23andMe
Senior Director, Performance and Growth Marketing
23andMe, Palo Alto, California, United States, 94306
Senior Director, Performance and Growth Marketing
We are a nonprofit medical research organization that enables people everywhere to access their genetic information, learn about themselves, and participate in the world’s largest crowdsourced research initiative. The Institute’s mission is to be the world’s most significant contributor to scientific advancement, uniting people with the common goal of improving health and deepening our understanding of DNA — the code of life.
Opportunity We’re seeking a
Senior Director of Performance and Growth Marketing
who is part scientist, part strategist, and part scrappy growth hacker. You live and breathe experimentation, velocity, and measurable impact. You know how to build momentum with tiny budgets, test your way to insights, and harness data, AI, and emerging channels to reach new audiences efficiently. This isn’t a “big brand, big budget” job — it’s a
build, test, learn, and scale
role. You will architect a modern, agile growth system built on rapid experimentation, constantly seeking to improve our LTV/CAC ratio. You will lead a high‑velocity growth organization, manage the Director of Growth Marketing and the Director of Acquisition, Retail, and International Marketing, and empower this team and external partners to build, optimize, and scale a global, data‑driven performance engine.
What You’ll Do
Architect the global growth engine — design structure, measurement, and optimization framework, and govern a multi‑channel performance marketing system, including budget allocation, attribution modeling, and inter‑channel dependency.
Run high‑velocity experimentation — implement a rigorous acquisition and conversion framework for A/B and multivariate testing across messaging, creative, and audience segments.
Lead the implementation of Generative AI and Automation across the funnel — from synthetic audience creation and predictive targeting to dynamic creative optimization and emerging search platforms.
Drive full‑funnel performance — from efficient acquisition to activation and conversion, establishing an incrementality framework that shifts from a ROAS mindset to an LTV/CAC optimization model.
Turn data into direction — create tight feedback loops between analytics, creative, and channel execution.
Drive cross‑functional strategy — collaborate with Brand, Product, Engineering, and Data Science to translate growth insights into business strategy, product roadmaps, and long‑term positioning.
Build a culture of learning and trust — mentor your team to think in terms of hypotheses, experiments, and outcomes, scaling growth efficiently while maintaining customer trust and regulatory compliance.
Roll up your sleeves and drive execution — operate with a lean, ownership‑driven mindset, taking an executive player‑coach role.
What You’ll Bring
10–12+ years of highly relevant experience, with at least 3–5 years operating as a hands‑on executive who successfully architected and efficiently scaled a multi‑channel performance engine in a high‑growth, resource‑constrained environment.
Proven success scaling efficiently — you’ve grown measurable outcomes without massive budgets.
Deep knowledge of paid search, paid social, display, programmatic, affiliate, and influencer ecosystems, with curiosity about emerging channels.
Strong analytics and data literacy — fluent in CAC, LTV, ROAS, incrementality, and attribution models, translating data into strategy.
Demonstrated success leveraging advanced AI/ML capabilities to drive performance, and familiarity with the strategic implications of Generative AI in customer acquisition.
A test‑and‑learn mindset — you move fast, build frameworks for experimentation, and know when to scale or kill a test.
Excellent collaborator — you rally creative, product, and executive teams around data‑backed insights.
Passion for 23andMe’s mission — you believe in empowering people with access to their health and genetic information.
Preferred Experience
Experience with performance marketing platforms and tools.
Familiarity with analytics and experimentation platforms.
Hands‑on experience with AI‑powered marketing tools for creative generation, predictive targeting, and synthetic audiences.
Experience with geo‑targeted campaigns, local activation, or hyper‑personalized messaging.
Comfort managing multi‑million‑dollar budgets, prioritizing channels with maximum ROI, and reporting performance at the executive level.
Experience leading small, high‑velocity growth teams, balancing hands‑on execution with strategic planning.
About Us 23andMe, headquartered in California, is a leading consumer genetics and research company. The company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports, and it has created the world’s largest crowdsourced platform for genetic research, with 80% of its customers electing to participate.
Pay Transparency We take a market‑based approach to pay, and amounts will vary depending on your geographic location. The starting pay range for a candidate based in the San Francisco Bay Area is $275,000—$350,000 USD.
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Opportunity We’re seeking a
Senior Director of Performance and Growth Marketing
who is part scientist, part strategist, and part scrappy growth hacker. You live and breathe experimentation, velocity, and measurable impact. You know how to build momentum with tiny budgets, test your way to insights, and harness data, AI, and emerging channels to reach new audiences efficiently. This isn’t a “big brand, big budget” job — it’s a
build, test, learn, and scale
role. You will architect a modern, agile growth system built on rapid experimentation, constantly seeking to improve our LTV/CAC ratio. You will lead a high‑velocity growth organization, manage the Director of Growth Marketing and the Director of Acquisition, Retail, and International Marketing, and empower this team and external partners to build, optimize, and scale a global, data‑driven performance engine.
What You’ll Do
Architect the global growth engine — design structure, measurement, and optimization framework, and govern a multi‑channel performance marketing system, including budget allocation, attribution modeling, and inter‑channel dependency.
Run high‑velocity experimentation — implement a rigorous acquisition and conversion framework for A/B and multivariate testing across messaging, creative, and audience segments.
Lead the implementation of Generative AI and Automation across the funnel — from synthetic audience creation and predictive targeting to dynamic creative optimization and emerging search platforms.
Drive full‑funnel performance — from efficient acquisition to activation and conversion, establishing an incrementality framework that shifts from a ROAS mindset to an LTV/CAC optimization model.
Turn data into direction — create tight feedback loops between analytics, creative, and channel execution.
Drive cross‑functional strategy — collaborate with Brand, Product, Engineering, and Data Science to translate growth insights into business strategy, product roadmaps, and long‑term positioning.
Build a culture of learning and trust — mentor your team to think in terms of hypotheses, experiments, and outcomes, scaling growth efficiently while maintaining customer trust and regulatory compliance.
Roll up your sleeves and drive execution — operate with a lean, ownership‑driven mindset, taking an executive player‑coach role.
What You’ll Bring
10–12+ years of highly relevant experience, with at least 3–5 years operating as a hands‑on executive who successfully architected and efficiently scaled a multi‑channel performance engine in a high‑growth, resource‑constrained environment.
Proven success scaling efficiently — you’ve grown measurable outcomes without massive budgets.
Deep knowledge of paid search, paid social, display, programmatic, affiliate, and influencer ecosystems, with curiosity about emerging channels.
Strong analytics and data literacy — fluent in CAC, LTV, ROAS, incrementality, and attribution models, translating data into strategy.
Demonstrated success leveraging advanced AI/ML capabilities to drive performance, and familiarity with the strategic implications of Generative AI in customer acquisition.
A test‑and‑learn mindset — you move fast, build frameworks for experimentation, and know when to scale or kill a test.
Excellent collaborator — you rally creative, product, and executive teams around data‑backed insights.
Passion for 23andMe’s mission — you believe in empowering people with access to their health and genetic information.
Preferred Experience
Experience with performance marketing platforms and tools.
Familiarity with analytics and experimentation platforms.
Hands‑on experience with AI‑powered marketing tools for creative generation, predictive targeting, and synthetic audiences.
Experience with geo‑targeted campaigns, local activation, or hyper‑personalized messaging.
Comfort managing multi‑million‑dollar budgets, prioritizing channels with maximum ROI, and reporting performance at the executive level.
Experience leading small, high‑velocity growth teams, balancing hands‑on execution with strategic planning.
About Us 23andMe, headquartered in California, is a leading consumer genetics and research company. The company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports, and it has created the world’s largest crowdsourced platform for genetic research, with 80% of its customers electing to participate.
Pay Transparency We take a market‑based approach to pay, and amounts will vary depending on your geographic location. The starting pay range for a candidate based in the San Francisco Bay Area is $275,000—$350,000 USD.
#J-18808-Ljbffr