Amazon
Principal, Product Marketing Manager, Ads, Amazon Advertising - Streaming TV PMM
Amazon, Seattle, Washington, us, 98127
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.
Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.
Product Marketing Manager for Amazon Ads Key Responsibilities Product Strategy & Customer Intelligence
Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
Partner with Product Managers to align customer research priorities with product roadmap development
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
Drive evidence-based decision making through customer insights and market intelligence
Go-to-Market & Marketing Execution
Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
Lead the development of product positioning, messaging, and strategic narrative
Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs
Cross-functional Leadership
Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
Drive stakeholder alignment through regular engagement and clear communication of product vision
Support effective Alpha/Beta testing programs and gather post-launch customer feedback
Guide the prioritization and development of case studies and research initiatives
Success Metrics
Impact on product roadmap through customer insights
Product adoption rates and engagement metrics
Marketing campaign effectiveness
Quality and effectiveness of marketing collateral
Customer satisfaction and feedback
Basic Qualifications
10+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Experience working cross-functionally across marketing, product management, analytics, UX, and research
6+ years of product or program management, product marketing, business development or technology experience
Experience in Streaming TV Tech
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully to ensure exceptional customer service; and following all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties. Purs to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company:
Amazon.com Services LLC
Job ID: A3127691
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Public Relations and Marketing
Industries: Software Development
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Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.
Product Marketing Manager for Amazon Ads Key Responsibilities Product Strategy & Customer Intelligence
Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
Partner with Product Managers to align customer research priorities with product roadmap development
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
Drive evidence-based decision making through customer insights and market intelligence
Go-to-Market & Marketing Execution
Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
Lead the development of product positioning, messaging, and strategic narrative
Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs
Cross-functional Leadership
Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
Drive stakeholder alignment through regular engagement and clear communication of product vision
Support effective Alpha/Beta testing programs and gather post-launch customer feedback
Guide the prioritization and development of case studies and research initiatives
Success Metrics
Impact on product roadmap through customer insights
Product adoption rates and engagement metrics
Marketing campaign effectiveness
Quality and effectiveness of marketing collateral
Customer satisfaction and feedback
Basic Qualifications
10+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Experience working cross-functionally across marketing, product management, analytics, UX, and research
6+ years of product or program management, product marketing, business development or technology experience
Experience in Streaming TV Tech
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully to ensure exceptional customer service; and following all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties. Purs to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company:
Amazon.com Services LLC
Job ID: A3127691
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Public Relations and Marketing
Industries: Software Development
#J-18808-Ljbffr