Goodwin Recruiting
Head of Marketing
Join a fast‑growing SaaS startup in the e‑commerce enablement space as the Head of Marketing. This exciting opportunity lets you build, lead, and scale a marketing engine for a company that develops beautifully designed, high‑converting UX tools used by top online brands. Ideal candidates are passionate about shaping the growth trajectory of a high‑potential tech product and building a marketing function from the ground up.
Benefits & Compensation
Competitive salary (110k‑150k) based on experience.
Comprehensive health, dental, and vision coverage.
Flexible work environment with opportunities for professional growth.
Collaborative culture that values innovation and creativity.
Requirements & Qualifications
5+ years of experience in marketing, ideally within SaaS, e‑commerce, or tech.
Proven track record of growing early‑stage startups or emerging brands.
Strong performance marketing skills and fluency in analytics.
Experience with lifecycle/CRM and customer retention programs.
Highly collaborative, hands‑on, and comfortable in an unstructured environment.
Exceptional communication and storytelling skills.
Data‑driven operator with a test‑iterate mindset.
Preferred Background & Skills
Experience in the Shopify ecosystem or e‑commerce marketing tools.
Experience building a marketing function from scratch.
Familiarity with attribution modeling and funnel analytics.
Day‑to‑Day Responsibilities
Lead the entire marketing function, focusing on growth, acquisition, lifecycle, and brand.
Build and mentor a small, high‑performance marketing team.
Own marketing strategy, funnel optimization, and performance analytics.
Launch data‑driven campaigns across paid, social, search, partnerships, and content.
Oversee lifecycle/CRM programs to improve retention and customer engagement.
Collaborate cross‑functionally with product, engineering, and leadership.
Manage budget forecasting, reporting, and marketing operations.
Develop messaging, content, and thought leadership for the brand.
Salary range: $110,000 to $150,000 per year. Location: New York, NY.
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Benefits & Compensation
Competitive salary (110k‑150k) based on experience.
Comprehensive health, dental, and vision coverage.
Flexible work environment with opportunities for professional growth.
Collaborative culture that values innovation and creativity.
Requirements & Qualifications
5+ years of experience in marketing, ideally within SaaS, e‑commerce, or tech.
Proven track record of growing early‑stage startups or emerging brands.
Strong performance marketing skills and fluency in analytics.
Experience with lifecycle/CRM and customer retention programs.
Highly collaborative, hands‑on, and comfortable in an unstructured environment.
Exceptional communication and storytelling skills.
Data‑driven operator with a test‑iterate mindset.
Preferred Background & Skills
Experience in the Shopify ecosystem or e‑commerce marketing tools.
Experience building a marketing function from scratch.
Familiarity with attribution modeling and funnel analytics.
Day‑to‑Day Responsibilities
Lead the entire marketing function, focusing on growth, acquisition, lifecycle, and brand.
Build and mentor a small, high‑performance marketing team.
Own marketing strategy, funnel optimization, and performance analytics.
Launch data‑driven campaigns across paid, social, search, partnerships, and content.
Oversee lifecycle/CRM programs to improve retention and customer engagement.
Collaborate cross‑functionally with product, engineering, and leadership.
Manage budget forecasting, reporting, and marketing operations.
Develop messaging, content, and thought leadership for the brand.
Salary range: $110,000 to $150,000 per year. Location: New York, NY.
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