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HireMinds

Senior Marketing Specialist

HireMinds, Boston, Massachusetts, us, 02298

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This range is provided by HireMinds. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $85,000.00/yr - $100,000.00/yr

Direct message the job poster from HireMinds

Managing Partner | Marketer Turned Recruiter: Digital Marketing, Media, Retail Sales | Employer Brand Lead | Problem Solver

**This role is hybrid in Boston, requiring 3 days a week in office**

We're hiring a Senior B2B Marketing Specialist to lead high-impact campaigns focused on customer retention and revenue expansion. This is a hands‑on role for a results‑driven marketer who knows how to drive product adoption, reduce churn, and grow customer value across the lifecycle.

What You’ll Do

Drive and execute lifecycle marketing campaigns targeting existing customers across the US and Canada

Develop retention strategies that improve product engagement and reduce churn

Build upsell and cross‑sell campaigns in partnership with Sales and Account Management

Manage multichannel programs across email, paid, and onsite experiences

Analyze performance, run tests, and optimize continuously to drive results

What We’re Looking For

3+ years of B2B marketing experience, ideally with a focus on retention or lifecycle

Strong background in email marketing, campaign management, and conversion optimization

Experience using platforms like Marketo, Salesforce, and Looker (or similar tools)

Data‑driven mindset with the ability to turn insights into action

Excellent cross‑functional collaborator with clear, concise communication skills

Why This Role

Join a profitable, fast‑growing company with a high‑intent customer base

Work on a visible, revenue‑impacting team where your work directly drives growth

Competitive pay, equity, and strong benefits including hybrid flexibility, wellness perks, and career development support

#B2BMarketing #RetentionMarketing #LifecycleMarketing #EmailMarketing #MarketingJobs #BostonHiring #RevenueGrowth #CustomerMarketing #HybridJobs

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing

Industries Technology, Information and Media and Consumer Services

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Child care support

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