Cross‑Functional Collaboration
Work closely with Sales to align messaging, campaign timing, and audience targeting.
Collaborate with Product and Curriculum teams to turn new features and programs into market content.
Support university and employer partnership teams with enablement assets, pitch decks, and event collateral.
Qualifications Education & Experience
Bachelor’s degree in Marketing, Communications, Education, Business, or a related field (Master’s preferred).
3–5+ years in B2B SaaS, EdTech, HR Tech, workforce development, or similar.
Proven track record creating content that drives revenue.
Hands‑on experience running multichannel demand gen campaigns.
Excellent writing and storytelling ability to translate complex problems into crisp, compelling narratives.
Experience owning pipeline‑aligned KPIs, not just brand metrics.
Ability to operate as a self‑starter, creator, and executor.
Skills & Competencies
Deep understanding of the education technology landscape and learner engagement strategies.
Expertise in brand positioning, messaging frameworks, and storytelling for diverse audiences.
Strong analytical mindset—able to interpret learner and campaign data to drive decisions.
Proficiency in marketing and analytics platforms (e.g., HubSpot, Google Analytics, Salesforce, SEMrush, or similar).
Excellent communication, leadership, and project management skills.
Creative, curious, and passionate about advancing access to education through technology.
Preferred Qualifications
Experience with partnership‑or demand‑generation marketing in EdTech.
Familiarity with LMS platforms, online credentialing systems, or B2B education solutions.
Ability to thrive in a mission‑driven, fast‑paced, and data‑informed environment.
Our Offer The estimated compensation range for this position is $90,000 to $120,000 annually, which includes base salary and potential bonus. Actual compensation will be determined based on a variety of factors, including but not limited to the candidate’s qualifications, skills, experience, and work location.
This position includes a competitive benefits package that is eligible for additional benefits such as health insurance, retirement plans, paid time off, and other incentive programs, consistent with company policy and applicable law.
Senior Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Equal Employer Opportunity (EEO) Statement We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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