Texas Staffing
Vice President Of Marketing
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Vice President of Marketing within PNC's Linga organization, you will be based in Naples, FL, Pittsburgh, PA or Dallas, TX.
Job Description
Manages and leads the team who is responsible for the development and execution of integrated, multi‑channel strategic marketing plans for one or more products / initiatives / channels.
Provides strong focus to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Makes determinations and gains alignment on business and marketing objectives, product and business value propositions and market segments by analyzing competitive intelligence and consumer and business insights to drive growth strategies.
Enables the team to translate desired business outcomes into marketing strategy and executes marketing programs / initiatives that may include advertising, sales content and internal communications.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to :
Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
Live the Values - Role models our values with transparency and courage.
Enable Change - Takes action to drive change and innovation that will transform our business.
Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.
Qualifications
Preferred Skills : Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results‑Oriented
Competencies : Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Matrix Management, Problem Solving
Work Experience : Roles at this level typically require a university / college degree, with 5+ years of industry‑relevant experience. At least 3 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education : Bachelors
Certifications : No Required Certification(s)
Licenses : No Required License(s)
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Job Description
Manages and leads the team who is responsible for the development and execution of integrated, multi‑channel strategic marketing plans for one or more products / initiatives / channels.
Provides strong focus to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Makes determinations and gains alignment on business and marketing objectives, product and business value propositions and market segments by analyzing competitive intelligence and consumer and business insights to drive growth strategies.
Enables the team to translate desired business outcomes into marketing strategy and executes marketing programs / initiatives that may include advertising, sales content and internal communications.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to :
Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
Live the Values - Role models our values with transparency and courage.
Enable Change - Takes action to drive change and innovation that will transform our business.
Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.
Qualifications
Preferred Skills : Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results‑Oriented
Competencies : Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Matrix Management, Problem Solving
Work Experience : Roles at this level typically require a university / college degree, with 5+ years of industry‑relevant experience. At least 3 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education : Bachelors
Certifications : No Required Certification(s)
Licenses : No Required License(s)
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