Rippling
Senior Product Marketing Manager, Platform (Hybrid based in SF or NYC)
Rippling, New York, New York, us, 10261
Senior Product Marketing Manager, Platform (Hybrid based in SF or NYC)
You will be based in our San Francisco or New York City office and will be required to be in office 3x/week.
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example: with Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third‑party apps like Slack and Microsoft 365 – all within 90 seconds.
About the Role We’re looking for a Product Marketing Manager to translate Rippling’s products and platform capabilities into powerful, performance‑driven stories that inspire customers to act. This is not a traditional product marketing role; it’s a hands‑on marketing role for someone who can craft narratives, create assets, and ship campaigns that connect product innovation to customer outcomes. You’ll build and maintain a solutions and automation use‑case marketing engine that spans product demo videos, landing pages, emails, and a growing library of modular creative assets, all designed to drive engagement, adoption, and expansion.
Responsibilities
Develop and Own Solutions Marketing Frameworks
Build a use‑case and automation library that connects Rippling’s products to real customer problems and outcomes, with a strong focus on cross‑product use‑cases and automation.
Own the lifecycle of the use‑case library: build it, maintain it with new content, and make it engaging and “marketed,” not just documented.
Define messaging frameworks that position Rippling as a single, unified solution across people, spend, IT, and beyond.
Highlight automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a Slack message when a rep exceeds quota and automating bonus payouts upon VP approval).
Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints.
Create and Ship Performance Marketing Content
Write and produce emails, landing pages, ad copy, and coordinate demo videos that showcase Rippling’s value in an engaging, measurable way.
Translate complex product features into creative that converts, balancing clarity, storytelling, and performance.
Test, analyze, and iterate on messaging to improve engagement and conversion rates.
Develop content and campaigns around “automation recipes” or “playbooks” that demonstrate real‑world automations.
Work toward launching a public gallery of community‑authored automation playbooks that customers can browse, deploy, and share.
Lead Product‑Connected Creative Campaigns
Partner with GTM, brand, and product teams to identify marketing moments that align with feature launches or product updates.
Develop performance‑focused video content that highlights product functionality through a marketing lens.
Build scalable creative templates and narratives that can be reused across lifecycle and growth programs.
Launch “Automation of the Day” video content series for social media to showcase customer‑created playbooks.
Build engagement features such as leaderboards of top automations, newsletter spotlights, and awards programs recognizing the most innovative customer‑created playbooks.
Collaborate and Influence Across Teams
Work cross‑functionally with creative, product, and demand generation to align messaging across all channels.
Support customer and field marketing teams with tailored assets and positioning for specific audiences or industries.
Ensure the entire GTM org can articulate a consistent, compelling story about Rippling’s solutions.
Collaborate with customers and partners to co‑market automation playbooks and drive community‑led distribution.
Requirements
3+ years in product marketing, or growth marketing at a B2B SaaS company.
Strong copywriting and storytelling skills; you can write emails, scripts, and landing pages that drive measurable results.
Experience creating video or performance creative tied to product launches or campaigns.
Demonstrated ability to own the process end‑to‑end, from concepting and writing to testing and optimization.
Data‑informed and experiment‑oriented: you use insights to refine messaging and creative direction.
Ability to collaborate across marketing, creative, and product teams in a fast‑paced, iterative environment.
Growth mindset: eager to test, learn, and evolve Rippling’s marketing storytelling model.
Bonus Points
Experience developing short‑form product demo or feature videos for performance marketing.
Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS.
Portfolio of shipped marketing work, especially emails, landing pages, or campaign creative that shows both strategy and execution.
Experience building community‑led content libraries (e.g., playbooks, recipe galleries, or automation showcases).
Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com.
This role will receive a competitive salary + benefits + equity. The pay range for this role is $123,000 – $205,000 per year (US Tier 1).
#J-18808-Ljbffr
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example: with Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third‑party apps like Slack and Microsoft 365 – all within 90 seconds.
About the Role We’re looking for a Product Marketing Manager to translate Rippling’s products and platform capabilities into powerful, performance‑driven stories that inspire customers to act. This is not a traditional product marketing role; it’s a hands‑on marketing role for someone who can craft narratives, create assets, and ship campaigns that connect product innovation to customer outcomes. You’ll build and maintain a solutions and automation use‑case marketing engine that spans product demo videos, landing pages, emails, and a growing library of modular creative assets, all designed to drive engagement, adoption, and expansion.
Responsibilities
Develop and Own Solutions Marketing Frameworks
Build a use‑case and automation library that connects Rippling’s products to real customer problems and outcomes, with a strong focus on cross‑product use‑cases and automation.
Own the lifecycle of the use‑case library: build it, maintain it with new content, and make it engaging and “marketed,” not just documented.
Define messaging frameworks that position Rippling as a single, unified solution across people, spend, IT, and beyond.
Highlight automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a Slack message when a rep exceeds quota and automating bonus payouts upon VP approval).
Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints.
Create and Ship Performance Marketing Content
Write and produce emails, landing pages, ad copy, and coordinate demo videos that showcase Rippling’s value in an engaging, measurable way.
Translate complex product features into creative that converts, balancing clarity, storytelling, and performance.
Test, analyze, and iterate on messaging to improve engagement and conversion rates.
Develop content and campaigns around “automation recipes” or “playbooks” that demonstrate real‑world automations.
Work toward launching a public gallery of community‑authored automation playbooks that customers can browse, deploy, and share.
Lead Product‑Connected Creative Campaigns
Partner with GTM, brand, and product teams to identify marketing moments that align with feature launches or product updates.
Develop performance‑focused video content that highlights product functionality through a marketing lens.
Build scalable creative templates and narratives that can be reused across lifecycle and growth programs.
Launch “Automation of the Day” video content series for social media to showcase customer‑created playbooks.
Build engagement features such as leaderboards of top automations, newsletter spotlights, and awards programs recognizing the most innovative customer‑created playbooks.
Collaborate and Influence Across Teams
Work cross‑functionally with creative, product, and demand generation to align messaging across all channels.
Support customer and field marketing teams with tailored assets and positioning for specific audiences or industries.
Ensure the entire GTM org can articulate a consistent, compelling story about Rippling’s solutions.
Collaborate with customers and partners to co‑market automation playbooks and drive community‑led distribution.
Requirements
3+ years in product marketing, or growth marketing at a B2B SaaS company.
Strong copywriting and storytelling skills; you can write emails, scripts, and landing pages that drive measurable results.
Experience creating video or performance creative tied to product launches or campaigns.
Demonstrated ability to own the process end‑to‑end, from concepting and writing to testing and optimization.
Data‑informed and experiment‑oriented: you use insights to refine messaging and creative direction.
Ability to collaborate across marketing, creative, and product teams in a fast‑paced, iterative environment.
Growth mindset: eager to test, learn, and evolve Rippling’s marketing storytelling model.
Bonus Points
Experience developing short‑form product demo or feature videos for performance marketing.
Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS.
Portfolio of shipped marketing work, especially emails, landing pages, or campaign creative that shows both strategy and execution.
Experience building community‑led content libraries (e.g., playbooks, recipe galleries, or automation showcases).
Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com.
This role will receive a competitive salary + benefits + equity. The pay range for this role is $123,000 – $205,000 per year (US Tier 1).
#J-18808-Ljbffr