Ivy Rehab Network
Brand Transition Program Manager (Marketing) - Temporary
Ivy Rehab Network, White Plains, New York, United States
Brand Transition Program Manager (Marketing) - Temporary
1 day ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
Position Summary : At Ivy, our mission is to inspire and enable people (of all ages) to live life to the fullest - and that starts with a clear, consistent, and compassionate brand experience. As our Temporary Brand Transition Program Manager, you'll lead the marketing side of clinic rebrands, helping legacy clinics transition into the Ivy brand across both our orthopedic and pediatric service lines.
State of Location : New York
What You’ll Do :
Lead all marketing components of clinic brand transitions across ortho and peds
Build project timelines and communication plans in partnership with teams across MarComm, Digital, Referral Marketing, and Operations
Evaluate existing partner brand presence and marketing activity to develop strategic transition plans – including recommendations for timing, messaging, and asset updates across digital channels, referral outreach, and local marketing
Own updates to key marketing channels and tools, including:
Websites/location pages
Google Business Profiles (GMB)
Social media and directory listings
Marketing materials (flyers, rack cards, etc.)
Internal, patient, and referral partner communications
Tailor messaging and materials to reflect each brand’s voice and audience (orthopedic or pediatric)
Collaborate with design teams on any custom materials needed during the transition
Keep detailed project trackers and proactively manage timelines and handoffs
Support post-transition audits to ensure brand consistency and follow-through
Monitor clinic performance during and after brand transitions to ensure marketing momentum is sustained, flagging any risks or gaps early in collaboration with internal teams
Suggest ways to improve and streamline the rebrand process for future clinics
NOTE: This is a temporary position expected to last for a one-year assignment. This role focuses solely on the marketing-led brand transition process and does not oversee operational or clinical integration. While the current focus is on legacy clinic rebrands, the position is expected to evolve over time as that work concludes.
What You’ll Bring :
5+ years of experience in marketing, branding, or program/project management
Experience leading brand transitions or rebrands, especially in healthcare or multi-site organizations
Strong organizational and project management skills—you keep things moving and people aligned
Excellent communication skills—you can simplify complex updates and build strong relationships
Comfort navigating multiple priorities across teams with different needs and timelines
Familiarity with CMS platforms (e.g., WordPress), GMB, and tools like Brandfolder or project management software (e.g., Smartsheet)
A positive, solutions-focused mindset—you stay calm under pressure and keep others grounded
Bonus: Experience working with both pediatric and adult healthcare audiences
Why Ivy :
We’re a team of doers, helpers, and healers who believe in working together to make a real impact. At Ivy, your ideas matter, your growth is supported, and your work helps patients and communities across the country feel seen, heard, and cared for.
Best Employer: A prestigious honor to be recognized by Modern Healthcare, signifying excellence in our industry and providing an outstanding workplace culture.
Exceeding Expectations: Deliver best-in-class care and witness exceptional patient outcomes.
Incentives Galore: Eligibility for full benefits package beginning within your first month of employment. Generous PTO (Paid Time Off) plans and paid holidays.
Empowering Values: Live by values that prioritize teamwork, growth, and serving others.
Compensation ranges from an hourly rate of $38.46 to $48.08 based on experience.
We are an equal opportunity employer, committed to diversity and inclusion in all aspects of the recruiting and employment process. Actual salaries depend on a variety of factors, including experience, specialty, education, and organizational need. Any listed salary range or contractual rate does not include bonuses/incentive, differential pay, or other forms of compensation or benefits.
ivyrehab.com
Seniority level Mid-Senior level
Employment type Full-time
Job function Project Management and Information Technology
Industries Wellness and Fitness Services
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
Position Summary : At Ivy, our mission is to inspire and enable people (of all ages) to live life to the fullest - and that starts with a clear, consistent, and compassionate brand experience. As our Temporary Brand Transition Program Manager, you'll lead the marketing side of clinic rebrands, helping legacy clinics transition into the Ivy brand across both our orthopedic and pediatric service lines.
State of Location : New York
What You’ll Do :
Lead all marketing components of clinic brand transitions across ortho and peds
Build project timelines and communication plans in partnership with teams across MarComm, Digital, Referral Marketing, and Operations
Evaluate existing partner brand presence and marketing activity to develop strategic transition plans – including recommendations for timing, messaging, and asset updates across digital channels, referral outreach, and local marketing
Own updates to key marketing channels and tools, including:
Websites/location pages
Google Business Profiles (GMB)
Social media and directory listings
Marketing materials (flyers, rack cards, etc.)
Internal, patient, and referral partner communications
Tailor messaging and materials to reflect each brand’s voice and audience (orthopedic or pediatric)
Collaborate with design teams on any custom materials needed during the transition
Keep detailed project trackers and proactively manage timelines and handoffs
Support post-transition audits to ensure brand consistency and follow-through
Monitor clinic performance during and after brand transitions to ensure marketing momentum is sustained, flagging any risks or gaps early in collaboration with internal teams
Suggest ways to improve and streamline the rebrand process for future clinics
NOTE: This is a temporary position expected to last for a one-year assignment. This role focuses solely on the marketing-led brand transition process and does not oversee operational or clinical integration. While the current focus is on legacy clinic rebrands, the position is expected to evolve over time as that work concludes.
What You’ll Bring :
5+ years of experience in marketing, branding, or program/project management
Experience leading brand transitions or rebrands, especially in healthcare or multi-site organizations
Strong organizational and project management skills—you keep things moving and people aligned
Excellent communication skills—you can simplify complex updates and build strong relationships
Comfort navigating multiple priorities across teams with different needs and timelines
Familiarity with CMS platforms (e.g., WordPress), GMB, and tools like Brandfolder or project management software (e.g., Smartsheet)
A positive, solutions-focused mindset—you stay calm under pressure and keep others grounded
Bonus: Experience working with both pediatric and adult healthcare audiences
Why Ivy :
We’re a team of doers, helpers, and healers who believe in working together to make a real impact. At Ivy, your ideas matter, your growth is supported, and your work helps patients and communities across the country feel seen, heard, and cared for.
Best Employer: A prestigious honor to be recognized by Modern Healthcare, signifying excellence in our industry and providing an outstanding workplace culture.
Exceeding Expectations: Deliver best-in-class care and witness exceptional patient outcomes.
Incentives Galore: Eligibility for full benefits package beginning within your first month of employment. Generous PTO (Paid Time Off) plans and paid holidays.
Empowering Values: Live by values that prioritize teamwork, growth, and serving others.
Compensation ranges from an hourly rate of $38.46 to $48.08 based on experience.
We are an equal opportunity employer, committed to diversity and inclusion in all aspects of the recruiting and employment process. Actual salaries depend on a variety of factors, including experience, specialty, education, and organizational need. Any listed salary range or contractual rate does not include bonuses/incentive, differential pay, or other forms of compensation or benefits.
ivyrehab.com
Seniority level Mid-Senior level
Employment type Full-time
Job function Project Management and Information Technology
Industries Wellness and Fitness Services
#J-18808-Ljbffr