Intuit
Manager 3, Marketing- Field Marketing (Experiential & Local)
Intuit, San Diego, California, United States, 92189
Manager 3, Marketing- Field Marketing (Experiential & Local)
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Manager 3, Marketing- Field Marketing (Experiential & Local)
role at
Intuit
Overview Intuit’s Consumer Group (CG), a team serving the needs of over 40+ million US consumers to file their annual tax returns, is looking for a Group Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation strategy. This role will focus on developing and executing local marketing campaigns to promote TurboTax's new 500+ retail store presence, delivering on the overall local marketing team strategy and fiscal year forecast targets. The Group Marketing Manager will oversee the strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations.
We're looking for a local activation marketplace expert with a passion for innovating, great collaboration skills, a test and learn mindset, and growth mindset. At Intuit, we're looking for people invigorated by our mission, values, and bringing prosperity to the world. This position is ideal for an individual with a passion for community building, a talent for event planning, and a proven ability to translate local marketing strategies into measurable results. The GTM Field Marketing Strategy Group Marketing Manager will report to the Director of Media & Performance Marketing based in San Diego, CA.
Responsibilities
Lead Field Marketing Strategy: Set the vision, roadmap, and priorities for Field Marketing—focusing on programs that drive growth, engagement, and long-term value for TurboTax.
Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go-to-Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives.
Drive Cross-Functional Collaboration: Closely partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy.
Analysis & Optimization: Monitor and track business results, report insights regularly to senior leadership in season, provide media recommendations/actions, and track learnings for mid- and end-of-season reporting.
Competitive/Market Analysis: Track competitive local creative messaging and media activity, draw implications for business strategy, and establish contingency and action plans. Work with business partners to determine the impact of competitive intelligence on broader business plans.
Budget Management/Forecasting: Partner with analytics and finance to support performance forecasting and results attribution.
Lead with Innovation: Stay ahead of trends, platforms and community behaviors. Identify new opportunities to drive cultural relevance and differentiate TurboTax.
Qualifications
10+ Years experience in a strategic leadership role in local channel marketing or agency/consulting, focusing on Experiential and Grassroots strategy. Must have led high-impact results for brands.
Bachelor's degree in Marketing or a related field.
Proven success in planning and executing local events that drive foot traffic.
Demonstrated ability to effectively engage media agencies and collaborate with cross-functional teams to develop strategic plans and insights.
Strong understanding of hyperlocal digital marketing tools and offline promotional tactics.
Exceptional project management and organizational skills.
Ability to work collaboratively with internal teams and external partners.
“Test & Learn” mindset with a track record of innovation; ability to translate customer insights into marketing activities that achieve tangible results.
Strong prioritization and organizational skills needed to drive and lead cross-functional initiatives in a highly matrixed, distributed, and fast-moving environment.
Excellent communication and interpersonal skills.
Flexibility to work evenings or weekends for events as required.
Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers.
Travel for industry networking, media, conferences, and related events.
BA/BS degree required; equivalent work experience considered.
Hybrid Role: 3 days in office / week.
Compensation & Benefits Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Bay Area California: $213,500 – $298,000
Southern California California: $203,500 – $275,500
Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit Careers | Benefits).
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Manager 3, Marketing- Field Marketing (Experiential & Local)
role at
Intuit
Overview Intuit’s Consumer Group (CG), a team serving the needs of over 40+ million US consumers to file their annual tax returns, is looking for a Group Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation strategy. This role will focus on developing and executing local marketing campaigns to promote TurboTax's new 500+ retail store presence, delivering on the overall local marketing team strategy and fiscal year forecast targets. The Group Marketing Manager will oversee the strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations.
We're looking for a local activation marketplace expert with a passion for innovating, great collaboration skills, a test and learn mindset, and growth mindset. At Intuit, we're looking for people invigorated by our mission, values, and bringing prosperity to the world. This position is ideal for an individual with a passion for community building, a talent for event planning, and a proven ability to translate local marketing strategies into measurable results. The GTM Field Marketing Strategy Group Marketing Manager will report to the Director of Media & Performance Marketing based in San Diego, CA.
Responsibilities
Lead Field Marketing Strategy: Set the vision, roadmap, and priorities for Field Marketing—focusing on programs that drive growth, engagement, and long-term value for TurboTax.
Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go-to-Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives.
Drive Cross-Functional Collaboration: Closely partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy.
Analysis & Optimization: Monitor and track business results, report insights regularly to senior leadership in season, provide media recommendations/actions, and track learnings for mid- and end-of-season reporting.
Competitive/Market Analysis: Track competitive local creative messaging and media activity, draw implications for business strategy, and establish contingency and action plans. Work with business partners to determine the impact of competitive intelligence on broader business plans.
Budget Management/Forecasting: Partner with analytics and finance to support performance forecasting and results attribution.
Lead with Innovation: Stay ahead of trends, platforms and community behaviors. Identify new opportunities to drive cultural relevance and differentiate TurboTax.
Qualifications
10+ Years experience in a strategic leadership role in local channel marketing or agency/consulting, focusing on Experiential and Grassroots strategy. Must have led high-impact results for brands.
Bachelor's degree in Marketing or a related field.
Proven success in planning and executing local events that drive foot traffic.
Demonstrated ability to effectively engage media agencies and collaborate with cross-functional teams to develop strategic plans and insights.
Strong understanding of hyperlocal digital marketing tools and offline promotional tactics.
Exceptional project management and organizational skills.
Ability to work collaboratively with internal teams and external partners.
“Test & Learn” mindset with a track record of innovation; ability to translate customer insights into marketing activities that achieve tangible results.
Strong prioritization and organizational skills needed to drive and lead cross-functional initiatives in a highly matrixed, distributed, and fast-moving environment.
Excellent communication and interpersonal skills.
Flexibility to work evenings or weekends for events as required.
Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers.
Travel for industry networking, media, conferences, and related events.
BA/BS degree required; equivalent work experience considered.
Hybrid Role: 3 days in office / week.
Compensation & Benefits Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Bay Area California: $213,500 – $298,000
Southern California California: $203,500 – $275,500
Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit Careers | Benefits).
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