Dietz and Watson
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Retail Marketing Manager
role at
Dietz and Watson .
Responsibilities The Retail Marketing Manager will be responsible for developing and executing strategic retail operation plans of in-store marketing and sales initiatives, including working cross‑departmentally to design and procure point-of-sale materials, new merchandising solutions, managing trade dollars for account-specific promotions and activations, and retail selling events. The Manager will serve as the key point of contact for our national retail business partner Account Managers and work closely with the sales department to ensure brand integrity and high‑impact marketing at the point of sale.
Lead the strategic development and planning of all in‑store marketing and signage initiatives.
Develop and manage weekly, monthly, and annual strategic plans for all marketing and in‑store signage based on merchandising initiatives, sales goals, and shopper insights.
Collaborate with account and merchandising teams to develop marketing plans, displays, promotions, and events that foster customer engagement, drive traffic, and increase sales.
Direct the entire in‑store campaign planning and execution lifecycle from inception to completion, establishing budgets, writing business briefs, organizing production and distribution of marketing and POS collateral.
Skills & Abilities
Strong understanding of consumer behavior marketing.
Strong communication skills for successful interaction with senior‑level customers and internal senior leadership.
Knowledge of current consumer retail sales and industry trends.
Ability to manage, motivate, direct, and coordinate activities of team members to meet and exceed sales/merchandising goals.
Creative and analytical thinking, communication, and negotiation skills.
Strong understanding of brand and retailer creative development and procurement processes from concept to execution.
Proficiency in Microsoft Office.
Qualification Standards
Bachelor’s degree in marketing or related field.
Minimum 5 years of retail shopper marketing experience and promotional sales program execution experience; CPG or food focus preferred.
Strategic thinking and creative development skills to bring breakthrough brand‑building ideas.
Ability to handle multiple projects, detail‑oriented, and work well under pressure.
Superior customer service focus.
Working knowledge of PC applications (Word, Excel, PowerPoint, Outlook, etc.).
Excellent written and oral communication skills.
Ability to travel nationally up to 25% and work flexible hours including evenings and weekends.
Must have REAL ID or passport for travel.
“Can do” attitude with a strong drive for results.
Employment Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Food and Beverage Manufacturing
Referrals increase your chances of interviewing at Dietz and Watson by 2x.
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Retail Marketing Manager
role at
Dietz and Watson .
Responsibilities The Retail Marketing Manager will be responsible for developing and executing strategic retail operation plans of in-store marketing and sales initiatives, including working cross‑departmentally to design and procure point-of-sale materials, new merchandising solutions, managing trade dollars for account-specific promotions and activations, and retail selling events. The Manager will serve as the key point of contact for our national retail business partner Account Managers and work closely with the sales department to ensure brand integrity and high‑impact marketing at the point of sale.
Lead the strategic development and planning of all in‑store marketing and signage initiatives.
Develop and manage weekly, monthly, and annual strategic plans for all marketing and in‑store signage based on merchandising initiatives, sales goals, and shopper insights.
Collaborate with account and merchandising teams to develop marketing plans, displays, promotions, and events that foster customer engagement, drive traffic, and increase sales.
Direct the entire in‑store campaign planning and execution lifecycle from inception to completion, establishing budgets, writing business briefs, organizing production and distribution of marketing and POS collateral.
Skills & Abilities
Strong understanding of consumer behavior marketing.
Strong communication skills for successful interaction with senior‑level customers and internal senior leadership.
Knowledge of current consumer retail sales and industry trends.
Ability to manage, motivate, direct, and coordinate activities of team members to meet and exceed sales/merchandising goals.
Creative and analytical thinking, communication, and negotiation skills.
Strong understanding of brand and retailer creative development and procurement processes from concept to execution.
Proficiency in Microsoft Office.
Qualification Standards
Bachelor’s degree in marketing or related field.
Minimum 5 years of retail shopper marketing experience and promotional sales program execution experience; CPG or food focus preferred.
Strategic thinking and creative development skills to bring breakthrough brand‑building ideas.
Ability to handle multiple projects, detail‑oriented, and work well under pressure.
Superior customer service focus.
Working knowledge of PC applications (Word, Excel, PowerPoint, Outlook, etc.).
Excellent written and oral communication skills.
Ability to travel nationally up to 25% and work flexible hours including evenings and weekends.
Must have REAL ID or passport for travel.
“Can do” attitude with a strong drive for results.
Employment Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Food and Beverage Manufacturing
Referrals increase your chances of interviewing at Dietz and Watson by 2x.
#J-18808-Ljbffr