IBM
Senior Marketing Data Analyst - HashiCorp
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Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi‑cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities
HashiCorp (an IBM company) is looking for a data‑centric Sr. Marketing Data Analyst to join the Marketing Ops and Intelligence team. This opportunity is ideal for someone with a strong attention to detail, general analytics background, and concrete understanding of the Marketing function of a SaaS company including Salesforce, Marketo, SQL, and Tableau experience.
The HashiCorp Marketing Ops and Intelligence team plays a pivotal role in ensuring the seamless and efficient functioning of our go‑to‑market business across various marketing domains. Our team is dedicated to operationalizing market strategy, refining processes, and providing comprehensive reporting for teams focused on user acquisition, pipeline development, and revenue generation. Serving as a key decision‑making partner for the Marketing teams, we utilize data, insights, and forecasting to guide investment and resource allocation decisions. The Marketing Ops and Intelligence team operates in a cross‑functional manner, fostering close collaboration with Marketing stakeholders to address long‑term roadmaps and visions. Our ideal candidates are organized, process‑oriented, and possess a proven track record of successfully delivering high‑priority and high‑impact initiatives in a fast‑paced environment.
Responsibilities
General support for various Marketing domains
Pulling existing reporting
Making adjustments to meet changing business needs
Support Demand Gen with ad hoc campaign cleanup/backfill requests. For example, backfills on “Acquisition Program” for all Leads or campaign attribution details.
Utilize SQL to make changes to our Snowflake data tables and view
Use existing tables/views with additional requirements to add new fields using SQL logic
Compile analytics for external reporting into visually appealing slides, dashboards or PDFs (to Sales/other groups within HashiCorp)
Complete QA for our Tableau instance, dashboards, reporting and more
Support stakeholders with Attribution reporting to inform ROI recommendations
Help drive the operations behind our pipeline attribution project including
Campaign/membership backfills
Lead source attribution reporting
Campaign data synthesis
Preferred Education
Master's Degree
Required Technical And Professional Expertise
BI Tool knowledge – Tableau – creating dashboards to support business stakeholders, QA existing instance for optimization
Snowflake – basic understanding and comfortability writing queries that can be replicated in BI tools
SQL – basic SQL queries, as well as strong working knowledge of view development to support tableau builds
Salesforce – general knowledge as well as an understanding of back end objects to support system cleanup/backfill
Marketo – understanding of how Marketo & Salesforce align; Marketo reporting
Pipeline Attribution knowledge
Process and detail oriented
Analytical/systems thinking
Problem solving/Strategic thinking
Preferred Technical And Professional Experience
Familiarity with HashiCorp & IBM products and services
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Information Technology
Industries
IT Services and IT Consulting
#J-18808-Ljbffr
Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi‑cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities
HashiCorp (an IBM company) is looking for a data‑centric Sr. Marketing Data Analyst to join the Marketing Ops and Intelligence team. This opportunity is ideal for someone with a strong attention to detail, general analytics background, and concrete understanding of the Marketing function of a SaaS company including Salesforce, Marketo, SQL, and Tableau experience.
The HashiCorp Marketing Ops and Intelligence team plays a pivotal role in ensuring the seamless and efficient functioning of our go‑to‑market business across various marketing domains. Our team is dedicated to operationalizing market strategy, refining processes, and providing comprehensive reporting for teams focused on user acquisition, pipeline development, and revenue generation. Serving as a key decision‑making partner for the Marketing teams, we utilize data, insights, and forecasting to guide investment and resource allocation decisions. The Marketing Ops and Intelligence team operates in a cross‑functional manner, fostering close collaboration with Marketing stakeholders to address long‑term roadmaps and visions. Our ideal candidates are organized, process‑oriented, and possess a proven track record of successfully delivering high‑priority and high‑impact initiatives in a fast‑paced environment.
Responsibilities
General support for various Marketing domains
Pulling existing reporting
Making adjustments to meet changing business needs
Support Demand Gen with ad hoc campaign cleanup/backfill requests. For example, backfills on “Acquisition Program” for all Leads or campaign attribution details.
Utilize SQL to make changes to our Snowflake data tables and view
Use existing tables/views with additional requirements to add new fields using SQL logic
Compile analytics for external reporting into visually appealing slides, dashboards or PDFs (to Sales/other groups within HashiCorp)
Complete QA for our Tableau instance, dashboards, reporting and more
Support stakeholders with Attribution reporting to inform ROI recommendations
Help drive the operations behind our pipeline attribution project including
Campaign/membership backfills
Lead source attribution reporting
Campaign data synthesis
Preferred Education
Master's Degree
Required Technical And Professional Expertise
BI Tool knowledge – Tableau – creating dashboards to support business stakeholders, QA existing instance for optimization
Snowflake – basic understanding and comfortability writing queries that can be replicated in BI tools
SQL – basic SQL queries, as well as strong working knowledge of view development to support tableau builds
Salesforce – general knowledge as well as an understanding of back end objects to support system cleanup/backfill
Marketo – understanding of how Marketo & Salesforce align; Marketo reporting
Pipeline Attribution knowledge
Process and detail oriented
Analytical/systems thinking
Problem solving/Strategic thinking
Preferred Technical And Professional Experience
Familiarity with HashiCorp & IBM products and services
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Information Technology
Industries
IT Services and IT Consulting
#J-18808-Ljbffr