TransPerfect
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Associate, Partner Marketing
role at
TransPerfect
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Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 140+ offices has its own individual identity, and each also has its own unique rewards.
Company Description TransPerfect
is the world’s largest provider of
language
and
AI solutions
for global business. From offices in over 140 cities on six continents, TransPerfect offers a full range of services in 200+ languages to clients worldwide. More than 6,000 global organizations employ TransPerfect’s
GlobalLink®
technology to simplify the management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully
ISO 9001
and
ISO 17100
certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.
Role Overview The Associate, Partner Marketing will play an integral role in the continued success and development of the company’s global partner program, PartnerLink, by supporting the Manager, Partner Marketing in creating, updating, and managing TransPerfect’s listings on our technology partners’ websites, app marketplace listings, and TransPerfect’s own dedicated technology partner pages, and by collaborating with our technology partners to create joint-marketing content such as white papers, blog posts, customer testimonial videos, webcasts, social media posts, and more.
Key Responsibilities Managing Partner Websites and Marketplace Listings
Ensure both TransPerfect’s and our partners’ branding, copy, features/benefits, and marketing assets are fully up-to-date across all partner websites and marketplace listings
Develop an effective understanding of the capability, benefits, and competitive advantages of TransPerfect’s technology offerings and integrations
Track and report quarterly on marketing qualified leads generated from our partner websites and marketplace listings
Joint-Marketing & Thought Leadership Content
In coordination with the Manager, Partner Marketing, work with TransPerfect’s technology partners to identify and execute joint-marketing initiatives such as white papers, blog posts, customer testimonial videos, webcasts, social media posts, speaking sessions at partner events, and more
Track and report quarterly on marketing qualified leads generated from all joint-marketing assets and activities
Lead Tracking, Evaluation, and Assignment
Check inbound leads against our customer database, CRM, and LinkedIn to determine which account manager should be assigned to the opportunity
Track all leads from initial engagement to opportunity creation in our CRM to technology demo ticket, ensuring all opportunities are being actioned by our sales team in a timely manner
Support other partner marketing activities as requested by the Manager, Partner Marketing, including supporting and attending partner events ( Qualifications
Minimum Bachelor’s Degree (or equivalent) from a 4‑year university or college, preferably in marketing or communication
Superior copywriting, content development, and written/verbal communication skills
Strong project management, organization, and time management skills
Creative, self-driven, and passionate about storytelling in the global technology industry
The ideal candidate must demonstrate ability to:
Multitask in a fast-paced, dynamic environment
Work well with people from a variety of different backgrounds and cultures
Build relationships with partners and coworkers
Work as part of a global team
Take active measures to solve problems and commit to a high level of service
Seniority level
Entry level
Employment type
Full-time
Job function
Writing/Editing
Industries
Translation and Localization
#J-18808-Ljbffr
Associate, Partner Marketing
role at
TransPerfect
Get AI-powered advice on this job and more exclusive features.
Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 140+ offices has its own individual identity, and each also has its own unique rewards.
Company Description TransPerfect
is the world’s largest provider of
language
and
AI solutions
for global business. From offices in over 140 cities on six continents, TransPerfect offers a full range of services in 200+ languages to clients worldwide. More than 6,000 global organizations employ TransPerfect’s
GlobalLink®
technology to simplify the management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully
ISO 9001
and
ISO 17100
certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.
Role Overview The Associate, Partner Marketing will play an integral role in the continued success and development of the company’s global partner program, PartnerLink, by supporting the Manager, Partner Marketing in creating, updating, and managing TransPerfect’s listings on our technology partners’ websites, app marketplace listings, and TransPerfect’s own dedicated technology partner pages, and by collaborating with our technology partners to create joint-marketing content such as white papers, blog posts, customer testimonial videos, webcasts, social media posts, and more.
Key Responsibilities Managing Partner Websites and Marketplace Listings
Ensure both TransPerfect’s and our partners’ branding, copy, features/benefits, and marketing assets are fully up-to-date across all partner websites and marketplace listings
Develop an effective understanding of the capability, benefits, and competitive advantages of TransPerfect’s technology offerings and integrations
Track and report quarterly on marketing qualified leads generated from our partner websites and marketplace listings
Joint-Marketing & Thought Leadership Content
In coordination with the Manager, Partner Marketing, work with TransPerfect’s technology partners to identify and execute joint-marketing initiatives such as white papers, blog posts, customer testimonial videos, webcasts, social media posts, speaking sessions at partner events, and more
Track and report quarterly on marketing qualified leads generated from all joint-marketing assets and activities
Lead Tracking, Evaluation, and Assignment
Check inbound leads against our customer database, CRM, and LinkedIn to determine which account manager should be assigned to the opportunity
Track all leads from initial engagement to opportunity creation in our CRM to technology demo ticket, ensuring all opportunities are being actioned by our sales team in a timely manner
Support other partner marketing activities as requested by the Manager, Partner Marketing, including supporting and attending partner events ( Qualifications
Minimum Bachelor’s Degree (or equivalent) from a 4‑year university or college, preferably in marketing or communication
Superior copywriting, content development, and written/verbal communication skills
Strong project management, organization, and time management skills
Creative, self-driven, and passionate about storytelling in the global technology industry
The ideal candidate must demonstrate ability to:
Multitask in a fast-paced, dynamic environment
Work well with people from a variety of different backgrounds and cultures
Build relationships with partners and coworkers
Work as part of a global team
Take active measures to solve problems and commit to a high level of service
Seniority level
Entry level
Employment type
Full-time
Job function
Writing/Editing
Industries
Translation and Localization
#J-18808-Ljbffr