Acrisure
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Senior Director, Go to Market Marketing
role at
Acrisure
About Acrisure: A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting‑edge technology and top‑tier human support together, we connect clients with customised solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services, and more.
Job Summary Acrisure is seeking a
Senior Director, Go‑to‑Market (GTM) Strategy
to establish and lead a world‑class GTM function that turns strategy into commercial action. This leader will define the GTM vision, build the team and architect the frameworks, sales plays and launch programmes that accelerate new client acquisition, cross‑sell growth and multi‑product adoption. This highly cross‑functional role is pivotal to Acrisure’s transformation into a multi‑solution fintech platform. The Senior Director will partner deeply with Sales, Sales Enablement, Product Marketing, Creative, Field Marketing and Product to ensure every product, solution and campaign reaches the market with clarity, consistency and measurable revenue impact.
Responsibilities
Build and lead Acrisure’s GTM function: establish the GTM operating model, vision, team structure and cross‑functional rhythm of business. Build and scale the GTM organisation, bringing structure, discipline and execution excellence to a newly formed function.
Lead content strategy and commercial activation: translate segmentation, messaging and value propositions into actionable, prescriptive GTM strategies. Define multi‑product narratives and cross‑sell/upsell motions across insurance, payroll and fintech. Set and govern the content strategy, ensuring alignment across campaigns, collateral and sales plays. Own customer stories as strategic assets and ensure they are sourced, developed and deployed consistently across launches, plays and events.
Own customer journey architecture: define and operationalise end‑to‑end journeys for priority audiences, mapping how messaging, content and channels work together across life‑cycle stages. Partner with PMM, Field Marketing and Sales Enablement to activate journeys across touchpoints. Use journey insights to refine content needs, campaign sequencing and GTM strategy.
Launch planning & orchestration: build and maintain the launch playbook for new products, expansions and solution bundles. Lead cross‑functional launch readiness, ensuring alignment across PMM, SE, Creative, Field, Product and Divisions. Own timelines, decision gates, resourcing and post‑launch performance reviews.
Build sales plays, campaign frameworks and activation kits: create prescriptive plays that define who to target, what to say, what to send and how to follow up. Develop objection handling, narrative frameworks, customer‑story integration, talk tracks and commercial toolkits. Partner with Sales Enablement to deliver training, workshops and ongoing readiness.
Drive demand generation & field activation: develop multi‑channel campaign frameworks that drive pipeline, improve conversion and increase advisor productivity. Build webinars, events and activation programmes that deepen advisor adoption. Ensure Creative delivers compelling, journey‑aligned content.
Run data‑driven GTM performance and insight loops: measure the performance of plays, launches and campaigns; optimise based on insights. Feed client, competitive and field intelligence back into PMM, GTM and Product to shape future strategy.
Operate as a senior cross‑functional leader: serve as the connective tissue between PMM, SE, Creative, Field, Product and Sales leadership. Provide executive‑level clarity on priorities, trade‑offs and risks across GTM initiatives. Influence partners across a matrixed environment to drive alignment and coordinated execution.
Required Qualifications
Strong cross‑functional leader who builds trust and alignment with Sales, Product, SE, Creative and division leadership.
Exceptional communicator with the ability to simplify complexity, influence senior stakeholders and drive coordinated execution.
Strategic thinker skilled at turning GTM strategy into clear, prescriptive action for the field.
Deep experience crafting and executing sales plays, launch plans and GTM activation programmes.
Demonstrated ability to navigate ambiguity, build new functions and bring operating discipline to fast‑moving environments.
Strong analytical mindset with experience evaluating pipeline, campaign performance and ROI to guide decision‑making.
Proven ability to manage competing priorities, establish structure and drive clarity across cross‑functional teams.
Education and Experience
Bachelor’s degree in Marketing, Business, Communications or a related field (MBA a plus).
10+ years of experience in GTM, Product Marketing, Sales Strategy or revenue‑focused marketing roles—ideally in multi‑product or complex‑solutions businesses.
5+ years leading teams or large cross‑functional programmes, with demonstrated success influencing senior leadership.
Experience building or scaling GTM functions, frameworks or playbooks from the ground up.
Experience working directly with field sales organisations; insurance, financial services or fintech experience is a plus but not required.
Pay Details The base compensation range for this position is $225,080 – $411,102. This range reflects Acrisure’s good‑faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location and internal equity.
Candidates should be comfortable with an on‑site presence to support collaboration, team leadership and cross‑functional partnership.
Why Join Us At Acrisure, we’re building more than a business; we’re building a community where people can grow, thrive and make an impact. Our benefits are designed to support every dimension of your life, from health and finances to family and future.
Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health, Helen DeVos Children’s Hospital in Grand Rapids, Michigan, UPMC Children’s Hospital in Pittsburgh, Pennsylvania and Blythedale Children’s Hospital in Valhalla, New York.
Employee Benefits
Physical Wellness: comprehensive medical insurance, dental and vision insurance; life and disability insurance; fertility benefits; wellness resources and paid sick time.
Mental Wellness: generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Financial Wellness: immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits and employee discount programmes.
Family Care: paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options and pet insurance coverage.
… and so much more.
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, colour, religion, sex, national origin, disability or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
California residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.
Welcome, your new opportunity awaits you.
#J-18808-Ljbffr
Senior Director, Go to Market Marketing
role at
Acrisure
About Acrisure: A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting‑edge technology and top‑tier human support together, we connect clients with customised solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services, and more.
Job Summary Acrisure is seeking a
Senior Director, Go‑to‑Market (GTM) Strategy
to establish and lead a world‑class GTM function that turns strategy into commercial action. This leader will define the GTM vision, build the team and architect the frameworks, sales plays and launch programmes that accelerate new client acquisition, cross‑sell growth and multi‑product adoption. This highly cross‑functional role is pivotal to Acrisure’s transformation into a multi‑solution fintech platform. The Senior Director will partner deeply with Sales, Sales Enablement, Product Marketing, Creative, Field Marketing and Product to ensure every product, solution and campaign reaches the market with clarity, consistency and measurable revenue impact.
Responsibilities
Build and lead Acrisure’s GTM function: establish the GTM operating model, vision, team structure and cross‑functional rhythm of business. Build and scale the GTM organisation, bringing structure, discipline and execution excellence to a newly formed function.
Lead content strategy and commercial activation: translate segmentation, messaging and value propositions into actionable, prescriptive GTM strategies. Define multi‑product narratives and cross‑sell/upsell motions across insurance, payroll and fintech. Set and govern the content strategy, ensuring alignment across campaigns, collateral and sales plays. Own customer stories as strategic assets and ensure they are sourced, developed and deployed consistently across launches, plays and events.
Own customer journey architecture: define and operationalise end‑to‑end journeys for priority audiences, mapping how messaging, content and channels work together across life‑cycle stages. Partner with PMM, Field Marketing and Sales Enablement to activate journeys across touchpoints. Use journey insights to refine content needs, campaign sequencing and GTM strategy.
Launch planning & orchestration: build and maintain the launch playbook for new products, expansions and solution bundles. Lead cross‑functional launch readiness, ensuring alignment across PMM, SE, Creative, Field, Product and Divisions. Own timelines, decision gates, resourcing and post‑launch performance reviews.
Build sales plays, campaign frameworks and activation kits: create prescriptive plays that define who to target, what to say, what to send and how to follow up. Develop objection handling, narrative frameworks, customer‑story integration, talk tracks and commercial toolkits. Partner with Sales Enablement to deliver training, workshops and ongoing readiness.
Drive demand generation & field activation: develop multi‑channel campaign frameworks that drive pipeline, improve conversion and increase advisor productivity. Build webinars, events and activation programmes that deepen advisor adoption. Ensure Creative delivers compelling, journey‑aligned content.
Run data‑driven GTM performance and insight loops: measure the performance of plays, launches and campaigns; optimise based on insights. Feed client, competitive and field intelligence back into PMM, GTM and Product to shape future strategy.
Operate as a senior cross‑functional leader: serve as the connective tissue between PMM, SE, Creative, Field, Product and Sales leadership. Provide executive‑level clarity on priorities, trade‑offs and risks across GTM initiatives. Influence partners across a matrixed environment to drive alignment and coordinated execution.
Required Qualifications
Strong cross‑functional leader who builds trust and alignment with Sales, Product, SE, Creative and division leadership.
Exceptional communicator with the ability to simplify complexity, influence senior stakeholders and drive coordinated execution.
Strategic thinker skilled at turning GTM strategy into clear, prescriptive action for the field.
Deep experience crafting and executing sales plays, launch plans and GTM activation programmes.
Demonstrated ability to navigate ambiguity, build new functions and bring operating discipline to fast‑moving environments.
Strong analytical mindset with experience evaluating pipeline, campaign performance and ROI to guide decision‑making.
Proven ability to manage competing priorities, establish structure and drive clarity across cross‑functional teams.
Education and Experience
Bachelor’s degree in Marketing, Business, Communications or a related field (MBA a plus).
10+ years of experience in GTM, Product Marketing, Sales Strategy or revenue‑focused marketing roles—ideally in multi‑product or complex‑solutions businesses.
5+ years leading teams or large cross‑functional programmes, with demonstrated success influencing senior leadership.
Experience building or scaling GTM functions, frameworks or playbooks from the ground up.
Experience working directly with field sales organisations; insurance, financial services or fintech experience is a plus but not required.
Pay Details The base compensation range for this position is $225,080 – $411,102. This range reflects Acrisure’s good‑faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location and internal equity.
Candidates should be comfortable with an on‑site presence to support collaboration, team leadership and cross‑functional partnership.
Why Join Us At Acrisure, we’re building more than a business; we’re building a community where people can grow, thrive and make an impact. Our benefits are designed to support every dimension of your life, from health and finances to family and future.
Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health, Helen DeVos Children’s Hospital in Grand Rapids, Michigan, UPMC Children’s Hospital in Pittsburgh, Pennsylvania and Blythedale Children’s Hospital in Valhalla, New York.
Employee Benefits
Physical Wellness: comprehensive medical insurance, dental and vision insurance; life and disability insurance; fertility benefits; wellness resources and paid sick time.
Mental Wellness: generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Financial Wellness: immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits and employee discount programmes.
Family Care: paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options and pet insurance coverage.
… and so much more.
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, colour, religion, sex, national origin, disability or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
California residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.
Welcome, your new opportunity awaits you.
#J-18808-Ljbffr