GENEWIZ from Azenta Life Sciences
Marketing Specialist
Location:
Burlington, MA
Shift:
M-F: 9am-5pm
Base pay range:
$87,000.00/yr - $107,000.00/yr
At GENEWIZ from Azenta Life Sciences, we empower scientists by providing high‑quality, precision‑based solutions. Our customer‑focused culture encourages innovative thinking and collaborative work relationships.
What you’ll do
Strategize, execute, and optimize integrated marketing campaigns based on audience needs within specific market segments to gain new customers and build repeat business.
Work closely with product marketing managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
Recommend and assist with creative development related to campaigns, including creating graphics as needed.
Monitor and measure marketing results of tactics that roll up to campaigns, help develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization.
Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
Develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest; leverage project management and established processes to bring these assets to the market on time and on budget.
Partner with cross‑functional teams in promotion and communications around trade shows and promotional events, including writing and proofreading marketing copy, working with designers, and third‑party providers as needed.
What you’ll bring
You connect with GENEWIZ’s mission, empowering scientists and feeling part of the life‑saving and world‑changing work that they do every day.
You are a storyteller and communicator who translates technical detail into a value‑driven story that addresses top customer challenges with impeccable writing skills.
You have an experimental mindset – you like to test, learn, and optimize.
Bachelor’s Degree in Marketing, Business or Science required.
Experience in a B2B marketing environment, preferably in life sciences for 2‑5 years, understanding how to translate digital expertise from B2C to top‑level interest generation.
Solid design skills and familiarity with Illustrator, Canva, HubSpot, etc.
Flexible and a strong independent contributor who enjoys close collaboration and new idea exploration.
Process‑oriented, continuous improvement mindset, sharing ideas and recommendations.
Excellent collaboration skills across departments and with agency partners.
Excellent time management and prioritization skills to balance a full workload.
Experience with Inside Sales and Field Sales teams a plus.
This position works onsite in Burlington, MA 4 days a week.
5–10% travel annually.
EOE EOE M/F/Disabled/VET
#J-18808-Ljbffr
Burlington, MA
Shift:
M-F: 9am-5pm
Base pay range:
$87,000.00/yr - $107,000.00/yr
At GENEWIZ from Azenta Life Sciences, we empower scientists by providing high‑quality, precision‑based solutions. Our customer‑focused culture encourages innovative thinking and collaborative work relationships.
What you’ll do
Strategize, execute, and optimize integrated marketing campaigns based on audience needs within specific market segments to gain new customers and build repeat business.
Work closely with product marketing managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
Recommend and assist with creative development related to campaigns, including creating graphics as needed.
Monitor and measure marketing results of tactics that roll up to campaigns, help develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization.
Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
Develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest; leverage project management and established processes to bring these assets to the market on time and on budget.
Partner with cross‑functional teams in promotion and communications around trade shows and promotional events, including writing and proofreading marketing copy, working with designers, and third‑party providers as needed.
What you’ll bring
You connect with GENEWIZ’s mission, empowering scientists and feeling part of the life‑saving and world‑changing work that they do every day.
You are a storyteller and communicator who translates technical detail into a value‑driven story that addresses top customer challenges with impeccable writing skills.
You have an experimental mindset – you like to test, learn, and optimize.
Bachelor’s Degree in Marketing, Business or Science required.
Experience in a B2B marketing environment, preferably in life sciences for 2‑5 years, understanding how to translate digital expertise from B2C to top‑level interest generation.
Solid design skills and familiarity with Illustrator, Canva, HubSpot, etc.
Flexible and a strong independent contributor who enjoys close collaboration and new idea exploration.
Process‑oriented, continuous improvement mindset, sharing ideas and recommendations.
Excellent collaboration skills across departments and with agency partners.
Excellent time management and prioritization skills to balance a full workload.
Experience with Inside Sales and Field Sales teams a plus.
This position works onsite in Burlington, MA 4 days a week.
5–10% travel annually.
EOE EOE M/F/Disabled/VET
#J-18808-Ljbffr