Itential
Head of Growth & AI Marketing at Itential
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Head of Growth & AI Marketing
role at
Itential .
Own the AI Powered Marketing Pipeline Engine that Fuels Our Revenue.
Are you a data driven, AI native marketer who gets excited about conversion rates, pipeline attribution, and running sophisticated growth experiments with real revenue stakes? As our Head of Growth & AI Marketing, you will own the marketing pipeline engine that powers Itential’s growth, using AI to optimize everything from targeting and sequencing to creative, experimentation, and measurement. You will orchestrate programs across ABM, digital acquisition, outbound, and field aligned motions, combining human insight with AI driven intelligence to build a faster, smarter, and more predictive pipeline machine. This is a leadership-level individual contributor role designed for a highly senior operator who leads through influence rather than headcount.
Your Impact at Itential As our Head of Growth & AI Marketing, you will build and run the marketing engine responsible for generating and accelerating pipeline across segments. You’ll orchestrate ABM programs, targeted digital acquisition, outbound coordination, and field aligned efforts while using AI to enhance every step of the process - from identifying in-market accounts to personalizing outreach, predicting pipeline coverage gaps, and optimizing program performance in real time.
You’ll apply AI native workflows to enrich buying committee data, prioritize accounts, automate repetitive execution, and accelerate experimentation across channels. This includes using AI to improve segmentation, message testing, channel mix decisions, and multi touch attribution models, ensuring that every investment ladders back to measurable pipeline impact.
Working in close partnership with Sales, Business Development, Product Marketing, RevOps, and Marketing, you'll align programs to revenue goals and ensure every signal, campaign, and touchpoint supports pipeline momentum. Your ability to lead through influence while staying hands on will allow you to unify cross functional teams around account strategy, while your AI driven optimization will reshape how we attract, engage, and convert enterprise buyers in the network automation space.
Technologies You'll Master
Paid platforms: Google Ads, LinkedIn Campaign Manager, Reddit, YouTube, programmatic/retargeting
Analytics & SEO/GEO: GA4, GSC, Ahrefs, Screaming Frog, schema optimization
MarTech ecosystem: Pardot, Salesforce, 6sense, Calendly, Outreach, Gong, Quicksite
Data enrichment: Clay, ZoomInfo, Vector
AI tools: Custom GPTs, Claude, MCPs, monitoring agents, N8N, etc.
What Makes You Our Ideal Growth Leader Core Skills We Need
Senior level expertise in B2B demand generation, ABM, and enterprise pipeline strategy, ideally within SaaS or infrastructure technology
Proven ability to design and run high impact programs that tie directly to marketing sourced and marketing influenced pipeline
Hands on digital and web experience — you can execute campaigns, optimize journeys, and ship updates without dependency on large teams
Strong analytics fluency, comfortable building insights from GA4, Looker Studio, Salesforce, and multi touch attribution models
AI native mindset, already using GPTs, automation, enrichment tools, and experimentation frameworks to scale your impact
Bachelor’s degree in Marketing, Business, Computer Science, or related field
Bonus Points For
Infrastructure, Network, or IT automation or enterprise software marketing experience
Google Ads/Analytics certifications
Experience with ABM at scale
Marketing ops, web ops, or RevOps background
Why Growth Marketers Thrive at Itential At Itential, you will own the marketing pipeline engine – the upstream demand, ABM, and digital programs that fuel Sales with qualified opportunities. You’ll have the autonomy to design strategy and get hands on with execution, running experiments, testing AI driven workflows, and refining programs that directly shape pipeline coverage and velocity.
We operate as an AI native marketing organization, giving you access to modern tools and automation that help you move faster and smarter while partnering closely with Sales, Business Development, and Marketing. You’ll join a revenue team that values data, collaboration, accountability, and pipeline wins. Most importantly, your leadership will influence how enterprise buyers discover, understand, and engage with Itential’s AI powered infrastructure products.
What's In It For You
Competitive compensation package
Comprehensive health, dental, and vision coverage
401(k) retirement planning
PTO and hybrid work flexibility
Direct impact on company growth metrics
Budget to experiment with new tools and channels
Who We Are Itential is redefining Infrastructure operations for the AI era. Trusted by leading global enterprises across finance, healthcare, service provider, utilities, and government sectors, Itential’s orchestration platform unifies network and infrastructure lifecycle operations into one secure, cloud native automation ecosystem. Our platform brings together configuration management, compliance, service orchestration, and agentic automation through a powerful combination of low code workflows, high code extensibility, and intelligent MCP driven integrations. With deep support for multi vendor networks, public cloud, ITSM systems, CI/CD pipelines, and modern AI powered operations, Itential enables teams to design, deploy, and scale automation at enterprise velocity. Headquartered in Atlanta with a global customer footprint, Itential accelerates the shift to fully automated, secure, and AI ready infrastructure operations. Learn more at itential.com and follow us on LinkedIn.
Ready to Drive AI-Powered Growth? If you're passionate about building growth engines that transform pipeline generation and want to work with a team that values experimentation, measurable impact, and AI innovation - we should talk.
We believe diverse perspectives drive the best growth strategies. If you're excited about this role but don't check every box, we still want to hear from you!
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Software Development
Itential provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr
Head of Growth & AI Marketing
role at
Itential .
Own the AI Powered Marketing Pipeline Engine that Fuels Our Revenue.
Are you a data driven, AI native marketer who gets excited about conversion rates, pipeline attribution, and running sophisticated growth experiments with real revenue stakes? As our Head of Growth & AI Marketing, you will own the marketing pipeline engine that powers Itential’s growth, using AI to optimize everything from targeting and sequencing to creative, experimentation, and measurement. You will orchestrate programs across ABM, digital acquisition, outbound, and field aligned motions, combining human insight with AI driven intelligence to build a faster, smarter, and more predictive pipeline machine. This is a leadership-level individual contributor role designed for a highly senior operator who leads through influence rather than headcount.
Your Impact at Itential As our Head of Growth & AI Marketing, you will build and run the marketing engine responsible for generating and accelerating pipeline across segments. You’ll orchestrate ABM programs, targeted digital acquisition, outbound coordination, and field aligned efforts while using AI to enhance every step of the process - from identifying in-market accounts to personalizing outreach, predicting pipeline coverage gaps, and optimizing program performance in real time.
You’ll apply AI native workflows to enrich buying committee data, prioritize accounts, automate repetitive execution, and accelerate experimentation across channels. This includes using AI to improve segmentation, message testing, channel mix decisions, and multi touch attribution models, ensuring that every investment ladders back to measurable pipeline impact.
Working in close partnership with Sales, Business Development, Product Marketing, RevOps, and Marketing, you'll align programs to revenue goals and ensure every signal, campaign, and touchpoint supports pipeline momentum. Your ability to lead through influence while staying hands on will allow you to unify cross functional teams around account strategy, while your AI driven optimization will reshape how we attract, engage, and convert enterprise buyers in the network automation space.
Technologies You'll Master
Paid platforms: Google Ads, LinkedIn Campaign Manager, Reddit, YouTube, programmatic/retargeting
Analytics & SEO/GEO: GA4, GSC, Ahrefs, Screaming Frog, schema optimization
MarTech ecosystem: Pardot, Salesforce, 6sense, Calendly, Outreach, Gong, Quicksite
Data enrichment: Clay, ZoomInfo, Vector
AI tools: Custom GPTs, Claude, MCPs, monitoring agents, N8N, etc.
What Makes You Our Ideal Growth Leader Core Skills We Need
Senior level expertise in B2B demand generation, ABM, and enterprise pipeline strategy, ideally within SaaS or infrastructure technology
Proven ability to design and run high impact programs that tie directly to marketing sourced and marketing influenced pipeline
Hands on digital and web experience — you can execute campaigns, optimize journeys, and ship updates without dependency on large teams
Strong analytics fluency, comfortable building insights from GA4, Looker Studio, Salesforce, and multi touch attribution models
AI native mindset, already using GPTs, automation, enrichment tools, and experimentation frameworks to scale your impact
Bachelor’s degree in Marketing, Business, Computer Science, or related field
Bonus Points For
Infrastructure, Network, or IT automation or enterprise software marketing experience
Google Ads/Analytics certifications
Experience with ABM at scale
Marketing ops, web ops, or RevOps background
Why Growth Marketers Thrive at Itential At Itential, you will own the marketing pipeline engine – the upstream demand, ABM, and digital programs that fuel Sales with qualified opportunities. You’ll have the autonomy to design strategy and get hands on with execution, running experiments, testing AI driven workflows, and refining programs that directly shape pipeline coverage and velocity.
We operate as an AI native marketing organization, giving you access to modern tools and automation that help you move faster and smarter while partnering closely with Sales, Business Development, and Marketing. You’ll join a revenue team that values data, collaboration, accountability, and pipeline wins. Most importantly, your leadership will influence how enterprise buyers discover, understand, and engage with Itential’s AI powered infrastructure products.
What's In It For You
Competitive compensation package
Comprehensive health, dental, and vision coverage
401(k) retirement planning
PTO and hybrid work flexibility
Direct impact on company growth metrics
Budget to experiment with new tools and channels
Who We Are Itential is redefining Infrastructure operations for the AI era. Trusted by leading global enterprises across finance, healthcare, service provider, utilities, and government sectors, Itential’s orchestration platform unifies network and infrastructure lifecycle operations into one secure, cloud native automation ecosystem. Our platform brings together configuration management, compliance, service orchestration, and agentic automation through a powerful combination of low code workflows, high code extensibility, and intelligent MCP driven integrations. With deep support for multi vendor networks, public cloud, ITSM systems, CI/CD pipelines, and modern AI powered operations, Itential enables teams to design, deploy, and scale automation at enterprise velocity. Headquartered in Atlanta with a global customer footprint, Itential accelerates the shift to fully automated, secure, and AI ready infrastructure operations. Learn more at itential.com and follow us on LinkedIn.
Ready to Drive AI-Powered Growth? If you're passionate about building growth engines that transform pipeline generation and want to work with a team that values experimentation, measurable impact, and AI innovation - we should talk.
We believe diverse perspectives drive the best growth strategies. If you're excited about this role but don't check every box, we still want to hear from you!
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Software Development
Itential provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr