Sun Theory
This range is provided by Sun Theory. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $50,000.00/yr - $60,000.00/yr
About the Role We're seeking a dynamic Field Marketing Associate to serve as the vital link between our national marketing team and local market execution as a part of our Dialed In Gummies brand within the Sun Theory portfolio. This role is perfect for someone who thrives at the intersection of strategy and hands‑on implementation, bringing national cannabis marketing initiatives to life at the dispensary level.
Primary Responsibilities Event Management & Execution
Own and execute all local market events, product launches, and industry events
Coordinate event logistics from planning through post‑event analysis including venue selection, vendor management, and material coordination
Build and maintain relationships with dispensary partners to secure event opportunities
Manage event budgets and track ROI for all local activations
Serve as brand ambassador at events, delivering product knowledge and brand messaging
Partner with sales team to execute national marketing strategies at the local level
Provide on‑ground market intelligence and competitive insights to sales and marketing leadership
Support sales team with customer presentations, co‑marketing opportunities, and account‑specific initiatives
Coordinate sample distribution and promotional material delivery to accounts
Assist in achieving market penetration and sales goals through marketing support
Dispensary Merchandising & Brand Presence
Conduct regular dispensary visits to ensure brand standards and merchandising compliance
Install and maintain POS materials, displays, and promotional signage across assigned accounts
Audit product placement, inventory levels, and competitive shelf presence
Build relationships with dispensary managers and budtenders to maximize brand advocacy
Document merchandising through photos and maintain account visit records
Identify and resolve merchandising gaps or opportunities
Qualifications Required
1‑2 years of field marketing, brand activation, or retail marketing experience
Experience in the cannabis industry or highly regulated consumer goods sector strongly preferred
Proven track record of managing multiple accounts and projects simultaneously
Strong understanding of retail marketing, merchandising, and promotional strategies
Excellent communication and presentation skills with ability to influence at all organizational levels
Valid driver’s license and ability to travel regularly within assigned territory (up to 50%)
Must be 21+ and able to pass background check per state cannabis regulations
Preferred
Existing relationships within local cannabis retail community
Experience with event production and management
Proficiency in CRM systems, project management tools, and Microsoft Office/Google Suite
Knowledge of state-specific cannabis marketing regulations
Bilingual capabilities a plus in certain markets
Strategic thinking with tactical execution abilities
Relationship builder with strong interpersonal skills
Self‑motivated and comfortable working independently
Creative problem‑solver with adaptability in fast‑paced environments
Detail‑oriented with strong organization and time‑management skills
Collaborative team player with cross‑functional experience
Passionate about cannabis industry and culture
What We Offer
Competitive salary commensurate with experience
Comprehensive benefits package including health, dental, and vision insurance
Generous PTO and company holidays
Product allowance and employee discounts
Dynamic, collaborative work environment in a rapidly growing industry
Physical Requirements
Ability to lift and transport marketing materials up to 25 lbs
Frequent local travel required
Attendance at evening and weekend events as needed
Extended periods of standing during events and dispensary visits
Sun Theory is an equal opportunity employer committed to building a diverse and inclusive workplace. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.
This position requires compliance with all applicable state and local cannabis regulations. Employment is contingent upon successful completion of background check and compliance verification.
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Base pay range $50,000.00/yr - $60,000.00/yr
About the Role We're seeking a dynamic Field Marketing Associate to serve as the vital link between our national marketing team and local market execution as a part of our Dialed In Gummies brand within the Sun Theory portfolio. This role is perfect for someone who thrives at the intersection of strategy and hands‑on implementation, bringing national cannabis marketing initiatives to life at the dispensary level.
Primary Responsibilities Event Management & Execution
Own and execute all local market events, product launches, and industry events
Coordinate event logistics from planning through post‑event analysis including venue selection, vendor management, and material coordination
Build and maintain relationships with dispensary partners to secure event opportunities
Manage event budgets and track ROI for all local activations
Serve as brand ambassador at events, delivering product knowledge and brand messaging
Partner with sales team to execute national marketing strategies at the local level
Provide on‑ground market intelligence and competitive insights to sales and marketing leadership
Support sales team with customer presentations, co‑marketing opportunities, and account‑specific initiatives
Coordinate sample distribution and promotional material delivery to accounts
Assist in achieving market penetration and sales goals through marketing support
Dispensary Merchandising & Brand Presence
Conduct regular dispensary visits to ensure brand standards and merchandising compliance
Install and maintain POS materials, displays, and promotional signage across assigned accounts
Audit product placement, inventory levels, and competitive shelf presence
Build relationships with dispensary managers and budtenders to maximize brand advocacy
Document merchandising through photos and maintain account visit records
Identify and resolve merchandising gaps or opportunities
Qualifications Required
1‑2 years of field marketing, brand activation, or retail marketing experience
Experience in the cannabis industry or highly regulated consumer goods sector strongly preferred
Proven track record of managing multiple accounts and projects simultaneously
Strong understanding of retail marketing, merchandising, and promotional strategies
Excellent communication and presentation skills with ability to influence at all organizational levels
Valid driver’s license and ability to travel regularly within assigned territory (up to 50%)
Must be 21+ and able to pass background check per state cannabis regulations
Preferred
Existing relationships within local cannabis retail community
Experience with event production and management
Proficiency in CRM systems, project management tools, and Microsoft Office/Google Suite
Knowledge of state-specific cannabis marketing regulations
Bilingual capabilities a plus in certain markets
Strategic thinking with tactical execution abilities
Relationship builder with strong interpersonal skills
Self‑motivated and comfortable working independently
Creative problem‑solver with adaptability in fast‑paced environments
Detail‑oriented with strong organization and time‑management skills
Collaborative team player with cross‑functional experience
Passionate about cannabis industry and culture
What We Offer
Competitive salary commensurate with experience
Comprehensive benefits package including health, dental, and vision insurance
Generous PTO and company holidays
Product allowance and employee discounts
Dynamic, collaborative work environment in a rapidly growing industry
Physical Requirements
Ability to lift and transport marketing materials up to 25 lbs
Frequent local travel required
Attendance at evening and weekend events as needed
Extended periods of standing during events and dispensary visits
Sun Theory is an equal opportunity employer committed to building a diverse and inclusive workplace. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.
This position requires compliance with all applicable state and local cannabis regulations. Employment is contingent upon successful completion of background check and compliance verification.
#J-18808-Ljbffr