Apex Systems
$45.00/hr - $60.00/hr (Base Pay Range provided by Apex Systems. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more.)
Job#: 3014306
Position: Marketing Data Scientist
Large Banking Client
Location: Hybrid onsite in Boston, MA
Duration: 6+ month contract; Strong potential for extension/full‑time hire
Overview The Marketing Analyst – Lending Products plays a key role in driving growth and profitability across lending product portfolios. This role supports campaign planning, measurement, and optimization across the entire marketing funnel – from brand‑building to acquisition and customer engagement and retention. The analyst will synthesize data across brand and performance media, partnerships, and lifecycle marketing programs (e.g. email, push) to help optimize marketing investments and improve outcomes throughout the customer relationship journey.
Key Responsibilities
Analyze marketing performance across lending products to uncover insights that improve efficiency, conversion, and growth.
Design and measure incrementality and match market tests to evaluate the impact of marketing channels and campaigns.
Maintain a structured test‑and‑learn roadmap and deliver analysis that supports continuous performance improvement.
Oversee marketing campaign execution across various channels.
Partner with marketing and product teams to ensure accurate data tracking, attribution, and performance measurement across acquisition channels.
Translate campaign and channel results into clear recommendations for targeting, creative, and investment optimization.
Work with lifecycle marketing team to build roadmap for existing lending portfolio growth and engagement.
Partner with cross‑functional teams to ensure analytics insights align with broader business objectives.
Clearly communicate findings, trends, and recommendations to leadership and key stakeholders.
Must‑Have Requirements
3+ years of experience with marketing analytics.
Analytical background: must understand basic statistics, A/B test design, marketing effectiveness measurement.
Proficiency in SAS, SQL, and Python.
Understanding of marketing campaign execution or hands‑on experience (implementing targeting criteria, lead generation, waterfall suppression).
Able to build end‑to‑end marketing test design.
Nice‑to‑Haves
Knowledge of Google Analytics.
Adobe experience.
Past lending product domain knowledge.
Understanding of credit risk.
Experience with bureau data.
Benefits Apex offers a range of supplemental benefits including medical, dental, vision, life, disability, and other insurance plans; an ESPP, a retirement plan (401k or equivalent); an HSA; a SupportLinc Employee Assistance Program; and professional development resources. (Full details available in the Welcome Packet).
EEO Statement Apex Systems is an equal‑opportunity employer. We do not discriminate on the basis of race, color, religion, creed, sex, age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, marital status, disability, criminal history, protected veteran status, or any other characteristic protected by law.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Engineering and Information Technology
Industries IT Services and IT Consulting
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Job#: 3014306
Position: Marketing Data Scientist
Large Banking Client
Location: Hybrid onsite in Boston, MA
Duration: 6+ month contract; Strong potential for extension/full‑time hire
Overview The Marketing Analyst – Lending Products plays a key role in driving growth and profitability across lending product portfolios. This role supports campaign planning, measurement, and optimization across the entire marketing funnel – from brand‑building to acquisition and customer engagement and retention. The analyst will synthesize data across brand and performance media, partnerships, and lifecycle marketing programs (e.g. email, push) to help optimize marketing investments and improve outcomes throughout the customer relationship journey.
Key Responsibilities
Analyze marketing performance across lending products to uncover insights that improve efficiency, conversion, and growth.
Design and measure incrementality and match market tests to evaluate the impact of marketing channels and campaigns.
Maintain a structured test‑and‑learn roadmap and deliver analysis that supports continuous performance improvement.
Oversee marketing campaign execution across various channels.
Partner with marketing and product teams to ensure accurate data tracking, attribution, and performance measurement across acquisition channels.
Translate campaign and channel results into clear recommendations for targeting, creative, and investment optimization.
Work with lifecycle marketing team to build roadmap for existing lending portfolio growth and engagement.
Partner with cross‑functional teams to ensure analytics insights align with broader business objectives.
Clearly communicate findings, trends, and recommendations to leadership and key stakeholders.
Must‑Have Requirements
3+ years of experience with marketing analytics.
Analytical background: must understand basic statistics, A/B test design, marketing effectiveness measurement.
Proficiency in SAS, SQL, and Python.
Understanding of marketing campaign execution or hands‑on experience (implementing targeting criteria, lead generation, waterfall suppression).
Able to build end‑to‑end marketing test design.
Nice‑to‑Haves
Knowledge of Google Analytics.
Adobe experience.
Past lending product domain knowledge.
Understanding of credit risk.
Experience with bureau data.
Benefits Apex offers a range of supplemental benefits including medical, dental, vision, life, disability, and other insurance plans; an ESPP, a retirement plan (401k or equivalent); an HSA; a SupportLinc Employee Assistance Program; and professional development resources. (Full details available in the Welcome Packet).
EEO Statement Apex Systems is an equal‑opportunity employer. We do not discriminate on the basis of race, color, religion, creed, sex, age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, marital status, disability, criminal history, protected veteran status, or any other characteristic protected by law.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Engineering and Information Technology
Industries IT Services and IT Consulting
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