Confidential
Vice President, Digital Marketing & Social Media
The Vice President is a senior executive with industry-specific expertise and the entrepreneurial spirit to develop new business opportunities while driving the firm’s performance through strong client management, new business generation, and talent development. With deep expertise in social media and digital marketing, the senior executive plays a critical role in leading cross‑functional businesses and strategic initiatives and provides cutting‑edge products to support the clients’ and the firm’s mid‑to‑long‑term strategic business objectives. Serves as a role model and mentor, ensuring top‑tier talent and overseeing key clients and financial metrics, including contribution, working capital, and overall team performance. They innovate and adopt new approaches that strengthen the firm’s digital marketing capabilities and enhance client revenue opportunities, demonstrating resilience and the ability to drive business in any market environment. Responsibilities
Identifies and capitalizes on emerging market trends and opportunities, driving innovative solutions to expand the business footprint. Identify emerging market trends and pursue new business opportunities through networking, events, outreach, and strong RFP leadership. Drive strategy, budgeting, and execution for media buying across major platforms (Facebook, Instagram, Google SEM/SEO/Display, social ads). Lead all business development efforts, setting and achieving profitable goals aligned with company priorities. Provide advanced digital and social expertise while overseeing high‑quality, efficient operational and financial performance. Develop strategic digital programs and solutions for new and existing clients, offering informed counsel and acting quickly on feedback. Build and grow senior‑level client relationships and manage practice profitability and KPIs. Use analytics, dashboards, and insights to guide strategic decisions and business growth. Lead cross‑functional initiatives that enhance offerings and drive long‑term client value. Mentor, coach, and develop staff, ensuring accountability, skill growth, and strong performance. Commit to continuous leadership development and adopt innovative methods that strengthen the firm’s digital capabilities and client revenue opportunities. Collaborate with clients and internal teams to create integrated strategies and solutions. Skills
Proficiency on generating leads as well as developing attractive business pitches to create new business opportunities to the firm. Ability to identify organic growth with existing and potential clients. Ability to lead and manage multiple complex projects. Exceptional leadership skills. Strong management skills – ability to hire, develop, manage and retain staff. Well versed in internet culture. Critical thinking and numbers oriented (i.e. most comfortable using hard data to drive decision‑making). Savvy‑ness in using social/digital platforms, as well as mobile devices. Ability to complete activities under an assigned budget. Independent, creative spirit, and the ability to do things differently and feels comfortable outside the comfort zone. High awareness re: attention to detail (especially in deliverables). Excellent interpersonal skills. Ability to generate ideas and think creatively. Ability to manage up and optimize the work produced by the team. Ability to prioritize and execute multiple tasks simultaneously, and work well under pressure. Ability to establish relationships with vendors, industry analysts, and channel owners. Excellent project management skills, as well as event management skills. High level of proficiency in business presentation skills. Experience & Qualifications
12–15 years of experience in professional services, digital, social media, PR, marketing, advertising, media, communications, or equivalent client‑side roles. BA/BS required; graduate degree in business or a relevant specialty preferred. Proven track record of building and expanding new business relationships. Strong understanding of professional services/consultancy models. Deep expertise in social media and digital marketing. Hands‑on experience executing Paid, Owned, and Earned strategies. Advanced knowledge of social and digital channels, plus traditional and non‑traditional paid media formats. Strong understanding of traditional and non‑traditional media publishers. Seniority level
Executive Employment type
Full‑time Job function
Marketing, Consulting, and Public Relations Industries
Public Relations and Communications Services, Marketing Services, and Business Consulting and Services
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The Vice President is a senior executive with industry-specific expertise and the entrepreneurial spirit to develop new business opportunities while driving the firm’s performance through strong client management, new business generation, and talent development. With deep expertise in social media and digital marketing, the senior executive plays a critical role in leading cross‑functional businesses and strategic initiatives and provides cutting‑edge products to support the clients’ and the firm’s mid‑to‑long‑term strategic business objectives. Serves as a role model and mentor, ensuring top‑tier talent and overseeing key clients and financial metrics, including contribution, working capital, and overall team performance. They innovate and adopt new approaches that strengthen the firm’s digital marketing capabilities and enhance client revenue opportunities, demonstrating resilience and the ability to drive business in any market environment. Responsibilities
Identifies and capitalizes on emerging market trends and opportunities, driving innovative solutions to expand the business footprint. Identify emerging market trends and pursue new business opportunities through networking, events, outreach, and strong RFP leadership. Drive strategy, budgeting, and execution for media buying across major platforms (Facebook, Instagram, Google SEM/SEO/Display, social ads). Lead all business development efforts, setting and achieving profitable goals aligned with company priorities. Provide advanced digital and social expertise while overseeing high‑quality, efficient operational and financial performance. Develop strategic digital programs and solutions for new and existing clients, offering informed counsel and acting quickly on feedback. Build and grow senior‑level client relationships and manage practice profitability and KPIs. Use analytics, dashboards, and insights to guide strategic decisions and business growth. Lead cross‑functional initiatives that enhance offerings and drive long‑term client value. Mentor, coach, and develop staff, ensuring accountability, skill growth, and strong performance. Commit to continuous leadership development and adopt innovative methods that strengthen the firm’s digital capabilities and client revenue opportunities. Collaborate with clients and internal teams to create integrated strategies and solutions. Skills
Proficiency on generating leads as well as developing attractive business pitches to create new business opportunities to the firm. Ability to identify organic growth with existing and potential clients. Ability to lead and manage multiple complex projects. Exceptional leadership skills. Strong management skills – ability to hire, develop, manage and retain staff. Well versed in internet culture. Critical thinking and numbers oriented (i.e. most comfortable using hard data to drive decision‑making). Savvy‑ness in using social/digital platforms, as well as mobile devices. Ability to complete activities under an assigned budget. Independent, creative spirit, and the ability to do things differently and feels comfortable outside the comfort zone. High awareness re: attention to detail (especially in deliverables). Excellent interpersonal skills. Ability to generate ideas and think creatively. Ability to manage up and optimize the work produced by the team. Ability to prioritize and execute multiple tasks simultaneously, and work well under pressure. Ability to establish relationships with vendors, industry analysts, and channel owners. Excellent project management skills, as well as event management skills. High level of proficiency in business presentation skills. Experience & Qualifications
12–15 years of experience in professional services, digital, social media, PR, marketing, advertising, media, communications, or equivalent client‑side roles. BA/BS required; graduate degree in business or a relevant specialty preferred. Proven track record of building and expanding new business relationships. Strong understanding of professional services/consultancy models. Deep expertise in social media and digital marketing. Hands‑on experience executing Paid, Owned, and Earned strategies. Advanced knowledge of social and digital channels, plus traditional and non‑traditional paid media formats. Strong understanding of traditional and non‑traditional media publishers. Seniority level
Executive Employment type
Full‑time Job function
Marketing, Consulting, and Public Relations Industries
Public Relations and Communications Services, Marketing Services, and Business Consulting and Services
#J-18808-Ljbffr