Dietz and Watson
Retail Marketing Manager
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Retail Marketing Manager
role at
Dietz & Watson .
Role will develop and execute strategic retail operation plans of in‑store marketing and sales initiatives, including, but not limited to, working cross departments to design and procure point‑of‑sale materials, new merchandising solutions, managing trade dollars for account specific promotions and activations, and retail selling events.
Key point of contact for retail business partners and national Account Managers.
Reports to the VP of Brand Strategy and VP of Sales and Marketing.
Responsibilities
Lead the strategic development and planning of all in‑store marketing and signage initiatives.
Develop and manage weekly, monthly and annual strategic plans for all marketing and in‑store signage based on merchandising initiatives, sales goals and shopper insights.
Collaborate with account and merchandising team to develop marketing plans, displays, promotions and events that foster customer engagement, drive traffic and increase sales.
Direct the entire in‑store campaign planning and execution lifecycle from inception to completion, including establishing budgets, writing business briefs and organizing the production and distribution of marketing and POS collateral.
Skills and Abilities
Strong understanding of consumer behavior marketing.
Strong communication skills for interaction with senior level customers and internal senior leadership.
Knowledge of current consumer retail sales and industry trends.
Manage, motivate, direct and coordinate activities of team members to meet and/or exceed sales/merchandising goals and objectives.
Creative and analytical thinking, communication, and negotiation skills.
Strong understanding of brand and retailer creative development and procurement process from concept to execution – in‑store displays, selling event activations and promotional sales programs.
Proficient with Microsoft Office.
Minimum Requirements
Bachelor’s degree in marketing or related field required.
Minimum 5 years of retail shopper marketing experience as well as promotional sales program execution experience required. Focus on CPG or food preferred.
Strategic thinking ability and creative development to bring breakthrough ideas to build brand in market.
Ability to handle multiple projects at once, detail oriented, and work well under pressure.
Superior customer service focus.
Working knowledge of basic PC applications (Microsoft Word, Excel, PowerPoint Outlook, etc.).
Excellent written and oral communication skills.
Ability to travel nationally up to 25% and work flexible hours including evenings and weekends.
Must have REAL ID or passport for travel.
“Can do” attitude with a strong drive for results.
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Retail Marketing Manager
role at
Dietz & Watson .
Role will develop and execute strategic retail operation plans of in‑store marketing and sales initiatives, including, but not limited to, working cross departments to design and procure point‑of‑sale materials, new merchandising solutions, managing trade dollars for account specific promotions and activations, and retail selling events.
Key point of contact for retail business partners and national Account Managers.
Reports to the VP of Brand Strategy and VP of Sales and Marketing.
Responsibilities
Lead the strategic development and planning of all in‑store marketing and signage initiatives.
Develop and manage weekly, monthly and annual strategic plans for all marketing and in‑store signage based on merchandising initiatives, sales goals and shopper insights.
Collaborate with account and merchandising team to develop marketing plans, displays, promotions and events that foster customer engagement, drive traffic and increase sales.
Direct the entire in‑store campaign planning and execution lifecycle from inception to completion, including establishing budgets, writing business briefs and organizing the production and distribution of marketing and POS collateral.
Skills and Abilities
Strong understanding of consumer behavior marketing.
Strong communication skills for interaction with senior level customers and internal senior leadership.
Knowledge of current consumer retail sales and industry trends.
Manage, motivate, direct and coordinate activities of team members to meet and/or exceed sales/merchandising goals and objectives.
Creative and analytical thinking, communication, and negotiation skills.
Strong understanding of brand and retailer creative development and procurement process from concept to execution – in‑store displays, selling event activations and promotional sales programs.
Proficient with Microsoft Office.
Minimum Requirements
Bachelor’s degree in marketing or related field required.
Minimum 5 years of retail shopper marketing experience as well as promotional sales program execution experience required. Focus on CPG or food preferred.
Strategic thinking ability and creative development to bring breakthrough ideas to build brand in market.
Ability to handle multiple projects at once, detail oriented, and work well under pressure.
Superior customer service focus.
Working knowledge of basic PC applications (Microsoft Word, Excel, PowerPoint Outlook, etc.).
Excellent written and oral communication skills.
Ability to travel nationally up to 25% and work flexible hours including evenings and weekends.
Must have REAL ID or passport for travel.
“Can do” attitude with a strong drive for results.
#J-18808-Ljbffr