AMN Healthcare
Senior Specialist, Digital Marketing
AMN Healthcare, San Diego, California, United States, 92189
Job Summary
The Senior Specialist, Digital Marketing plays a critical role in developing and executing integrated omni‑channel campaigns that deliver a seamless customer experience. The position combines strategic thinking with hands‑on execution, leveraging data‑driven insights to optimize performance across email, SMS, push notifications, and other digital channels. It requires strong technical expertise, leadership skills, and the ability to drive automation and innovation in digital workflows.
Key Responsibilities
Campaign Execution & Optimization
Develop, deploy, and optimize multi‑channel digital marketing campaigns across email, SMS, push notifications, and other platforms.
Ensure proper segmentation, suppression, and targeting for all communications.
Monitor campaign performance and provide actionable insights to stakeholders.
Strike Coverage & Crisis Communication
Serve as the primary marketing support for strike‑related communications, including daily schedules, transportation details, pay information, and other operational updates.
Manage real‑time, ad‑hoc deployments for urgent communications (e.g., crisis events, emergency updates).
Collaborate with internal teams to ensure timely and accurate messaging during high‑impact events.
Automation & Data Strategy
Identify opportunities for automation within strike and BAU campaigns.
Map data requirements and collaborate with technical teams to enable automated journeys using platforms like BlueShift.
Enhance data quality and audience targeting through integration with event management systems.
Leadership & Collaboration
Mentor specialists and promote best practices across the team.
Bridge gaps between marketing and sales teams to improve adoption of tools like Salesforce.
Drive change management and champion new technologies, including AI‑driven marketing solutions.
Reporting & Analysis
Build presentations and report on campaign success metrics for leadership.
Implement lead grading and scoring structures to improve targeting and conversion.
Qualifications
Education & Years of Experience
High School Diploma/GED plus 4–7 years of work experience / Bachelor's Degree | Preferred
Technical Expertise
Proficiency with omni‑channel marketing platforms (BlueShift, Pardot, Constant Contact, Salesforce, etc.).
Experience with email building (WYSIWYG) and familiarity with HTML and/or Liquid (preferred).
Strong Excel skills for database segmentation and reporting.
Strategic & Operational Skills
4–7+ years of experience in digital marketing with proven leadership in omni‑channel environments.
Demonstrated ability to develop, execute, and measure integrated campaigns.
Experience managing urgent and crisis communications in a fast‑paced environment.
Additional Competencies
Ability to train team members and promote adoption of marketing technologies.
Strong communication skills for cross‑functional collaboration.
Proactive learner with interest in emerging technologies such as AI.
Work Environment / Physical Requirements
Work is performed in an office/home office environment.
Team members must have the ability to operate standard office equipment and keyboards.
AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.
Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation
At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
Pay Rate $66,500 - $79,000 Salary
Final pay rate is dependent on experience, training, education, and location.
Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Marketing
Industries: Market Research and Marketing Services
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Key Responsibilities
Campaign Execution & Optimization
Develop, deploy, and optimize multi‑channel digital marketing campaigns across email, SMS, push notifications, and other platforms.
Ensure proper segmentation, suppression, and targeting for all communications.
Monitor campaign performance and provide actionable insights to stakeholders.
Strike Coverage & Crisis Communication
Serve as the primary marketing support for strike‑related communications, including daily schedules, transportation details, pay information, and other operational updates.
Manage real‑time, ad‑hoc deployments for urgent communications (e.g., crisis events, emergency updates).
Collaborate with internal teams to ensure timely and accurate messaging during high‑impact events.
Automation & Data Strategy
Identify opportunities for automation within strike and BAU campaigns.
Map data requirements and collaborate with technical teams to enable automated journeys using platforms like BlueShift.
Enhance data quality and audience targeting through integration with event management systems.
Leadership & Collaboration
Mentor specialists and promote best practices across the team.
Bridge gaps between marketing and sales teams to improve adoption of tools like Salesforce.
Drive change management and champion new technologies, including AI‑driven marketing solutions.
Reporting & Analysis
Build presentations and report on campaign success metrics for leadership.
Implement lead grading and scoring structures to improve targeting and conversion.
Qualifications
Education & Years of Experience
High School Diploma/GED plus 4–7 years of work experience / Bachelor's Degree | Preferred
Technical Expertise
Proficiency with omni‑channel marketing platforms (BlueShift, Pardot, Constant Contact, Salesforce, etc.).
Experience with email building (WYSIWYG) and familiarity with HTML and/or Liquid (preferred).
Strong Excel skills for database segmentation and reporting.
Strategic & Operational Skills
4–7+ years of experience in digital marketing with proven leadership in omni‑channel environments.
Demonstrated ability to develop, execute, and measure integrated campaigns.
Experience managing urgent and crisis communications in a fast‑paced environment.
Additional Competencies
Ability to train team members and promote adoption of marketing technologies.
Strong communication skills for cross‑functional collaboration.
Proactive learner with interest in emerging technologies such as AI.
Work Environment / Physical Requirements
Work is performed in an office/home office environment.
Team members must have the ability to operate standard office equipment and keyboards.
AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.
Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation
At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
Pay Rate $66,500 - $79,000 Salary
Final pay rate is dependent on experience, training, education, and location.
Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Marketing
Industries: Market Research and Marketing Services
#J-18808-Ljbffr