Organic Social Media Manager

This range is provided by Pop-Up Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $120,000.00/yr

Direct message the job poster from Pop-Up Talent

Organic Social Media Manager

SFO

• Job Type: Full-Time
• Reports to: VP of Marketing
• Industry: Consumer Products / Lifestyle Brand

ABOUT THE BRAND:

• This fast-growing consumer brand is known for transforming everyday essentials into ultra-portable, beautifully designed products used by millions worldwide. Sold across DTC, Amazon Seller/Vendor, and retail, the company is driven by thoughtful design, portability, and lifestyle-focused innovation
• As the brand continues to expand, we are seeking a creative, analytical, and proactive Organic Social Media Manager to elevate our storytelling and grow our global digital community

ROLE OVERVIEW:

• The Organic Social Media Manager will lead the brand's presence across Instagram, TikTok, Facebook, YouTube, and emerging platforms, owning organic strategy, content creation, community engagement, and brand narrative
• This is an ideal role for someone who moves quickly, thinks strategically, and thrives in creating content that feels authentic, human, and aligned with a product-driven, design-focused consumer brand. This role directly shapes how millions of customers connect with and fall in love with the products

KEY RESPONSIBILITIES:

• Partner with Marketing, eCommerce, Creative, and Customer Experience teams to ensure all storytelling aligns with broader campaigns
• Own the monthly organic content calendar across all platforms
• Monitor cultural, creator, and platform trends to quickly ideate and publish timely content
• Produce platform-specific content—including short-form videos, lifestyle moments, product highlights, UGC remixes, and trend-driven posts
• Maintain a strong and consistent brand voice and visual identity
• Develop new concepts that highlight the brand's innovations, portability, and lifestyle applications
• Manage TikTok and TikTok Shop presence
• Build and manage relationships with influencers and micro-creators to strengthen awareness and organic reach

Community Growth & Engagement

• Oversee daily posting, commenting, and community interactions
• Foster meaningful conversations with customers and fans
• Identify brand advocates and amplify UGC
• Engage in relevant online communities and stay active in evolving trends

Analytics & Optimization

• Track KPIs, including reach, engagement rates, follower growth, saves, shares, watch-time, revenue contribution, and site/Amazon traffic
• Translate performance data into actionable insights that inform overall marketing direction and support conversion and retention goals
• Continuously refine strategies based on daily, weekly, and monthly results
• Monitor competitor activity and category trends

Creative Production

• Collaborate with design and marketing teams to align on campaigns and product launches
• Coordinate with influencers and micro-creators for organic partnership content
• Work with the VP of Marketing and Content Manager to produce product clips, lifestyle videos, behind-the-scenes features, and brand storytelling content

Brand Building

• Bring the brand's mission—innovative, accessible, everyday design—to life through content
• Maintain consistency with branding, messaging, and product claims
• Ensure all content aligns with IP/trademark guidelines and brand standards

QUALIFICATIONS:

Required:

• At least 3–6 years of experience in organic social media management (brand or agency)
• Deep understanding of platform algorithms, trends, and best practices
• Proven track record of organic account growth
• Excellent writing and communication skills
• Analytical mindset with experience using tools such as Meta Insights, TikTok Analytics, Metricool, Later, Hootsuite, Shopify, Slack, Google Drive, Sprout, or similar platforms

Preferred:

• Experience with lifestyle or consumer brands, especially DTC or Amazon-first businesses
• Background in product-focused storytelling or UGC-style content
• Basic photography skills; comfortable appearing on camera (optional)
• Familiarity with accessories, eyewear, or design-forward brands
• Creative, bold, and highly trend-aware
• Organized, detail-oriented, and proactive
• Fast execution with high attention to detail
• Able to balance data insights with creative intuition
• Passionate about design, innovation, and consumer experience
• Strong sense of visual clarity, simplicity, and modern brand communication

WHAT SUCCESS LOOKS LIKE:

• Consistent month-over-month increases in organic reach and engagement
• A cohesive and elevated brand presence across platforms
• Growing traffic to the brand's website and Amazon store driven purely by organic content
• An engaged, loyal, and expanding community
• Breakout content that showcases the products in surprising, delightful, and memorable ways

WHAT WE OFFER:

• The opportunity to shape the organic social voice of a fast-scaling, design-led consumer brand
• Competitive salary and exciting perks and benefits
• A collaborative, creative, and fast-paced environment
• Remote work aligned with West Coast hours

We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.

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