PNC
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued, and have an opportunity to contribute to the company’s success. As a Vice President of Marketing within PNC's Linga organization, you will be based in Naples, FL, Pittsburgh, PA, or Dallas, TX. Job Profile
R201491. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description
Manages and leads the team responsible for developing and executing integrated, multi‑channel strategic marketing plans for one or more products/initiatives/channels. Provides strong focus on acquiring, growing, and retaining customers to support the product lifecycle and business goals. Determines and aligns business and marketing objectives, product and business value propositions, and market segments by analyzing competitive intelligence and consumer/business insights to drive growth strategies. Enables the team to translate desired business outcomes into marketing strategies and executes marketing programs/initiatives that may include advertising, sales content, and internal communications. Coordinates and influences complex multi‑functional program teams and ensures data is synthesized and leveraged effectively. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Manages activities including coordination with legal, compliance, finance, risk, and other key partners. Responsible for performance management, continuous coaching, and development of employees to ensure business results and adaptation to evolving strategies and industry changes. Employee Attributes
Customer Focused – knowledgeable of values and practices that align customer needs and satisfaction as primary considerations in all business decisions. Managing Risk – assesses and effectively manages all risks associated with business objectives and activities to ensure adherence to PNC's Enterprise Risk Management Framework. Managerial Expectations
Include Intentionally – cultivates diverse teams and inclusive workplaces to expand thinking. Live the Values – role models our values with transparency and courage. Enable Change – takes action to drive change and innovation that transforms our business. Achieve Results – takes personal ownership to deliver results, empowering and trusting others in decision making. Develop the Best – raises the bar with every talent decision and guides the achievement of all employees and customers. Qualifications
Preferred Skills
– Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results‑Oriented Competencies
– Business Acumen, Business Data Analysis, Collaboration, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Matrix Management, Problem Solving Work Experience
– Typically requires a university/college degree with 5+ years of industry‑relevant experience and at least 3 years of prior management experience. Equivalent combinations of education, certification, and experience may be considered. Education
– Bachelor's degree Certifications
– None required Licenses
– None required Benefits
PNC offers a comprehensive range of benefits, including medical/prescription drug coverage, dental and vision options, life insurance, disability protection, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement, educational assistance, a robust wellness program, paid time off, maternity/parental leave, holidays, and vacation days. Disability Accommodations Statement
If accommodation is required to participate in the application process, please contact us via email at
AccommodationRequest@pnc.com
and include “accommodation request” in the subject line, your name, the job ID, and preferred contact method. Applicants may also call 877‑968‑7762 and say “Workday.” All information provided will be kept confidential and used only to the extent required to provide reasonable accommodations. Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other protected categories. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA), the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act), and/or the Financial Industry Regulatory Authority (FINRA). California Residents
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. Seniority Level
Not Applicable Employment Type
Full‑time Job Function
Other Additional Information
Referrals increase your chances of interviewing at PNC by 2×.
#J-18808-Ljbffr
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued, and have an opportunity to contribute to the company’s success. As a Vice President of Marketing within PNC's Linga organization, you will be based in Naples, FL, Pittsburgh, PA, or Dallas, TX. Job Profile
R201491. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description
Manages and leads the team responsible for developing and executing integrated, multi‑channel strategic marketing plans for one or more products/initiatives/channels. Provides strong focus on acquiring, growing, and retaining customers to support the product lifecycle and business goals. Determines and aligns business and marketing objectives, product and business value propositions, and market segments by analyzing competitive intelligence and consumer/business insights to drive growth strategies. Enables the team to translate desired business outcomes into marketing strategies and executes marketing programs/initiatives that may include advertising, sales content, and internal communications. Coordinates and influences complex multi‑functional program teams and ensures data is synthesized and leveraged effectively. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Manages activities including coordination with legal, compliance, finance, risk, and other key partners. Responsible for performance management, continuous coaching, and development of employees to ensure business results and adaptation to evolving strategies and industry changes. Employee Attributes
Customer Focused – knowledgeable of values and practices that align customer needs and satisfaction as primary considerations in all business decisions. Managing Risk – assesses and effectively manages all risks associated with business objectives and activities to ensure adherence to PNC's Enterprise Risk Management Framework. Managerial Expectations
Include Intentionally – cultivates diverse teams and inclusive workplaces to expand thinking. Live the Values – role models our values with transparency and courage. Enable Change – takes action to drive change and innovation that transforms our business. Achieve Results – takes personal ownership to deliver results, empowering and trusting others in decision making. Develop the Best – raises the bar with every talent decision and guides the achievement of all employees and customers. Qualifications
Preferred Skills
– Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results‑Oriented Competencies
– Business Acumen, Business Data Analysis, Collaboration, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Matrix Management, Problem Solving Work Experience
– Typically requires a university/college degree with 5+ years of industry‑relevant experience and at least 3 years of prior management experience. Equivalent combinations of education, certification, and experience may be considered. Education
– Bachelor's degree Certifications
– None required Licenses
– None required Benefits
PNC offers a comprehensive range of benefits, including medical/prescription drug coverage, dental and vision options, life insurance, disability protection, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement, educational assistance, a robust wellness program, paid time off, maternity/parental leave, holidays, and vacation days. Disability Accommodations Statement
If accommodation is required to participate in the application process, please contact us via email at
AccommodationRequest@pnc.com
and include “accommodation request” in the subject line, your name, the job ID, and preferred contact method. Applicants may also call 877‑968‑7762 and say “Workday.” All information provided will be kept confidential and used only to the extent required to provide reasonable accommodations. Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other protected categories. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA), the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act), and/or the Financial Industry Regulatory Authority (FINRA). California Residents
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. Seniority Level
Not Applicable Employment Type
Full‑time Job Function
Other Additional Information
Referrals increase your chances of interviewing at PNC by 2×.
#J-18808-Ljbffr